Cross-border Daily Briefing 2026-06-27

📋 Cross-border Seller Daily | 2026-06-27

⏰ 30-Second Overview

• •US de minimis suspended for non-postal channels: packages under $800 now taxable immediately
• •US tariffs soar 104%, competitors slash prices, profit margins squeezed sharply
• •TikTok Shop toy compliance effective immediately, products without certificates will be delisted
• •Amazon cracks down on multi-platform sellers and review solicitation, account ban risk surges
• •TEMU mandates UK and EU authorized representatives, products without authorization will be removed

🔴 Top Stories

US Customs Indefinitely Suspends De Minimis for Non-Postal Small Packages

Effective immediately, US CBP indefinitely suspends de minimis duty-free entry for goods valued ≤$800 arriving via non-postal channels such as express couriers. Such shipments now require formal or informal entry, incurring tariffs and additional fees. Sellers relying on high daily volumes of small direct shipments will see a sharp cost increase and possible delays. ⏰ Immediate action: Switch non-postal direct shipment to postal channels or stock overseas warehouses; recalculate pricing; prioritize clearance methods for in-transit goods.

Tariffs Surge 104%, Competitors Cut Prices! Survival Path for US Market Sellers

Comprehensive US tariffs have been raised by 104%, coupled with aggressive price-cutting by competitors, leaving sellers caught in a cost-price squeeze. Profits are plunging, especially for long-tail and low-ASIN items. ⏰ Immediate action: Calculate after-tax cost for all SKUs and eliminate unprofitable ones; start evaluating supply chain alternatives in Southeast Asia/Mexico; cautiously raise prices for essential goods and pause replenishment for non-essentials.

TikTok Shop Toy Rules Stricter Than Expected

On June 19, TikTok Shop's new regulations require toys to have CPSC certificates, third-party lab reports, FCC marks, and choking hazard warnings, sharply raising the compliance bar. Products without certificates are already at risk of delisting. ⏰ Immediate action: Immediately audit all listed toys for required documents; halt sales and apply for missing certificates to avoid store penalties.

Amazon Forces Sellers to Pick Sides: Warning Letters Ban Multi-Platform Sales

Amazon has sent warning letters to some sellers, prohibiting the sale of the same brand or ASIN on platforms like TEMU, with compulsory measures including delisting. Multi-platform sellers face imminent bans. ⏰ Immediate action: Check performance notifications for affected accounts; prepare backup store plans for core ASINs to avoid all eggs in one basket; consider separating brand operations where feasible.

Amazon Cracks Down on 'Thank You Cards' for Review Solicitation

The platform has been penalizing sellers in batches for including thank-you cards or review solicitation inserts in packaging, with several account restrictions already imposed. Zero tolerance: any promotional material is a red line. ⏰ Immediate action: Thoroughly clean out all non-official inserts from FBA and merchant-fulfilled packaging; keep only necessary instructions and certificates.

TEMU Enforces Mandatory UK and EU Authorized Representatives, Non-Compliance Leads to Delisting

The platform now requires all products sold to the UK, France, Germany, etc., to submit information for a UK Responsible Person and an EU Authorized Representative. Products without such authorization will be removed. Many unauthorized sellers face sales suspensions. ⏰ Immediate action: Contact compliance service providers immediately to obtain authorization and upload the information to the backend; complete before the weekend at the latest.

EU Customs New Rules Effective July 1 Fully Land, Logistics Providers Issue Urgent Warnings

The new regulations enforce strict HS code declarations and cargo value verification for imports. Multiple logistics providers have warned of customs clearance delays and extra tax costs. Non-compliant declarations will lead to returns or fines. ⏰ Immediate action: Check each product's HS code against customs requirements; confirm the latest clearance procedures with logistics providers to avoid hold-ups.

📌 Worth Noting

Platform Updates

• •TikTok Shop Southeast Asia bans joint/multi-stream live broadcasts — Violations will result in store restrictions, stop immediately (TT123)
• •TikTok's first search ads go live — Tested sellers see 6x conversion growth, seize traffic dividend fast (CifNews-TikTok)
• •Amazon related account bans no longer show store names — Investigations go blind, organize related account information for appeals immediately (MJZL)
• •Shopee Indonesia local stores require real-name verification for withdrawals — Failure affects fund withdrawals, submit documents promptly (AMZ123)
• •Amazon Brazil launches own brand 'Basic' and invests BRL 19 billion in logistics — Competition intensifies, differentiation needed (AMZ123)
• •Ozon opens Uzbekistan to Chinese sellers — Can expand to new market, assess logistics and purchasing power (CifNews)
• •SHEIN reveals three onboarding models — Choose ODM/OEM/OBM based on supply capability (CifNews)
• •Shopee Vietnam to purge 'three-no' products on July 29 — Items with zero sales over 1 year will be permanently deleted, audit inventory now (AMZ123)
• •Amazon 2026 Prime Day set for June 23-26 — Plan promotional inventory and deals, avoid stockouts (Full-Time FBA)
• •Walmart acquires CTV platform Vibe.co — Small/medium sellers may soon advertise on TV (PPC.land)

Compliance & Regulations

• •Singapore mandates MEPS and COR registration for electrical goods from July 1 — No certificate, no customs clearance; sellers of electrical appliances must apply immediately (AMZ123)
• •**Shenzhen seller investigated for hiding income via private accounts — RMB 3.09 million case referred for criminal prosecution, compliance reporting essential (AMZ123)
• •Indonesia requires AI ads to disclose identity — Failure to label will lead to liability, audit all creatives now (TT123)
• •Vietnam new law on live-stream e-commerce regulation to take effect — Strengthens compliance reviews, adjust content in advance (TT123)
• •UK to cancel low-value parcel duty-free threshold by 2028 — Cross-border small package costs will rise, gradually set up overseas warehouses (TT123)
• •US Customs proposes additional data requirements for low-value shipments — Customs declarations will