Cross-border Daily Briefing 2026-07-06

📋 Cross-border Seller Daily | 2026-07-06

⏰ 30-Second Overview

• •US immediately eliminates duty-free for non-postal channels under $800, all goods require formal customs entry, cost and time under pressure
• •EU removes duty-free for under €150 and charges €3 per item for non-EU sellers, mandatory product ID from November
• •TikTok Shop Southeast Asia strictly prohibits exaggerated weight loss/muscle gain claims starting tomorrow, violations delisted
• •Wildberries raises seller commissions tomorrow, profit models need immediate recalculation
• •Amazon fully enforces Passkey verification, unable to log in to seller backend if not set up

🔴 Key Focus

US Indefinitely Suspends De Minimis for Non-Postal Channels

US Customs has indefinitely suspended duty-free for goods ≤$800 except for international postal shipments; all non-postal channel goods need formal or informal entry. This means costs for self-shipment, dedicated lines, and express will surge, with higher clearance delays. Sellers must immediately switch to postal routes (e.g., USPS lines) and recalculate pricing, manage customer delivery time communications.

EU Ends Small Parcel Duty-Free Era: €3 Per-Item Fee, Mandatory Product ID from November

Starting July 1, EU removes duty-free for goods under €150, adds €3 per item for non-EU sellers, and mandates product IDs from November. Low-value sellers' margins will be severely eroded, especially for bulk-sale, low-priced items. Suggestion: immediately ① filter affected SKUs and reprice; ② negotiate inclusive tax packages with logistics providers; ③ initiate EU/UK Authorized Representative and product compliance registration.

TikTok Shop Southeast Asia Cracks Down on Weight Loss/Muscle Gain Claims from July 7

From tomorrow, TikTok Shop will comprehensively inspect weight loss and muscle gain product descriptions and ads in Southeast Asia; exaggerated claims will be delisted and penalized. Sellers in these categories must complete self-check of all Listings, short videos, and live scripts today, remove phrases like "lose 7kg in a week", or face penalties tomorrow.

Wildberries Raises Seller Commissions from July 7

Wildberries announced it will raise commission rates for all categories tomorrow; specific category increases to be announced, but it will compress seller profits. Suggestions: ① export commission tables from backend immediately and calculate breakeven under new rates; ② adjust prices or optimize categories for low-margin products; ③ monitor if the platform offers corresponding traffic subsidies.

Amazon Fully Mandates Passkey: Unable to Log In Without Setup

Amazon will fully implement Passkey login from July, mandatory in H2. Sellers who haven't configured it in security settings will be unable to log into Seller Central, affecting account operations, ad adjustments, and peak season preparations. All sellers must immediately log in to backend and complete Passkey setup.

📌 Worth Noticing

Platform Updates

• •TikTok Shop replaces violation points with AHR; restrictions on new listings and ads if below 150 points — 0 points means permanent ban; sellers must continuously maintain account health (PPC.land)
• •TikTok Shop launches AI sentiment analysis tool; badly reviewed products may be auto-delisted — must monitor product reviews and handle complaints promptly (PPC.land)
• •TikTok Shop disputes must provide evidence within 24 hours; auto-refund if overdue — customer service response speed becomes a hard metric (PPC.land)
• •TikTok Shop imposes qualification reviews on 16 categories; violations deduct health points — lack of qualifications will result in loss of promotional features (PPC.land)
• •TEMU mandates all goods have UK/EU Authorized Representative info — no authorized rep leads to delisting (Full-Time FBA)
• •eBay launches off-site promotion co-funding; eligible sellers get 15% CPC discount — opportunity to reduce traffic acquisition costs (AMZ123)
• •Ozon opens Uzbekistan market to Chinese sellers — new Central Asian blue ocean; early product testing possible (Cifnews)
• •Amazon accused of forcing sellers to "choose one" — specific policy unclear; be highly vigilant about account risks (Cifnews)

Compliance Regulations

• •Indonesia designates Shopee and three other platforms to collect 0.5% income tax — profits further squeezed, adjust pricing model (TT123)
• •Thailand proposes reducing e-commerce B2B commission from 30% to 10%-15% — if implemented, will lower operating costs; continue monitoring (AMZ123)
• •Philippines requires home appliance sellers to display ICC/PS safety certifications — products without marks face delisting; verify immediately (TT123)
• •Russia initiates safeguard investigation on imported tires, proposes 30% tariff — tire sellers must evaluate alternative markets (AMZ123)
• •US Commerce Department initiates multiple anti-dumping administrative reviews — tariffs on certain products may adjust (Federal Register)

Logistics & Warehousing

• •Amazon peak season logistics tool FIST Elite launched — optimize inbound plans to avoid stockouts during sales events (MJZJ)
• •EU tariff changes cause multiple logistics providers to issue alerts — clearance costs and time increase; confirm rates before booking (PPC.land)

Market Trends & Marketing

• •TikTok Shop US grossed ~$6.75 billion from Jan-Apr, small sellers standout — content commerce still has entry opportunities (Cifnews)
• •Southeast Asia 7.7 sale starts, platforms offer high subsidies — register now to capture last H1 traffic wave (MJZJ)
• •European e-commerce ad average price up 15%, CPC continues to rise — adjust ad strategies, explore new traffic like TikTok, Pinterest (AMZ123)
• •TikTok launches AI ad assistant Symphony Agent, auto-generates creatives — low-cost product testing, quick scaling (TT123)

💡 Today's Insight

Today's news points to a dramatic shift in cross-border cost structures: simultaneous closure of low-value duty-free channels in US and EU, plus platform commission hikes and mandatory compliance raising barriers, leaving no room for low-price bulk-sale models. Sellers' immediate priority is to do two things within 48 hours: ① switch logistics to postal or tax-inclusive dedicated lines and recalculate profits for all listed SKUs, decisively eliminate loss-making products; ② initiate compliance registration in target markets (EU/UK Rep, Product ID) to avoid account bans. Long term, only by shifting to brand-oriented, content-driven, localized compliant operations can profits be preserved amidst surging costs.

Generated by AltoSea | Covering 10 cross-border information sources

👉 Full daily report: https://aitosea.ai/daily-reports/2026-07-06