Cross-border Daily Briefing June 15, 2026

📋 Cross-border Seller Daily | 2026-06-15

⏰ 30-Second Overview

• •Starting July 27, Amazon will enforce a mandatory 75-character limit on product titles; adjust key listings immediately to prevent ranking drops.
• •TikTok Shop Thailand intensifies TIS certification checks on hair dryers, power banks, and similar categories; non-certified products will be removed.
• •TEMU mandates UK and EU authorized representatives for all products; failure to submit will lead to sales bans.
• •The U.S. has signed an executive order cracking down on double-clearance tax evasion; sellers must switch to compliant customs and logistics immediately.
• •Mercado Libre Mexico has launched RFC tax number entity consistency verification for cross-border stores; mismatches will affect store operations and sales.

🔴 Key Focus

Amazon Product Ratings Disappearing

Amazon's frontend no longer displays star ratings directly, affecting click-through and conversion paths. Sellers need to strengthen alternative trust signals such as review counts, image-text Q&A, and closely monitor conversion rate changes to optimize detail pages promptly.

Amazon Forcing Sellers to Choose Exclusivity?

Amazon is reported to have sent warning letters to some sellers, requiring them to stop selling similar products on other platforms or face penalties. Multi-channel sellers should immediately check account status, assess the risk of single-platform dependence, and prepare alternatives if necessary.

Amazon Title Character Limit Reduced to 75, Effective July 27

Starting July 27, Amazon will forcibly compress the maximum character count of product titles across all categories to 75 characters; excess content will be truncated or suppressed in search visibility. It is recommended to immediately filter all store titles for length, prioritize editing high-traffic ASINs, and avoid traffic losses during Prime Day.

TikTok Shop Thailand Strengthens TIS Certification Audits

Thailand site requires designated products such as hair dryers and power banks to submit TIS certification materials, or face removal. Affected sellers should immediately log into the backend to complete qualifications; products that cannot provide them should prepare to exit or shift to non-restricted markets.

Mercado Libre Mexico RFC Tax Number Entity Consistency Verification

Mercado Libre is verifying the consistency between cross-border store RFC tax numbers and registered entities; mismatches will result in suspension of selling privileges. Sellers must immediately check tax numbers in the backend, and if there are discrepancies, update or re-register compliant entities as soon as possible.

TEMU Mandatory UK and EU Authorized Representatives for All Products

TEMU requires all listed products to provide UK Authorized Representative (UK Rep) and EU Authorized Representative (EU Rep) information; non-submitted products will be removed or even banned from sale. Sellers should immediately contact qualification service providers to complete registration and upload in the backend to avoid mass disruptions.

Ozon Postal WH Small Parcels to Be Declared under 9610 Starting June 15

Ozon Postal WH small parcels will immediately implement the 9610 cross-border e-commerce export declaration mode, changing the customs clearance process. Sellers must adjust declaration elements according to the new regulations, ensuring accurate product names, quantities, and values to prevent port delays.

Beware of High Tax Deductions! Mexico RFC Tax Compliance and Store Operation Practices

Mexico's RFC compliance requirements have escalated; those without registration or with mismatched entity information will face direct high withholding and remittance, significantly eroding profits. It is recommended that sellers with Mexican operations complete RFC registration immediately and reconcile with professional tax agents for confirmation.

U.S. Executive Order Cracks Down on Cross-Border Tax Evasion, Double-Clearance Tax Model Impacted

The new U.S. executive order authorizes strict inspection of tax evasion on low-value shipments, posing great risk to traditional double-clearance tax channels. It is recommended to immediately switch to compliant logistics channels with accurate reporting and payment, recalculate tariff costs, and adjust product pricing.

Indonesia E-commerce Regulation Upgrade: Unlicensed Sellers to Be Forcibly Shut Down After 6-Month Grace Period

New Indonesian regulations require e-commerce sellers to hold business licenses, with a 6-month grace period; after that, platforms will enforce shutdowns. Sellers aiming to deepen their presence in the Indonesian market should immediately start license processing to ensure store continuity.

Tariffs Soar 104% and Competitors Cut Prices, Three Self-Help Strategies for US Market Sellers

The U.S. has raised tariffs on Chinese goods to 104%, intensifying low-price competition and sharply squeezing profit margins. It is recommended to build moats through supply chain diversification, product personalization for premium pricing, and segmented pricing systems, and to recalculate break-even points for each channel.

📌 Worth Noting

Compliance and Regulations

• •Google expands restricted ad policies to search — impacts unqualified advertisers (PPC.land)
• •Vietnam plans to revise customs law requiring e-commerce platforms to bear customs declaration responsibility — increasing seller compliance risk (卖家之家/AMZ123)
• •U.S. appeals court rules 10% universal tariff continues until late July — tariff pressure remains in short term (卖家之家/AMZ123)
• •Vietnam Green E-commerce Plan to ban ultra-thin biodegradable plastic bags from 2026 — packaging materials need early adjustment (TT123/AMZ123)
• •Indonesia's new regulation does not affect 11.11 and 12.12 sales — promotions can proceed as usual (卖家之家/AMZ123)
• •General Administration of Customs issues favorable cross-border e-commerce policies — including return supervision optimization (雨果跨境)
• •Federal Register publishes policies on low-value cargo entry and HFC emission reduction — need to monitor policy trends (Federal Register)

Platform Updates

• •TikTok Shop US cross-border POP mid-year promotion countdown — official preparation checklist released (卖家之家)
• •TikTok Shop Fulfilled by TikTok releases 'Quality Merchant Program' — supporting high-quality sellers (TT123)
• •TikTok Shop US sales from January to April approx. $6.75 billion — small and medium sellers stand out in profits (雨果跨境-TikTok)
• •Top 1% of TikTok Shop US merchants contribute 60% of GMV — significant head effect (TT123/AMZ123)
• •TikTok Shop Mexico Hot Sale Fulfilled by TikTok GMV grew 14x YoY — Fulfilled by TikTok benefits evident (TT123)
• •Shopee Vietnam Mall benefits upgraded, from July 1 enjoy 4-hour after-sales and full refund — need to evaluate compensation costs (AMZ123)
• •eBay UK auto parts mandatory 30-day free returns, Germany second-hand final value fee reduced to 5% — need to adjust after-sales and pricing (AMZ123)
• •Shopee Vietnam to optimize Ho Chi Minh City Express Lane from July 1 — logistics efficiency may adjust (AMZ123)
• •Ozon Global opens Uzbekistan market to Chinese sellers — new Central Asia channel (雨果跨境)
• •Detailed explanation of three SHEIN onboarding models — sellers can choose based on their advantages (雨果跨境)
• •Alexa Shopping Assistant launches AI custom product design feature — may impact custom product sellers (PPC.land)
• •Amazon releases '2026 China Export Cross-Border E-commerce Development Trends White Paper' — provides strategic reference (AMZ123/卖家之家)

Market Trends

• •Products priced $15-30 become a new trend on TikTok — selection can tilt toward this price band (雨果跨境-TikTok)
• •TikTok Shop Japan hot-selling categories: beauty & personal care, home storage — selection clues (TT123/AMZ123)
• •Kaufland enters Spain and the Netherlands — new European channels (AMZ123)
• •Russia National Day from June 12 three-day holiday — payment and logistics efficiency affected (AMZ123)
• •Southeast Asia food track explodes, Vietnam becomes incremental core — food sellers can pay attention (卖家之家)
• •World Cup traffic drives growth in peripheral categories on Shopee Latin America — sports peripheral selection window (卖家之家/AMZ123)
• •Q1 2026 TikTok Shop global GMV soars 95% YoY — platform rapid growth (卖家之家)
• •TikTok Shop Thailand GMV surpasses Indonesia for the first time — regional competitive landscape shift (卖家之家)
• •81% of Russian parents purchase maternal and infant products via e-commerce — significant opportunity in maternal-infant category (TT123)
• •Global logistics M&A active, Europe accounts for 54% of deals in May — industry consolidation accelerates (AMZ123)

Logistics and Warehousing

• •SF Express and J&T complete equity transfer, building cross-border logistics alliance — watch for new routes and services (AMZ123)
• •Shopee 2026 Dragon Boat Festival logistics arrangements and shipping time exemptions — adjust shipping plans (AMZ123)

Marketing and Promotion

• •TikTok launches search ad placements for the first time — some sellers see 6x conversion increase (雨果跨境-TikTok)
• •Amazon DSP adds attention pre-bid targeting feature — improve targeting accuracy (PPC.land)
• •Amazon Ads unified reporting official version launched, old tool to be discontinued — must migrate in advance (PPC.land)
• •2026 Prime Day set for June 23-26, preparation guide out — seize promotion rhythm (PPC.land)
• •TikTok brand advertising formats suitable for small and medium sellers — low-cost branding (雨果跨境-TikTok)
• •TikTok ad account appeal and ad delivery process explained — standardized operations (雨果跨境-TikTok)
• •Overview of five TikTok ad formats — precise targeting (雨果跨境-TikTok)
• •Using TikTok ads to grow followers and increase engagement — traffic generation practice (雨果跨境-TikTok)

Technology Tools

• •Alibaba International Station sellers value AI capabilities for customer service and content generation — efficiency and cost reduction (雨果跨境)

💡 Today's Insight

Today, multiple platforms are intensively tightening compliance valves — Thailand TIS, Mexico RFC, TEMU EU/UK representatives, US crackdown on double-clearance — signaling a comprehensive rise in cross-border compliance thresholds in mid-2026. Sellers are advised to conduct a full compliance checkup immediately, verify qualifications market by market, and prioritize preserving stores that are generating orders. At the same time, to adapt to Amazon's title shortening and rating disappearance, accelerate the accumulation of brand and content assets, using videos, A+ pages, and precise keywords to build new trust anchors.

_Generated by AltoSea Intellig