Cross-border Seller Daily Briefing | June 24, 2026

📋 Cross-border Seller Daily | 2026-06-24

⏰ 30-Second Overview

• •TikTok Shop intensifies commission and fulfillment rule adjustments: smart promotion commissions start at 3.5%, Southeast Asia order processing deadline reduced to 48 hours.
• •EU July customs new rules + Amazon FBM mandatory authorized logistics, European sellers face rising compliance costs and shipping risks.
• •U.S. tariffs surge 104% triggering price wars; sellers urgently need cost calculation and multi-channel layout.
• •Indonesia NIB access and e-commerce platform withholding income tax roll out successively, Southeast Asia compliance thresholds raised across the board.
• •TEMU fully mandates UK and EU Authorized Representatives, non-compliant products will be delisted; Shenzhen private account collections chased for tax evasion sound compliance alarm.

🔴 Key Focus

TikTok Shop Smart Promotion Switches to GMV-Based Commission

Starting June 22, TikTok Shop cancels the smart promotion co-investment model and instead directly charges 3.5% of the seller's store GMV (4.5% during major promotions). This means the direct cost of each promotion increases significantly, eroding already thin profit margins. Sellers must immediately run profit-and-loss models under the new rates and decisively cut promotion budgets or raise prices for low-margin items.

Indonesia E-commerce Compliance "Combo": NIB Mandatory + Small Business Zero Tax + 0.5% Income Tax Withholding from July

Indonesia clarifies that the NIB Business Identification Number is a prerequisite for e-commerce operations, while stipulating that merchants with annual revenue below 500 million IDR remain at zero tax rate; starting July 2026, platforms like Shopee will also withhold 0.5% income tax. Sellers without NIB registration face bans, and increased tax burdens directly affect pricing and profits. It is recommended to immediately check NIB status and redo financial planning based on the 500 million IDR revenue line and the 0.5% withholding.

⏰ NIB immediate; withholding from July 2026

TEMU Fully Mandates UK and EU Authorized Representatives

TEMU requires all products to have UK Responsible Person and EU Responsible Person information; non-compliant products will be delisted or banned. This rule has no transition period, and uncompleted products may be hidden or delisted at any time. TEMU sellers must urgently contact compliance service providers to complete the UK/EPR applications and upload the information to the backend as soon as possible.

Amazon Europe FBM Direct Mail "Only Recognizes Authorized Logistics" + EU Customs New Rules

From July, Amazon Europe FBM direct mail can only use platform-authorized logistics providers, and at the same time, EU customs will require more precise declaration information and strengthen supervision. Using non-authorized channels for shipping will face restrictions or suspensions, and unclear declarations will directly lead to customs holds and fines. Sellers need to immediately check whether their logistics providers are on the list and prepare accurate HS codes, values, and certificates of origin in advance.

⏰ Effective July 2026

U.S. Tariffs Soar 104%, Price War Forces Sellers to "Self-Rescue"

The new tariff level squeezes profit margins, and peers are forced to cut prices to clear inventory, triggering price wars across all categories. The focus is on cost reconstruction: it is recommended to immediately calculate the full-chain costs of supply chain, warehousing, and taxes, clarify the acceptable minimum selling price; and at the same time transfer some production capacity to other markets not affected by this tariff to reduce reliance on a single market.

TikTok Shop Southeast Asia Order Fulfillment Deadline Reduced to 48-Hour Packing + 3-Day Warehouse Arrival

Starting June 22, a transitional grading period begins; exceeding the limit will affect store rating and even face fines, with specific assessment requirements: complete packing within 48 hours and via platform logistics, and deliver to the transit warehouse within 3 days. This places extremely high demands on overseas warehouse stocking and direct shipping processes. Sellers must immediately switch to pre-positioned or local warehouse stocking models, optimize picking and packing SOPs, and test warehouse-to-warehouse timeliness in advance.

⏰ Transition from June 22

Amazon Sends Warning Letters Forcing Sellers to Pick a Side

Amazon requires sellers to not price lower on other platforms than on Amazon, otherwise they will face penalties, directly threatening the pricing autonomy of multi-platform sellers. It is recommended to immediately review pricing relationships and platform agreements across all sites, evaluate compliance solutions, and if necessary, avoid conflicts through product differentiation or channel-exclusive models.

Lazada Cross-border Stores to Charge Return Shipping Fees from July 2 + Shenzhen Private Account Collections Taxed

Lazada Southeast Asia sites will officially charge cross-border sellers return shipping fees, significantly increasing return costs; sellers must evaluate products with high return rates and optimize packaging and quality inspection. Meanwhile, some Shenzhen sellers have been penalized for using personal accounts to collect overseas payments, deemed tax evasion. All sellers should immediately stop private account collections and adopt corporate accounts or compliant third-party payment tools.

⏰ Lazada return shipping fee effective July 2

📌 Worth Noting

Platform Dynamics

• •Amazon A+ Content No Longer Indexed for Search, Turned into Training for Alexa Voice Shopping — conversion data impacts voice recommendations, need to strengthen A+ conversion rate (PPC.land)
• •Potential Tens of Thousands of Dollars in Backend Subsidies on Amazon Available for Application — new and existing sellers log in to backend to check advertising/logistics subsidies (Seller Home)
• •TikTok Shop UK Store Dormancy Policy and Southeast Asia Compliance Upgrade — inactive stores will be closed, must remain operationally active (AMZ123, TT123)
• •Russian E-commerce Commission Increases, Sellers Accelerate Omnichannel Transformation — costs rise, multi-channel operation becomes trend (AMZ123)
• •Ozon Global Opens Uzbekistan Market to Chinese Sellers — can expand to new Central Asia site (Hugo Cross-border)
• •Fruugo Opens Recruitment for Baltic States and Australia/New Zealand Sites — new market opportunities, note compliance (Seller Home)
• •Gmarket Transaction Volume Up 12%, Korean Market Active — pay attention to Korea site traffic opportunities (AMZ123)
• •Shopee Integrates ChatGPT Conversational Shopping — impacts search traffic distribution, suggestion to optimize product descriptions (AMZ123, Seller Home)
• •Russian E-commerce Commission Hikes, Sellers Accelerate Omnichannel — multi-platform operation pressure increases (AMZ123)
• •Indonesia Requires Platforms to Reduce Local Seller Commissions by at Least 50% — cross-border vs local price gap narrows, facing fiercer price competition (AMZ123, TT123)
• •TikTok U.S. New Scheme Lands — may affect logistics, commissions, and traffic distribution (Hugo Cross-border)

Compliance Regulations

• •New Interpretation of German Packaging Act: Shipping Labels May Be Considered Packaging Changes — increases packaging recycling compliance costs, review labeling processes (AMZ123)
• •UK Prime Day Returns Estimated at 61 Million Pieces — reverse logistics costs rise, plan return handling in advance (AMZ123)
• •EU Customs New Rules Strengthen Declaration Requirements — already included in key focus (Seller Home)
• •New Interpretation of German Packaging Act Adds Potential Compliance Costs — sellers need to assess packaging registration obligations (AMZ123)

Logistics & Warehousing

• •Amazon Prime Day Stockout Losses Up 24% Year-on-Year — high risk of out-of-stock for best-sellers, optimize FBA replenishment (PPC.land)
• •Ozon Launches Logistics Support, Up to 40% Shipping Fee Reduction — lowers logistics costs on Russia-bound routes (AMZ123)
• •Shopee Strengthens Packaging Specifications for Sharp/Fragile Items — follow standards to avoid damage fines (AMZ123)

Market Trends

• •TikTok Shop U.S. Beauty, Health, and Apparel Account for 67% of Sales — can serve as product selection reference (AMZ123, TT123)
• •Southeast Asia Food Category Growth Exceeds 211%, Vietnam Becomes Incremental Stronghold — food category layout opportunity (Seller Home)
• •Brazil Premium Beauty Q1 Online Sales Up 21%, Fragrances Hot — Latin America beauty potential large (AMZ123)
• •Latin America E-commerce Surpasses $1 Trillion — emerging market opportunities coexist with logistics localization challenges (Seller Home)
• •Germany "Discount Craze": 74% of Consumption Decisions Affected by Discounts — high diversion pressure from Temu/Shein (AMZ123)
• •2026 European E-commerce Surpasses €100 Billion — Amazon, Temu among top five (AMZ123)
• •TikTok Shop Mexico Promo Sales Increase 8x — ... (AMZ123, TT123)