跨境日报 2026-04-02
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📋 跨境卖家日报 | 2026-04-02
📌 值得关注
- •揭秘一种中小玩家也玩得起的TikTok品牌广告 — 揭秘一种中小玩家也玩得起的TikTok品牌广告(雨果跨境-TikTok)
- •旺季投流“速通”攻略!TikTok全阶段广告技巧解析 — 旺季投流“速通”攻略!TikTok全阶段广告技巧解析(雨果跨境-TikTok)
- •美国纽约市宣布撤销政府设备使用TikTok禁令 — 美国纽约市宣布撤销政府设备使用TikTok禁令(卖家之家)
- •Amazon SEND优选仓上线,运费省15%,入仓更高效 — Amazon SEND优选仓上线,运费省15%,入仓更高效(卖家之家)
- •大批亚马逊卖家被封号!打击力度堪比21年 — 大批亚马逊卖家被封号!打击力度堪比21年(卖家之家)
- •2026做TikTok Shop,该换玩法了 — 2026做TikTok Shop,该换玩法了(雨果跨境-TikTok)
- •Shopee联Meta抗TikTok:东南亚电商上演“合纵连横” — Shopee联Meta抗TikTok:东南亚电商上演“合纵连横”(雨果跨境-TikTok)
- •跨境通2025年营业收入54.4亿元 亏损减少至4.17亿元 — 跨境通2025年营业收入54.4亿元 亏损减少至4.17亿元(卖家之家)
- •亚马逊日本站费用结构调整今日生效:FBA物流费下调,超龄库存管控加码 — 亚马逊日本站费用结构调整今日生效:FBA物流费下调,超龄库存管控加码(卖家之家)
- •宠物跨境电商4月市场掘金路线图:节日、季节性与智能用品成焦点 — 宠物跨境电商4月市场掘金路线图:节日、季节性与智能用品成焦点(TT123)
- •商品消费与跨境购物在荷兰保持增长,2025年线上支出达357亿欧元 — 商品消费与跨境购物在荷兰保持增长,2025年线上支出达357亿欧元(AMZ123)
- •2025年奢侈品电商增速放缓至1.8%,进入精细化运营阶段 — 2025年奢侈品电商增速放缓至1.8%,进入精细化运营阶段(AMZ123)
- •全国实施跨关区跨境电商出口退货新政 — 全国实施跨关区跨境电商出口退货新政(AMZ123)
- •TikTok在巴西申请金融牌照,拟推出支付与贷款服务 — TikTok在巴西申请金融牌照,拟推出支付与贷款服务(AMZ123)
- •TikTok Shop美国运动户外品类GMV突破12.3亿美元,年增1900% — TikTok Shop美国运动户外品类GMV突破12.3亿美元,年增1900%(TT123)
- •TikTok Shop上线一年突破10.5%德国网购用户,跻身电商前24 — TikTok Shop上线一年突破10.5%德国网购用户,跻身电商前24(AMZ123)
- •青岛打通“TIR+保税”跨境电商进口新通道 — 青岛打通“TIR+保税”跨境电商进口新通道(TT123)
- •俄中计划在国际大桥测试无人驾驶货车跨境运输 — 俄中计划在国际大桥测试无人驾驶货车跨境运输(AMZ123)
- •巴西对近千种进口商品实施零关税措施 — 巴西对近千种进口商品实施零关税措施(AMZ123)
- •Shopee在越南推出多项举措,2026年上线“越南商品馆” — Shopee在越南推出多项举措,2026年上线“越南商品馆”(AMZ123)
- •东南亚物流3月遭遇运力减半与航线延误危机 — 东南亚物流3月遭遇运力减半与航线延误危机(AMZ123)
- •巴西电商市场持续扩张,2036年前线上支出预计增长104% — 巴西电商市场持续扩张,2036年前线上支出预计增长104%(AMZ123)
- •Wayfair遭遇仿冒App诈骗,卖家单次损失近5万元 — Wayfair遭遇仿冒App诈骗,卖家单次损失近5万元(AMZ123)
- •TikTok Shop美国运动户外品类GMV突破12.3亿美元,年增1900% — TikTok Shop美国运动户外品类GMV突破12.3亿美元,年增1900%(AMZ123)
- •2026年拉美电商市场将达2153亿美元 — 2026年拉美电商市场将达2153亿美元(AMZ123)
- •Shopee印尼斋月促销期间食品饮料销量暴增,时尚品类同步上扬 — Shopee印尼斋月促销期间食品饮料销量暴增,时尚品类同步上扬(AMZ123)
- •Trade and National Security Actions and Low-Value Shipments — Trade and National Security Actions and Low-Value Shipments(Federal Register)
- •海外版抖音TikTok的广告形式! — 海外版抖音TikTok的广告形式!(雨果跨境-TikTok)
- •TikTok Shop美区跨境POP重磅发布“TOP计划” — TikTok Shop美区跨境POP重磅发布“TOP计划”(雨果跨境-TikTok)
- •【TikTok】如何通过广告给TikTok账号做推广?增加粉丝、评论、主页访问? — 【TikTok】如何通过广告给TikTok账号做推广?增加粉丝、评论、主页访问?(雨果跨境-TikTok)
- •中证协拟修订证券业廉洁从业实施细则,探索文化建设评估指标量化廉洁管理实效 — 中证协拟修订证券业廉洁从业实施细则,探索文化建设评估指标量化廉洁管理实效(36氪)
- •Amazon Market Watch: Top-Selling Spring Break Essentials in 2024 — Amazon Market Watch: Top-Selling Spring Break Essentials in 2024(Jungle Scout)
- •Shoplazza x Stripe |全面深耕全球化之路,共创跨境电商新篇章 — Shoplazza x Stripe |全面深耕全球化之路,共创跨境电商新篇章(雨果跨境)
- •Amazon Market Watch: Cold & Flu Season Trends & Top Sellers — Amazon Market Watch: Cold & Flu Season Trends & Top Sellers(Jungle Scout)
- •Criteo opens GO to all: SMBs can now launch AI ad campaigns in 5 clicks — Criteo opens GO to all: SMBs can now launch AI ad campaigns in 5 clicks(PPC.land)
- •Gmail finally lets users change their address - and the technical lift was enormous — Gmail finally lets users change their address - and the technical lift was enormous(PPC.land)
- •Amazon's fake discount crackdown: List Price rules tighten April 23 — Amazon's fake discount crackdown: List Price rules tighten April 23(PPC.land)
- •Why Google's core updates take weeks: Mueller explains the mechanics — Why Google's core updates take weeks: Mueller explains the mechanics(PPC.land)
- •Google ends AdSense for Search custom styles, forcing publishers to standard — Google ends AdSense for Search custom styles, forcing publishers to standard(PPC.land)
- •Your orphaned ASIN is costing you sales - Amazon's fix is two fields — Your orphaned ASIN is costing you sales - Amazon's fix is two fields(PPC.land)
- •Nielsen's Gauge suppression fight is really about who controls TV money — Nielsen's Gauge suppression fight is really about who controls TV money(PPC.land)
- •Amazon Market Watch: Taylor Swift and Travis Kelce’s Love Story Sparks Super Bowl Sales Growth on Amazon — Amazon Market Watch: Taylor Swift and Travis Kelce’s Love Story Sparks Super Bowl Sales Growth on Amazon(Jungle Scout)
- •Amazon Market Watch: Pet Products & Tech Trends — Amazon Market Watch: Pet Products & Tech Trends(Jungle Scout)
- •How to Create Amazon A+ Content — How to Create Amazon A+ Content(Jungle Scout)
- •四年等一回!世界杯“泼天富贵”将至,亚马逊卖家如何提前卡位,实现爆单大跃进? — 四年等一回!世界杯“泼天富贵”将至,亚马逊卖家如何提前卡位,实现爆单大跃进?(卖家之家)
- •Google fires two algorithm updates in three days as NewFronts shift — Google fires two algorithm updates in three days as NewFronts shift(PPC.land)
- •TikTok and Samba reveal 172% ticket sales lift in new box office study — TikTok and Samba reveal 172% ticket sales lift in new box office study(PPC.land)
- •Google's March 2026 core update is here - and it follows spam by just 3 days — Google's March 2026 core update is here - and it follows spam by just 3 days(PPC.land)
- •Google's March 2026 spam update is live - what changed and why it matters — Google's March 2026 spam update is live - what changed and why it matters(PPC.land)
- •W3C updates Geolocation API standard - what it means for the web — W3C updates Geolocation API standard - what it means for the web(PPC.land)
- •DV360 API gets Discord channels and a documentation overhaul — DV360 API gets Discord channels and a documentation overhaul(PPC.land)
- •Philips drops Google TV for Titan OS on all 2026 models - what it means for CTV ads — Philips drops Google TV for Titan OS on all 2026 models - what it means for CTV ads(PPC.land)
- •How To Use An Impulse Sealer to Poly Bag and Shrink-Wrap Your Inventory — How To Use An Impulse Sealer to Poly Bag and Shrink-Wrap Your Inventory(Full-Time FBA)
- •越南自7月1日起对电商直播销售实施严格监管 — 越南自7月1日起对电商直播销售实施严格监管(AMZ123)
- •Amazon's AI shopping prompts are now billable: what changed on March 25 — Amazon's AI shopping prompts are now billable: what changed on March 25(PPC.land)
- •RTL Deutschland goes all-in on AI: what it means for TV advertising — RTL Deutschland goes all-in on AI: what it means for TV advertising(PPC.land)
- •Nexxen bets on unified AI optimization to fix CTV's measurement gap — Nexxen bets on unified AI optimization to fix CTV's measurement gap(PPC.land)
- •Etsy卖家工具全面升级:强化数据洞察,连接AI流量 — Etsy卖家工具全面升级:强化数据洞察,连接AI流量(AMZ123)
- •Amazon ends FBA commingling on March 31 - what really changes for sellers — Amazon ends FBA commingling on March 31 - what really changes for sellers(PPC.land)
- •71% of ad agencies say manual work is putting campaigns at risk — 71% of ad agencies say manual work is putting campaigns at risk(PPC.land)
- •Podcast Episode 329 – Amazon Wants You to Sell Groceries — Podcast Episode 329 – Amazon Wants You to Sell Groceries(Full-Time FBA)
- •Google NewFront 2026: Gemini takes over Google Marketing Platform — Google NewFront 2026: Gemini takes over Google Marketing Platform(PPC.land)
- •Podcast Episode 326 – Your Amazon Replen Sourcing Starter Kit — Podcast Episode 326 – Your Amazon Replen Sourcing Starter Kit(Full-Time FBA)
- •上周跨境要闻来啦 — 上周跨境要闻来啦(雨果跨境)
- •关税暴涨104%,同行降价!美区卖家的3条自救路 — 关税暴涨104%,同行降价!美区卖家的3条自救路(雨果跨境)
- •Ozon Global向中国卖家开放乌兹别克斯坦市场 — Ozon Global向中国卖家开放乌兹别克斯坦市场(雨果跨境)
- •TikTok美国新方案落地,卖家关心的三大影响 — TikTok美国新方案落地,卖家关心的三大影响(雨果跨境-TikTok)
- •实操干货:盘点5种TikTok广告投放形式!精准吸引目标用户! — 实操干货:盘点5种TikTok广告投放形式!精准吸引目标用户!(雨果跨境-TikTok)
- •特朗普一纸政令落地,TikTok卖家迎来最佳布局窗口期 — 特朗普一纸政令落地,TikTok卖家迎来最佳布局窗口期(雨果跨境-TikTok)
- •ROI冲向5,TikTok广告远不止这点成绩 — ROI冲向5,TikTok广告远不止这点成绩(雨果跨境-TikTok)
- •TikTok广告账号申诉有哪些步骤,TikTok店铺广告投放流程 — TikTok广告账号申诉有哪些步骤,TikTok店铺广告投放流程(雨果跨境-TikTok)
- •广告人必备—TikTok广告账户搭建攻略 — 广告人必备—TikTok广告账户搭建攻略(雨果跨境-TikTok)
- •亚马逊逼卖家站队?发警告信强制要求二选一! — 亚马逊逼卖家站队?发警告信强制要求二选一!(雨果跨境)
- •SHEIN入驻三种模式详解,卖家该如何选择? — SHEIN入驻三种模式详解,卖家该如何选择?(雨果跨境)
- •又一跨境电商利好政策发布!海关总署公告解读 — 又一跨境电商利好政策发布!海关总署公告解读(雨果跨境)
- •上周跨境圈发生了哪些大事呢?看这个就够了! — 上周跨境圈发生了哪些大事呢?看这个就够了!(雨果跨境)
- •Stripe Tour 新加坡站 | AI 智能支付加持,Stripe 推动亚洲跨境电商发展,扩大市场覆盖范围 — Stripe Tour 新加坡站 | AI 智能支付加持,Stripe 推动亚洲跨境电商发展,扩大市场覆盖范围(雨果跨境)
- •亚马逊重磅更新!产品评分消失,卖家如何应对? — 亚马逊重磅更新!产品评分消失,卖家如何应对?(雨果跨境)
- •TEMU 卖家必知:所有商品英代欧代强制执行的大冲击!! — TEMU 卖家必知:所有商品英代欧代强制执行的大冲击!!(雨果跨境)
- •Entry of Low-Value Shipments — Entry of Low-Value Shipments(Federal Register)
- •TikTok首次推出搜索广告投放,已有卖家转化率大涨6倍 — TikTok首次推出搜索广告投放,已有卖家转化率大涨6倍(雨果跨境-TikTok)
- •TikTok在巴西申请金融牌照,拟推出支付与贷款服务 — TikTok在巴西申请金融牌照,拟推出支付与贷款服务(TT123)
- •2025年俄罗斯电商市场增速放缓,客单价持续下降 — 2025年俄罗斯电商市场增速放缓,客单价持续下降(AMZ123)
- •4月20日生效!TikTok Shop东南亚站发布新规,提高易腐水果销售门槛 — 4月20日生效!TikTok Shop东南亚站发布新规,提高易腐水果销售门槛(TT123)
- •Section 321 Data Pilot: Modification of Data Elements, Expansion of Pilot To Include Additional Test Participants, and Extension of Pilot — Section 321 Data Pilot: Modification of Data Elements, Expansion of Pilot To Include Additional Test Participants, and Extension of Pilot(Federal Register)
- •巴西电商市场持续扩张,2036年前线上支出预计增长104% — 巴西电商市场持续扩张,2036年前线上支出预计增长104%(TT123)
- •12吨巧克力、整车神秘消失,欧洲跨境物流惊现“惊天大劫案” — 12吨巧克力、整车神秘消失,欧洲跨境物流惊现“惊天大劫案”(AMZ123)
- •Introduction to the Unified Agenda of Federal Regulatory and Deregulatory Actions-Fall 2018 — Introduction to the Unified Agenda of Federal Regulatory and Deregulatory Actions-Fall 2018(Federal Register)
- •韩国将启动监管改革,剑指电商乱象 — 韩国将启动监管改革,剑指电商乱象(TT123)
- •Shopee越南站为三方仓新卖家提供佣金与基建费优惠 — Shopee越南站为三方仓新卖家提供佣金与基建费优惠(AMZ123)
- •欧盟拟对跨境电商包裹加收新处理费,最迟11月实施 — 欧盟拟对跨境电商包裹加收新处理费,最迟11月实施(TT123)
- •Apple Maps is getting ads - and it could reshape local search forever — Apple Maps is getting ads - and it could reshape local search forever(PPC.land)
- •Multi-Pollutant Emissions Standards for Model Years 2027 and Later Light-Duty and Medium-Duty Vehicles — Multi-Pollutant Emissions Standards for Model Years 2027 and Later Light-Duty and Medium-Duty Vehicles(Federal Register)
- •7月1日起,越南电商新规将对直播销售实行严格管控 — 7月1日起,越南电商新规将对直播销售实行严格管控(卖家之家)
- •4月20日生效!TikTok Shop东南亚站发布新规,高易腐水果销售门槛提高 — 4月20日生效!TikTok Shop东南亚站发布新规,高易腐水果销售门槛提高(卖家之家)
- •跨境电商零售出口跨关区退货模式今日全国推广 — 跨境电商零售出口跨关区退货模式今日全国推广(卖家之家)
- •卖家之家早讯 | 亚马逊日本站费用结构调整今日生效;霍尔木兹海峡局势持续紧张 — 卖家之家早讯 | 亚马逊日本站费用结构调整今日生效;霍尔木兹海峡局势持续紧张(卖家之家)
- •TikTok Shop上线一年突破10.5%德国网购用户,跻身电商前24 — TikTok Shop上线一年突破10.5%德国网购用户,跻身电商前24(TT123)
- •Test Concerning Entry of Section 321 Low-Value Shipments Through the Automated Commercial Environment (ACE) (Also Known as Entry Type 86); Republication With Modifications — Test Concerning Entry of Section 321 Low-Value Shipments Through the Automated Commercial Environment (ACE) (Also Known as Entry Type 86); Republication With Modifications(Federal Register)
- •Initiation of Antidumping and Countervailing Duty Administrative Reviews — Initiation of Antidumping and Countervailing Duty Administrative Reviews(Federal Register)
- •Phasedown of Hydrofluorocarbons: Establishing the Allowance Allocation and Trading Program Under the American Innovation and Manufacturing Act — Phasedown of Hydrofluorocarbons: Establishing the Allowance Allocation and Trading Program Under the American Innovation and Manufacturing Act(Federal Register)
- •TikTok申请“TikTok Drama”商标并启动短剧选角 — TikTok申请“TikTok Drama”商标并启动短剧选角(TT123)
- •宠物跨境电商4月市场掘金路线图:节日、季节性与智能用品成焦点 — 宠物跨境电商4月市场掘金路线图:节日、季节性与智能用品成焦点(AMZ123)
- •氪星晚报|特斯拉正式停产Model S和Model X两款车型;马斯克:FSD 14.3版本预计将于本周末发布;阿里发布Wan2.7-Image — 氪星晚报|特斯拉正式停产Model S和Model X两款车型;马斯克:FSD 14.3版本预计将于本周末发布;阿里发布Wan2.7-Image(36氪)
- •过半英国消费者支持提高免税门槛,限制Temu、SHEIN等低价商品涌入 — 过半英国消费者支持提高免税门槛,限制Temu、SHEIN等低价商品涌入(AMZ123)
- •美国版权登记费用上调,跨境卖家面临更高合规成本 — 美国版权登记费用上调,跨境卖家面临更高合规成本(AMZ123)
- •TikTok申请“TikTok Drama”商标并启动短剧选角 — TikTok申请“TikTok Drama”商标并启动短剧选角(AMZ123)
- •越南将于7月1日起实施电商新规,严格管控直播销售 — 越南将于7月1日起实施电商新规,严格管控直播销售(AMZ123)
- •世界杯临近,POD模式助力跨境电商卖家抢占爆单商机 — 世界杯临近,POD模式助力跨境电商卖家抢占爆单商机(AMZ123)
- •AI agent入口的最短路径,全球首款AI笔记戒指 Vocci Ring开启预售|最前线 — AI agent入口的最短路径,全球首款AI笔记戒指 Vocci Ring开启预售|最前线(36氪)
- •Walmart's 1,600 seller names quietly game Google Shopping carousels — Walmart's 1,600 seller names quietly game Google Shopping carousels(PPC.land)
- •Amazon Market Watch: ‘Mob Wife Aesthetic’ & Fashion Week-Inspired Trends — Amazon Market Watch: ‘Mob Wife Aesthetic’ & Fashion Week-Inspired Trends(Jungle Scout)
- •Amazon Market Watch: Cozy Indoor & Hygge-Inspired Trends — Amazon Market Watch: Cozy Indoor & Hygge-Inspired Trends(Jungle Scout)
- •Pinterest's no-experience ad boost tool is here - but is it enough? — Pinterest's no-experience ad boost tool is here - but is it enough?(PPC.land)
- •ChatGPT quietly rolled out location sharing - and local search may never be the same — ChatGPT quietly rolled out location sharing - and local search may never be the same(PPC.land)
- •36氪首发 | 半导体设备老兵创业晶圆键合公司,元禾璞华领投新一轮融资 — 36氪首发 | 半导体设备老兵创业晶圆键合公司,元禾璞华领投新一轮融资(36氪)
- •Amazon Market Watch: Women-founded brands exceed 10 million sales in 30 days — Amazon Market Watch: Women-founded brands exceed 10 million sales in 30 days(Jungle Scout)
- •Amazon Market Watch: Super Bowl commercials spike sales on Amazon — Amazon Market Watch: Super Bowl commercials spike sales on Amazon(Jungle Scout)
- •Amazon Market Watch: Resolutions-Linked Sales Trends Reveal 2024 Consumer Priorities — Amazon Market Watch: Resolutions-Linked Sales Trends Reveal 2024 Consumer Priorities(Jungle Scout)
- •CTV's dirty secret: ads keep running when the TV is off — CTV's dirty secret: ads keep running when the TV is off(PPC.land)
- •France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide — France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide(PPC.land)
- •ChatGPT ads hit $100M in six weeks - and OpenAI is just getting started — ChatGPT ads hit $100M in six weeks - and OpenAI is just getting started(PPC.land)
- •Podcast Episode 325 – 2026 is the Year of the Replen — Podcast Episode 325 – 2026 is the Year of the Replen(Full-Time FBA)
- •Podcast Episode 324 – Start 2026 Strong in Your Amazon Business — Podcast Episode 324 – Start 2026 Strong in Your Amazon Business(Full-Time FBA)
- •“会用AI偷懒更佳” 这届阿里国际站的跨境电商企业对使用AI能力很看重 — “会用AI偷懒更佳” 这届阿里国际站的跨境电商企业对使用AI能力很看重(雨果跨境)
- •上周跨境圈发生了哪些新鲜事? — 上周跨境圈发生了哪些新鲜事?(雨果跨境)
- •Podcast Episode 330 – If We Ran Your Amazon Business This Week — Podcast Episode 330 – If We Ran Your Amazon Business This Week(Full-Time FBA)
- •Podcast Episode 328 – From Side Hustle to Full-Time Amazon Income — Podcast Episode 328 – From Side Hustle to Full-Time Amazon Income(Full-Time FBA)
- •Podcast Episode 327 – What Successful Amazon Sellers Do Differently (That Most Others Don’t) — Podcast Episode 327 – What Successful Amazon Sellers Do Differently (That Most Others Don’t)(Full-Time FBA)
- •Podcast Episode 323 – Your 2026 Profit Plan for Daily Sales on Amazon — Podcast Episode 323 – Your 2026 Profit Plan for Daily Sales on Amazon(Full-Time FBA)
- •Podcast Episode 322 – The Full-Time FBA 2025 Debrief: What This Year Taught Us — Podcast Episode 322 – The Full-Time FBA 2025 Debrief: What This Year Taught Us(Full-Time FBA)
- •TikTok小店广告3大竞价,TikTok小店广告4种出价方式 — TikTok小店广告3大竞价,TikTok小店广告4种出价方式(雨果跨境-TikTok)
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👉 查看完整日报:https://aitosea.ai/daily-reports/2026-04-02
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Source: AltoSea Intelligence · aitosea.ai · updated 2026-04-02