Cross-border Daily Briefing | July 1, 2026

📋 Cross-border Seller Daily | 2026-07-01

⏰ 30-Second Overview

• •The EU's small parcel duty-free policy is officially canceled today, all inbound packages must pay tariffs and VAT.
• •TikTok Shop forces sellers to respond to disputes within 24 hours, otherwise auto-refund.
• •U.S. Customs indefinitely suspends duty-free de minimis for non-postal channels, DHL/FedEx etc. require formal customs entry.
• •TEMU enforces UK and EU Responsible Person compliance, non-compliant products face delisting risk.
• •Amazon Europe's mandatory COO (Country of Origin) compliance takes effect today, missing info will cause obstruction.

🔴 Key Focus

EU Small Parcel Tax Exemption Officially Canceled Today! All Cross-border Parcels Now Subject to Tax

Starting today, the EU officially cancels the VAT and customs duty exemption for imported parcels valued under €150, meaning all cross-border goods entering the EU will face clearance tariffs. Sellers' logistics costs will immediately rise by 15-25%, squeezing profit margins. You must promptly confirm new customs clearance solutions with logistics providers, recalculate landed costs, adjust product pricing or free shipping strategies to avoid clearance delays and customer complaints due to non-declaration.

⏰ Effective Today

TikTok Shop Implements 24-Hour Mandatory Response Mechanism, Timeout Triggers Auto-Refund

TikTok Shop's new rule requires sellers to provide evidence for buyer disputes within 24 hours, otherwise the system automatically rules in favor of the buyer and enforces a refund, with related costs borne by the seller. This means sellers have no room to "delay". You must establish real-time customer service alerts and rapid response processes. It is recommended to immediately assign someone to monitor dispute notifications and prepare evidence templates for common disputes (e.g., shipping videos, inspection reports) to avoid losing both money and goods due to untimely responses.

⏰ Act Now

U.S. Customs Indefinitely Suspends Non-Postal Small Parcel De Minimis; DHL/FedEx Require Formal Entry

U.S. Customs immediately suspends the administrative duty-free treatment for non-postal channels (e.g., DHL, FedEx, UPS) on imported goods under $800. All small parcels via commercial couriers must undergo formal or informal entry and may incur duties. This means sellers using commercial couriers will face sharp cost increases and longer clearance times. It is recommended to immediately switch high-frequency small parcels to postal channels (such as ePacket) or adjust product pricing to cover new duties and customs fees.

⏰ Immediate Effect

TEMU Mandates UK & EU Responsible Person Compliance, Non-Compliance Leads to Immediate Delisting

TEMU has issued an ultimatum: all products sold on EU and UK sites must complete EU and UK Responsible Person registration and submit relevant qualification documents. Non-compliant products face immediate delisting and account restrictions. If you operate in the European market on TEMU, you must immediately confirm whether your products have valid authorized representatives and accurately submit the information to the platform backend. Do not take chances.

⏰ Act Now

Amazon Europe COO (Country of Origin) Mandatory Compliance Takes Effect Today

Amazon Europe requires all products to provide Country of Origin (COO) information. Starting today, the system will enforce verification rigorously. Products missing COO information may not be shippable or face selling privilege restrictions. You need to immediately log into Seller Central and check that all active and upcoming ASINs have their COO attributes filled in completely, especially for products manufactured in multiple factories, ensuring information accuracy.

⏰ Effective Today

📌 Worth Noting

Platform Dynamics

• •Amazon Forces Sellers to Choose — Amazon sends warning letters, compelling sellers not to sell identical products at lower prices on other platforms like Temu, or else face account closure. It's necessary to immediately audit multi-platform pricing. (Cifnews)
• •Lazada Cracks Down on Category Misplacement — From July 13, Lazada will upgrade governance mechanisms; products in wrong categories will be delisted or penalized. Early self-inspection and correction is required. (AMZ123)
• •Shopee Singapore Tightens Penalty Points — From July 6, Shopee Singapore will raise penalty point standards for order non-fulfillment rates. Optimize inventory and shipping processes to avoid penalties. (AMZ123)
• •TikTok Shop Launches AI Quality Inspection Tool — Roll out an AI Voice of Customer system that comprehensively analyzes product performance from reviews and tickets. Products rated "poor" may face delisting and other penalties. (PPC.land)

Compliance Regulations

• •Amazon EU Packaging Law Update — The PPWR packaging regulation takes effect on August 12, 2026, requiring all packaging to be recyclable and registered. Non-compliance will lead to delisting; sellers should review supply chains in advance. (Seller Home)
• •TikTok Shop Toy Safety Rules — Requires CPSC certificates, lab reports, and choking hazard warnings. Sellers of toys must immediately verify product compliance. (PPC.land)
• •EU Trade Agreement with the US Approved — Sets a 15% tariff cap, reducing the risk of escalating trade friction. Sellers should watch for possible reductions in tariff costs for US-EU cross-border goods. (TT123)
• •US Initiates Multiple Anti-dumping Reviews — Involving various Chinese goods; cash deposit rates may be adjusted during reviews, directly impacting import costs. Check if your products are listed. (36Kr)

Logistics & Warehousing

• •US Logistics Firms File for Bankruptcy; Over 30 Shenzhen Freight Forwarder Collapses — Amount involved reaches 1 billion yuan. It is recommended to immediately review partner freight forwarder qualifications and diversify shipping channels to reduce risk. (AMZ123)
• •FedEx Refunds $800 Million in Tariffs — Previously overcollected IEEPA duties and interest will be fully refunded to customers. Relevant sellers can monitor account credits or proactively apply for refunds. (AMZ123)
• •SpeedPAK Opens Hong Kong to EU New Route — Starting July 1, it will add logistics services from Hong Kong to 23 EU countries, providing more shipping options for eBay sellers. (AMZ123)

Market Trends

• •TikTok US Small Sellers Stand Out — GMV reached $6.75 billion from January to April, small sellers profit, but watch for intensifying competition and changing cost structures. (Cifnews)
• •German E-commerce Traffic Fragmentation Intensifies — Kaufland, Otto, TikTok Shop etc. divert Amazon traffic; multi-platform layout advised to spread risk. (AMZ123)
• •Singapore Becomes Undervalued Independent Station Node — With mature logistics and payment infrastructure, it's an ideal hub for entering the Southeast Asian market; leveraging this location can improve regional operational efficiency. (Seller Home)

💡 Today's Insight

Today's multiple pieces of information converge into a clear signal: the era of "duty-free dividends" for low-value small parcels is ending simultaneously in both European and American markets. This means the business model of sellers relying on low-price free-shipping in large quantities for light, small goods will face fundamental impact. Pure price gaps and free shipping advantages are being dismantled by policies.

It is recommended to immediately take two-pronged action: first, switch commercial express channels to more cost-controllable options like postal or dedicated lines, and precisely calculate how new taxes and fees erode profits; second, review the product matrix, decisively eliminate unprofitable traffic-driving items, and shift resources toward higher-value, strongly differentiated products, transforming from "selling cheap stuff" to "selling compliant, high-value good products."

AltoSea Smart Generation | Covering 9 Overseas Information Sources

👉 Full Briefing: https://aitosea.ai/daily-reports/2026-07-01