Cross-Border E-Commerce Daily Briefing 2026-06-10

📋 Cross-Border Seller Daily | 2026-06-10

📌 Worth Watching

• •Multi-Pollutant Emissions Standards for Model Years 2027 and Later Light-Duty and Medium-Duty Vehicles — Multi-Pollutant Emissions Standards for Model Years 2027 and Later Light-Duty and Medium-Duty Vehicles（Federal Register）
• •Test Concerning Entry of Section 321 Low-Value Shipments Through the Automated Commercial Environment (ACE) (Also Known as Entry Type 86); Republication With Modifications — Test Concerning Entry of Section 321 Low-Value Shipments Through the Automated Commercial Environment (ACE) (Also Known as Entry Type 86); Republication With Modifications（Federal Register）
• •Initiation of Antidumping and Countervailing Duty Administrative Reviews — Initiation of Antidumping and Countervailing Duty Administrative Reviews（Federal Register）
• •Section 321 Data Pilot: Modification of Data Elements, Expansion of Pilot To Include Additional Test Participants, and Extension of Pilot — Section 321 Data Pilot: Modification of Data Elements, Expansion of Pilot To Include Additional Test Participants, and Extension of Pilot（Federal Register）
• •GA4 maintenance mode and Criteo-ChatGPT cuts reshape ad infrastructure — GA4 maintenance mode and Criteo-ChatGPT cuts reshape ad infrastructure（PPC.land）
• •On the anti-cheat front, game companies are engaged in an 'arms race' — On the anti-cheat front, game companies are engaged in an 'arms race'（36氪）
• •A reproductive science PhD enters the brain-computer interface field, aiming to create a brain-computer 'headband' to alleviate women's menstrual emotional issues | Early-stage project — A reproductive science PhD enters the brain-computer interface field, aiming to create a brain-computer 'headband' to alleviate women's menstrual emotional issues | Early-stage project（36氪）
• •Practical tips: A roundup of 5 TikTok advertising formats! Precisely attract target users! — Practical tips: A roundup of 5 TikTok advertising formats! Precisely attract target users!（雨果跨境-TikTok）
• •Guangdong: Promote large-scale auto trading and manufacturing enterprises to develop used car export business — Guangdong: Promote large-scale auto trading and manufacturing enterprises to develop used car export business（36氪）
• •Amazon Market Watch: Top-Selling Spring Break Essentials in 2024 — Amazon Market Watch: Top-Selling Spring Break Essentials in 2024（Jungle Scout）
• •Amazon Market Watch: Women-founded brands exceed 10 million sales in 30 days — Amazon Market Watch: Women-founded brands exceed 10 million sales in 30 days（Jungle Scout）
• •Amazon Market Watch: Cold & Flu Season Trends & Top Sellers — Amazon Market Watch: Cold & Flu Season Trends & Top Sellers（Jungle Scout）
• •Fire TV brings all 104 World Cup matches with FOX One and Alexa+ — Fire TV brings all 104 World Cup matches with FOX One and Alexa+（PPC.land）
• •Amazon lets shoppers design custom merch via Alexa for Shopping — Amazon lets shoppers design custom merch via Alexa for Shopping（PPC.land）
• •Amazon's Corning fiber deal: 1,000 jobs and a domestic supply chain push — Amazon's Corning fiber deal: 1,000 jobs and a domestic supply chain push（PPC.land）
• •Barb Ads Hub hits 600 users as Amazon Prime Video integration gets underway — Barb Ads Hub hits 600 users as Amazon Prime Video integration gets underway（PPC.land）
• •TikTok Shop's expiration date rules that sellers can't afford to ignore — TikTok Shop's expiration date rules that sellers can't afford to ignore（PPC.land）
• •TikTok Shop's gambling policy bans raffles and lucky spins - sellers beware — TikTok Shop's gambling policy bans raffles and lucky spins - sellers beware（PPC.land）
• •TikTok Shop's Creator Intelligence Series maps how 18 sellers win LIVE — TikTok Shop's Creator Intelligence Series maps how 18 sellers win LIVE（PPC.land）
• •TikTok Shop's Countdown Bidding turns LIVE sessions into real-time auctions — TikTok Shop's Countdown Bidding turns LIVE sessions into real-time auctions（PPC.land）
• •Amazon Market Watch: ‘Mob Wife Aesthetic’ & Fashion Week-Inspired Trends — Amazon Market Watch: ‘Mob Wife Aesthetic’ & Fashion Week-Inspired Trends（Jungle Scout）
• •YouTube Shorts hits 2 billion monthly TV hours - and it's just getting started — YouTube Shorts hits 2 billion monthly TV hours - and it's just getting started（PPC.land）
• •OpenAI's CPA ads, DoorDash at scale, and ad tech's IPO test — OpenAI's CPA ads, DoorDash at scale, and ad tech's IPO test（PPC.land）
• •How to Create Amazon A+ Content — How to Create Amazon A+ Content（Jungle Scout）
• •Amazon Market Watch: Cozy Indoor & Hygge-Inspired Trends — Amazon Market Watch: Cozy Indoor & Hygge-Inspired Trends（Jungle Scout）
• •AudioGo launches overhauled reporting dashboard for audio advertisers — AudioGo launches overhauled reporting dashboard for audio advertisers（PPC.land）
• •ChatGPT ads go live in the UK as OpenAI expands pilot beyond US — ChatGPT ads go live in the UK as OpenAI expands pilot beyond US（PPC.land）
• •Australia's insurance ad spend hits $504m as cost anxiety rises — Australia's insurance ad spend hits $504m as cost anxiety rises（PPC.land）
• •Nielsen and Mediaocean link up to fix TV ad audience fragmentation — Nielsen and Mediaocean link up to fix TV ad audience fragmentation（PPC.land）
• •Pinterest's $4 billion AWS deal and the cost of AI-powered discovery — Pinterest's $4 billion AWS deal and the cost of AI-powered discovery（PPC.land）
• •Amazon's first Arizona grocery deal: Bashas' brings 15,000 products online — Amazon's first Arizona grocery deal: Bashas' brings 15,000 products online（PPC.land）
• •Amazon bets €10bn on European robots and promises 25,000 jobs — Amazon bets €10bn on European robots and promises 25,000 jobs（PPC.land）
• •Last week's cross-border news is here — Last week's cross-border news is here（雨果跨境）
• •Essential for advertisers — Guide to setting up TikTok ad accounts — Essential for advertisers — Guide to setting up TikTok ad accounts（雨果跨境-TikTok）
• •What steps are there for TikTok ad account appeals, TikTok store ad placement process — What steps are there for TikTok ad account appeals, TikTok store ad placement process（雨果跨境-TikTok）
• •Amazon Market Watch: Pet Products & Tech Trends — Amazon Market Watch: Pet Products & Tech Trends（Jungle Scout）
• •Google tightens Demand Gen and Discovery ad serving for sensitive categories — Google tightens Demand Gen and Discovery ad serving for sensitive categories（PPC.land）
• •Google bans prediction market ads in Ohio as state gambling fight escalates — Google bans prediction market ads in Ohio as state gambling fight escalates（PPC.land）
• •Amazon Japan puts packages on bullet trains - 200mph delivery and lower CO2 — Amazon Japan puts packages on bullet trains - 200mph delivery and lower CO2（PPC.land）
• •ChatGPT ads reach the UK as ad tech's infrastructure bets pile up — ChatGPT ads reach the UK as ad tech's infrastructure bets pile up（PPC.land）
• •Google and Schema.org finally show how the web uses structured data — Google and Schema.org finally show how the web uses structured data（PPC.land）
• •IAB Tech Lab summit confronts an agentic web that already arrived — IAB Tech Lab summit confronts an agentic web that already arrived（PPC.land）
• •IAB Europe updates TCF consent rules for multi-device, fingerprinting, and CTV — IAB Europe updates TCF consent rules for multi-device, fingerprinting, and CTV（PPC.land）
• •APG|SGA clinches Zurich Airport ad rights until 2033 in public tender win — APG|SGA clinches Zurich Airport ad rights until 2033 in public tender win（PPC.land）
• •Amazon adds fresh groceries to same-day delivery in London — Amazon adds fresh groceries to same-day delivery in London（PPC.land）
• •TikTok store ad bidding methods and strategies — TikTok store ad bidding methods and strategies（雨果跨境-TikTok）
• •Tariffs skyrocket 104%, competitors slash prices! 3 self-rescue paths for US region sellers — Tariffs skyrocket 104%, competitors slash prices! 3 self-rescue paths for US region sellers（雨果跨境）
• •Ozon Global opens Uzbekistan market to Chinese sellers — Ozon Global opens Uzbekistan market to Chinese sellers（雨果跨境）
• •Amazon forces sellers to take sides? Warning letters demand a choice between two platforms! — Amazon forces sellers to take sides? Warning letters demand a choice between two platforms!（雨果跨境）
• •Detailed explanation of three entry modes for SHEIN, how should sellers choose? — Detailed explanation of three entry modes for SHEIN, how should sellers choose?（雨果跨境）
• •Another favorable policy for cross-border e-commerce released! Interpretation of the General Administration of Customs announcement — Another favorable policy for cross-border e-commerce released! Interpretation of the General Administration of Customs announcement（雨果跨境）
• •Unveiling a TikTok brand ad that even small and medium players can afford — Unveiling a TikTok brand ad that even small and medium players can afford（雨果跨境-TikTok）
• •Peak season traffic 'speed pass' guide! Analysis of TikTok all-stage advertising techniques — Peak season traffic 'speed pass' guide! Analysis of TikTok all-stage advertising techniques（雨果跨境-TikTok）
• •TikTok US new plan implemented, three major impacts that sellers care about — TikTok US new plan implemented, three major impacts that sellers care about（雨果跨境-TikTok）
• •Don't mess around with TikTok Europe! The core reason 90% of sellers lose money has been found — Don't mess around with TikTok Europe! The core reason 90% of sellers lose money has been found（雨果跨境-TikTok）
• •A batch of seller accounts suspended! Amazon suddenly enforces 'Section 3' in large-scale account sweeps! — A batch of seller accounts suspended! Amazon suddenly enforces 'Section 3' in large-scale account sweeps!（卖家之家）
• •Amazon Prime Day approaching, quick check compliance checklist! — Amazon Prime Day approaching, quick check compliance checklist!（卖家之家）
• •No off-season in June: Amazon, TikTok, AliExpress, Walmart all sound the promotion bell simultaneously — No off-season in June: Amazon, TikTok, AliExpress, Walmart all sound the promotion bell simultaneously（卖家之家）
• •Premium A+ page thresholds relaxed, the era of visual involution tests brand sellers' content assets — Premium A+ page thresholds relaxed, the era of visual involution tests brand sellers' content assets（卖家之家）
• •2026 Amazon low inventory level fees continue to fluctuate, sellers struggle to balance between 'stockout risk' and 'high fees' — 2026 Amazon low inventory level fees continue to fluctuate, sellers struggle to balance between 'stockout risk' and 'high fees'（卖家之家）
• •TikTok Shop forbids the use of AI voiceovers and static image livestreams — TikTok Shop forbids the use of AI voiceovers and static image livestreams（卖家之家）
• •Shopee to implement new packaging penalty rules starting June 22 — Shopee to implement new packaging penalty rules starting June 22（AMZ123）
• •Central European e-commerce online consumption expected to reach 206.6 billion euros in 2026, Germany's growth driven by repurchase frequency — Central European e-commerce online consumption expected to reach 206.6 billion euros in 2026, Germany's growth driven by repurchase frequency（AMZ123）
• •Indonesia e-commerce regulation upgrade: platform fee transparency, local product priority display, AI marketing included in regulatory scope — Indonesia e-commerce regulation upgrade: platform fee transparency, local product priority display, AI marketing included in regulatory scope（AMZ123）
• •Russian version of the top 100 e-commerce list announced: Wildberries and Ozon firmly hold the top two, with over half the market share — Russian version of the top 100 e-commerce list announced: Wildberries and Ozon firmly hold the top two, with over half the market share（AMZ123）
• •German e-commerce warning: exchanging gifts for five-star reviews may constitute consumer fraud — German e-commerce warning: exchanging gifts for five-star reviews may constitute consumer fraud（AMZ123）
• •Middle East tensions drive up air freight costs, China's cross-border e-commerce export value in April fell 10.9% year-on-year and has declined for five consecutive months — Middle East tensions drive up air freight costs, China's cross-border e-commerce export value in April fell 10.9% year-on-year and has declined for five consecutive months（AMZ123）
• •Yandex Market launches product short video channel, sellers uploading review content can get recommended traffic — Yandex Market launches product short video channel, sellers uploading review content can get recommended traffic（AMZ123）
• •Shopee Vietnam local stores launch 'fast channel' auto-enable feature, helping sellers speed up fulfillment starting June 4 — Shopee Vietnam local stores launch 'fast channel' auto-enable feature, helping sellers speed up fulfillment starting June 4（AMZ123）
• •Shopee Vietnam local stores upgrade chat violation management from June 10 — Shopee Vietnam local stores upgrade chat violation management from June 10（AMZ123）
• •Amazon major update! Product ratings disappear, how should sellers respond? — Amazon major update! Product ratings disappear, how should sellers respond?（雨果跨境）
• •Small sellers benefit! TikTok Shop US sales from Jan-Apr approximately $6.75 billion — Small sellers benefit! TikTok Shop US sales from Jan-Apr approximately $6.75 billion（雨果跨境-TikTok）
• •TikTok launches search ads for the first time, sellers see conversion rates surge 6 times — TikTok launches search ads for the first time, sellers see conversion rates surge 6 times（雨果跨境-TikTok）
• •Products priced $15-30 become the core trend! Deconstructing 2026 TikTok new opportunities, step in and profit — Products priced $15-30 become the core trend! Deconstructing 2026 TikTok new opportunities, step in and profit（雨果跨境-TikTok）
• •Using AI to find TikTok hit products, some sellers are already scaling up — Using AI to find TikTok hit products, some sellers are already scaling up（雨果跨境-TikTok）
• •AI shopping assistant Rufus fully reshapes search traffic, Amazon sellers shift from competing on keywords to competing on 'semantic relevance' — AI shopping assistant Rufus fully reshapes search traffic, Amazon sellers shift from competing on keywords to competing on 'semantic relevance'（卖家之家）
• •Inbound placement fees become normalized, multi-warehouse split shipments force cross-border logistics to recalculate costs — Inbound placement fees become normalized, multi-warehouse split shipments force cross-border logistics to recalculate costs（卖家之家）
• •Vietnam e-commerce landscape shifts: TikTok Shop share surpasses Shopee for the first time, 6.6 promotion transaction volume expected to exceed 6500 billion VND — Vietnam e-commerce landscape shifts: TikTok Shop share surpasses Shopee for the first time, 6.6 promotion transaction volume expected to exceed 6500 billion VND（AMZ123）
• •Shopee Thailand reminds: complete sub-account permission review and authorization confirmation before July 20 — Shopee Thailand reminds: complete sub-account permission review and authorization confirmation before July 20（AMZ123）
• •Comparison of operation models of Japan's three major e-commerce platforms: Rakuten focuses on membership system, Yahoo relies on PayPay ecosystem, Amazon focuses on FBA efficiency — Comparison of operation models of Japan's three major e-commerce platforms: Rakuten focuses on membership system, Yahoo relies on PayPay ecosystem, Amazon focuses on FBA efficiency（AMZ123）
• •Moscow court rules that e-commerce platform's refusal to refund is illegal — Moscow court rules that e-commerce platform's refusal to refund is illegal（AMZ123）
• •Indian e-commerce market recovers: Myntra's weekly active users hit a new high, Flipkart continues to lead — Indian e-commerce market recovers: Myntra's weekly active users hit a new high, Flipkart continues to lead（AMZ123）
• •US tariffs may lead to a cut of 38 billion reais in Brazilian household consumption — US tariffs may lead to a cut of 38 billion reais in Brazilian household consumption（AMZ123）
• •Google Cross-Border E-Commerce Acceleration Center lands in Hangzhou, operation in Q3 2026 — Google Cross-Border E-Commerce Acceleration Center lands in Hangzhou, operation in Q3 2026（AMZ123）
• •TikTok US: 'Ugly Dog Squeeze' sells over 400,000 yuan in 20 days since listing — TikTok US: 'Ugly Dog Squeeze' sells over 400,000 yuan in 20 days since listing（AMZ123）
• •Vietnam e-commerce landscape shifts: TikTok Shop share surpasses Shopee for the first time, 6.6 promotion transaction volume expected to exceed 6500 billion VND — Vietnam e-commerce landscape shifts: TikTok Shop share surpasses Shopee for the first time, 6.6 promotion transaction volume expected to exceed 6500 billion VND（TT123）
• •US considers imposing 100% tariff on imported brand-name drugs, potentially affecting Brazil's cross-border e-commerce market — US considers imposing 100% tariff on imported brand-name drugs, potentially affecting Brazil's cross-border e-commerce market（AMZ123）
• •eBay World Cup fever rises: football star card weekly GMV nearly doubles, Chinese seller's highest transaction price reaches $30,000 — eBay World Cup fever rises: football star card weekly GMV nearly doubles, Chinese seller's highest transaction price reaches $30,000（AMZ123）
• •ROI surges to 5, TikTok ads achieve far more than that — ROI surges to 5, TikTok ads achieve far more than that（雨果跨境-TikTok）
• •What major events happened in the cross-border circle last week? This one is enough! — What major events happened in the cross-border circle last week? This one is enough!（雨果跨境）
• •Trade and National Security Actions and Low-Value Shipments — Trade and National Security Actions and Low-Value Shipments（Federal Register）
• •Introduction to the Unified Agenda of Federal Regulatory and Deregulatory Actions-Fall 2018 — Introduction to the Unified Agenda of Federal Regulatory and Deregulatory Actions-Fall 2018（Federal Register）
• •2026 cross-border seller survey: 44% of Amazon sellers see revenue growth, eBay sellers decline significantly, medium-sized sellers stand out — 2026 cross-border seller survey: 44% of Amazon sellers see revenue growth, eBay sellers decline significantly, medium-sized sellers stand out（TT123）
• •TikTok Shop US updates content quality policy, banning AI voiceovers and static image livestreams — TikTok Shop US updates content quality policy, banning AI voiceovers and static image livestreams（TT123）
• •TikTok US cleaning cloth hot sale: weekly sales reach 12,000 units, a MoM increase of 846% — TikTok US cleaning cloth hot sale: weekly sales reach 12,000 units, a MoM increase of 846%（TT123）
• •TikTok Shop UK to strictly check dormant stores from June 11 — TikTok Shop UK to strictly check dormant stores from June 11（TT123）
• •TikTok Shop US mid-year sale starts June 18, first-ever live auction with dedicated auction day — TikTok Shop US mid-year sale starts June 18, first-ever live auction with dedicated auction day（TT123）
• •TikTok Shop Brazil user preference survey: 57.8% of users order immediately when they see a product, discovery shopping gradually replaces price comparison search — TikTok Shop Brazil user preference survey: 57.8% of users order immediately when they see a product, discovery shopping gradually replaces price comparison search（TT123）
• •TikTok US hit: domestic rotating crystal cup sells over $130,000 in 28 days — TikTok US hit: domestic rotating crystal cup sells over $130,000 in 28 days（TT123）
• •Indonesia e-commerce new regulations expand scope — merchants need to hold licenses — Indonesia e-commerce new regulations expand scope — merchants need to hold licenses（AMZ123）
• •Walmart+ expands internationally for the first time to Canada, monthly fee C$8.97 includes Crave streaming and same-day delivery — Walmart+ expands internationally for the first time to Canada, monthly fee C$8.97 includes Crave streaming and same-day delivery（AMZ123）
• •Ozon to add 10 major logistics centers within the year, accelerating Russian e-commerce infrastructure expansion — Ozon to add 10 major logistics centers within the year, accelerating Russian e-commerce infrastructure expansion（AMZ123）
• •Overseas version of TikTok advertising formats! — Overseas version of TikTok advertising formats!（雨果跨境-TikTok）
• •Shoplazza x Stripe | Deeply cultivate the path of globalization, co-create a new chapter in cross-border e-commerce — Shoplazza x Stripe | Deeply cultivate the path of globalization, co-create a new chapter in cross-border e-commerce（雨果跨境）
• •Entry of Low-Value Shipments — Entry of Low-Value Shipments（Federal Register）
• •Phasedown of Hydrofluorocarbons: Establishing the Allowance Allocation and Trading Program Under the American Innovation and Manufacturing Act — Phasedown of Hydrofluorocarbons: Establishing the Allowance Allocation and Trading Program Under the American Innovation and Manufacturing Act（Federal Register）
• •Ulta Beauty Q1 e-commerce business achieves double-digit growth, AI assistant and TikTok livestream drive performance improvement — Ulta Beauty Q1 e-commerce business achieves double-digit growth, AI assistant and TikTok livestream drive performance improvement（AMZ123）
• •Amazon India doubles down on instant retail layout: Amazon Now plans to build over a thousand front warehouses — Amazon India doubles down on instant retail layout: Amazon Now plans to build over a thousand front warehouses（AMZ123）
• •Ozon partners with St. Petersburg city government to advance high-tech logistics center and digital fulfillment network construction — Ozon partners with St. Petersburg city government to advance high-tech logistics center and digital fulfillment network construction（AMZ123）
• •eBay will adjust commercial seller fee structure in July: eliminate tiered rates, 3C category raised to 7%, refurbished goods reduced to 5% — eBay will adjust commercial seller fee structure in July: eliminate tiered rates, 3C category raised to 7%, refurbished goods reduced to 5%（AMZ123）
• •TikTok US cleaning cloth hot sale: weekly sales reach 12,000 units, a MoM increase of 846% — TikTok US cleaning cloth hot sale: weekly sales reach 12,000 units, a MoM increase of 846%（AMZ123）
• •TikTok Shop UK to strictly check dormant stores from June 11 — TikTok Shop UK to strictly check dormant stores from June 11（AMZ123）
• •TikTok Shop Vietnam GMV up 83% YoY to $5.96 billion, market share rises to 44% close to Shopee — TikTok Shop Vietnam GMV up 83% YoY to $5.96 billion, market share rises to 44% close to Shopee（AMZ123）
• •TikTok Shop US mid-year sale starts June 18, first-ever live auction with dedicated auction day — TikTok Shop US mid-year sale starts June 18, first-ever live auction with dedicated auction day（AMZ123）
• •Brazil e-commerce World Cup preheat effect emerges: national team new jersey sales exceed 910,000 units in 3 months — Brazil e-commerce World Cup preheat effect emerges: national team new jersey sales exceed 910,000 units in 3 months（AMZ123）
• •TikTok US hit: domestic rotating crystal cup sells over $130,000 in 28 days — TikTok US hit: domestic rotating crystal cup sells over $130,000 in 28 days（AMZ123）
• •Southeast Asian mainstream e-commerce platforms see slight traffic increase in May, Shopee Indonesia leads — Southeast Asian mainstream e-commerce platforms see slight traffic increase in May, Shopee Indonesia leads（AMZ123）
• •36Kr Evening News | Tencent, Alibaba and others invest in brain-computer interface developer Jieti Medical; Fliggy: Dragon Boat Festival inbound travel bookings surge over 6 times year-on-year; Jan-May nationwide futures market cumulative turnover grows 40.13% YoY — 36Kr Evening News | Tencent, Alibaba and others invest in brain-computer interface developer Jieti Medical; Fliggy: Dragon Boat Festival inbound travel bookings surge over 6 times year-on-year; Jan-May nationwide futures market cumulative turnover grows 40.13% YoY（36氪）
• •TikTok Shop DFYD 2026 uses live scoring to remove creators mid-campaign — TikTok Shop DFYD 2026 uses live scoring to remove creators mid-campaign（PPC.land）
• •**