Cross-border Daily Briefing 2026-07-07

📋 Cross-border Seller Daily Briefing | 2026-07-07

⏰ 30-Second Overview

• •U.S. indefinitely suspends de minimis for non-postal shipments under $800; small-package direct shipping costs and customs clearance times may double
• •EU to eliminate €150 de minimis and mandate product ID from November; sellers like SHEIN/Temu face €3 per-parcel surcharge
• •Amazon again reports seller data to Chinese tax authorities; tax compliance urgency escalates
• •TikTok Shop restricts ads for 16 categories and requires FDA for tampons; AHR below 150 directly limits listings
• •Mercado Libre Mexico deducts seller balances for tax enforcement; Indonesia's top four platforms to withhold 22% income tax from August

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🔴 Key Focus

U.S. Indefinitely Suspends De Minimis for Non-Postal Channels Under $800

U.S. Customs and Border Protection immediately and indefinitely halts duty-free treatment for goods under $800 shipped via non-postal international networks such as express couriers. All non-postal low-value parcels must undergo formal or simplified entry and pay duties, sharply increasing clearance costs and lead times.

⏰ Effective immediately

EU Ends €150 Duty Exemption, Imposes €3 Per-Parcel Fee on SHEIN/Temu Sellers

The EU has abolished import duty exemption for non-EU sellers of goods under €150. From November, mandatory product IDs and a new per-parcel tax will be applied. For sellers reliant on small-package direct shipping, costs will structurally rise.

⏰ Product ID mandatory from November 2026

Amazon Again Reports Seller Transaction Data to Chinese Tax Authorities

Amazon has reported seller transaction data for Q4 2025 and Q1 2026 to Chinese tax authorities. Chinese sellers must ensure truthful declaration of sales revenue or face back taxes and fines.

TikTok Shop Restricts Ads for 16 Categories Without Qualification Documents

TikTok Shop requires qualification documents for 16 categories; violations will reduce Account Health Score and restrict core ad features like Smart Promotion and Countdown Bidding. Sellers should immediately check their dashboard and submit documents to avoid traffic drops.

TikTok Shop Tampons Must Provide FDA 510(k) Documentation

This category is classified as Class II medical devices, requiring FDA 510(k) and purchase invoices for over 400 units within 180 days; non-compliant products will be delisted and points deducted. Affected sellers must halt sales immediately and provide compliance documents.

Mercado Libre Mexico Pursues Tax Collection, Many Seller Balances Wiped Clean

The platform directly deducts seller account balances for tax back payments, causing a cash security crisis. Sellers without RFC registration or with abnormal tax status must immediately contact a tax advisor to formulate a payment plan and prevent balances from being zeroed out.

Indonesia's Top Four E-commerce Platforms to Withhold PPh 22 Income Tax from August 1

Shopee, Tokopedia, Lazada, and Bukalapak will withhold sellers' PPh 22 income tax starting August 1. Sellers must immediately recalculate tax burdens, adjust prices to maintain margins, and ensure complete tax registration information.

⏰ August 1, 2026

Shopee Taiwan Strictly Inspects BSMI Marking, Up to NT$2 Million Fine

Products subject to mandatory inspection without BSMI labeling face delisting and heavy fines. Taiwan station sellers must self-check and complete certification immediately to avoid account suspension.

Shopee Singapore Strengthens MWELS Water Efficiency Label Enforcement, Unregistered Products Delisted

Water-using products must carry registered labels, or they will be removed. Sellers of showerheads, taps, toilets, etc., must upload MWELS registration information without delay.

Double Blow: Amazon's July New Policies + Ten Consecutive Weeks of Ocean Freight Hikes, Profit Margins Severely Compressed

Amazon imposes new fee structures and policies, compounded by rising ocean freight rates, squeezing profits from both ends. It is advisable to recalculate product profitability models and urgently adjust first-mile logistics plans and supply chain rhythms.

Amazon Product Ratings Disappear, Conversion Rates Under Pressure

The star ratings that served as a front-end barometer have been removed, altering the consumer decision-making chain and potentially causing listing conversion fluctuations. Sellers should immediately optimize main images, titles, and A+ content, increase on-site advertising and brand promotion, and compensate for the missing ratings with visuals and trust.

TikTok's New U.S. Plan Unfolds; Sellers Must Watch for Account and Traffic Changes

Adjustments to data security and operational architecture will directly impact account stability and traffic allocation. It is recommended to back up stores recently, reduce single-store reliance, monitor platform announcements, and evaluate the necessity of a multi-platform layout.

TikTok Shop Mandates Dispute Resolution Within 24 Hours, Otherwise Auto-Refund

Sellers must submit rebuttal evidence within 24 hours upon receiving a dispute; otherwise, the system will automatically refund and charge the seller, with counterfeit goods not returned. Staffing must be increased and customer service response processes optimized.

TikTok Shop Account Health Rating (AHR) Below 150 Restricts Listings and Ads

The new AHR replaces the previous violation points system; below 150 disables listing and ad functions, and zero points results in permanent ban. Immediately check your score in Seller Center, improve any existing deductions, and strictly control negative reviews and complaints daily.

TEMU Mandates UKCA/CE Authorized Representative Info for All Products

Products without UKCA/CE authorized representatives face delisting. TEMU sellers must immediately contact service providers to register authorized representatives and ensure label and platform information consistency.

General Administration of Customs: Drone Exports Must Declare 10-digit HS Code and Manufacturer Name

Cross-border e-commerce exports of drones and accessories require complete declaration, otherwise they cannot clear customs. Drone sellers must update customs declaration templates immediately to ensure accurate 10-digit HS codes and manufacturer names for each product.

Tariffs Soar 104%, Competitors Slash Prices; Three Self-Rescue Paths for U.S. Market Sellers

U.S. tariffs on some goods have risen to 104%, causing a drastic cost increase and vicious price wars. Immediate three-pronged action is advised: rigidly raise prices and reinforce brand value; cut unprofitable SKUs and focus on high-margin items; evaluate shifting to alternative markets such as Canada and Europe.

TikTok Launches First Search Ads, Conversion Rates Surge 6x

TikTok opens search result ad slots, with some sellers testing 6x conversion rate improvements. It is recommended to contact agency or direct sales teams quickly to apply for the whitelist and capture the search traffic dividend.

Shopee Singapore Strictly Inspects Pre-packaged Food Net Quantity Compliance

Pre-packaged food labels must have clear and accurate net quantity information; non-compliant items will be delisted. Food sellers should immediately self-check packaging to ensure full compliance with Singapore food regulations.

Tax Bills of Hundreds of Thousands Despite Never Opening a Store; Identity Information Suspected of Being Fraudulently Used

Some sellers had their identity information used to open cross-border stores without their knowledge, resulting in huge tax bills. It is imperative to immediately log in to all major platforms and audit accounts using personal ID or company information; report anomalies and file a police report promptly.

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📌 Worth Watching

Platform Updates

• •Shopee Invests 500 Million Thai Baht to Support Thai SME Digitalization — Offers free tools and training, potentially lowering operational barriers (AMZ123)
• •Amazon Proactively Promotes Grocery Sales — Platform may relax category restrictions, presenting new opportunities (Full-Time FBA)
• •Ozon Global Opens Uzbekistan Market to Chinese Sellers — A new blue ocean in Central Asia, but logistics require advance testing (Hugo Cross-border)
• •Vietnam's Sendo Farm to Cease Operations on July 10 — Affected sellers must quickly withdraw funds and handle inventory (AMZ123)
• •Amazon Requires Locking in FBA Fee Credits by October 31 — New products should be manually enrolled early to avoid missing out (PPC.land)
• •TikTok Shop Testing AI Dashboard, Integrating Five Top Agencies — Streamlines operations; L2L sellers should watch for subsequent releases (PPC.land)
• •Shopee Vietnam Launches Dual-Mode Influencer Promotion — Adjusted collaboration rules; avoid ineffective campaigns (AMZ123)

Compliance & Regulations

• •Russia Mandates E-commerce Platforms to Verify Product Card Information — Sellers to Russia must improve product descriptions and safety markings (Hugo Cross-border)
• •CBP Proposes Excluding Trade Remedy Goods from $800 De Minimis — Some categories may lose low-value exemption; watch the product list (Federal Register)
• •U.S. Customs Proposes New Entry Process and Additional Data for Low-Value Shipments — Compliance data thresholds to rise further; prepare early (Federal Register)
• •Australia's ACCC Sues Amazon for Forcing Ads on Prime Users — If ruling favors ACCC, ad placement rules may be impacted (PPC.land)

Logistics & Warehousing

• •Hapag-Lloyd Suspends Cross-Border Trucking Services at Jeddah Port Due to Yard Congestion — Sellers shipping via Jeddah should immediately reroute or adjust sailing schedules (AMZ123)
• •Guangdong's First "Dongguan–Tacheng–Kazan" Overland Route Opens — Enhanced shipping efficiency to Russia; assess for potential use (AMZ123)
• •Shopee Indonesia Launches "1-Hour Super Speed Delivery" — Super-fast delivery may receive traffic priority; Indonesia station sellers should connect soon (AMZ123)
• •Wildberries Warehousing Capacity Expands by 64%, Peak Season Quota Grows 103% — Ample storage space; don't miss first-mile windows (AMZ123)

Marketing & Promotion

• •eBay Offsite Ads Co-Funding Campaign Launches with 15% CPC Discount — Ideal for eBay sellers to drive traffic at lower cost (Seller Home)
• •Amazon DSP Adds Spotify Podcast Ads, Offering Unique Reach — A new audio ad channel; try for broader brand exposure (PPC.land)
• •CommerceIQ Integrates DoorDash Ads — CPG brands can manage multi-platform ads in one place, boosting efficiency (PPC.land)
• •Southeast Asia 7.7 Mega Sale: 2x GMV Explosion, Up to 50% Platform Subsidies — Capitalize on the opportunity to clear inventory and boost volume (Seller Home)

Market Trends

• •Vietnam E-commerce Landscape: Shopee at 42%, TikTok Shop Grows to 24% — Multi-platform presence is timely, especially in TikTok's bonus period (Seller Home)
• •TikTok U.S. Camping Hammock Weekly Sales 3,034 Units, Retractable Leashes Nearly 6,000 — Outdoor goods continue to trend; reference for product selection (TT123/AMZ123)
• •Amazon Spring Travel/Beach Items Sell Well, Pet Tech Demand Rises — Seasonal product selection guide (Jungle Scout)
• •New Generation Sellers No Longer Compete Solely on Price; They're Battling for 'Pricing Power' — Branding and product innovation are the long-term path (36Kr)

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💡 Today's Insight

Today's information clearly points to a trend: the era of global small-parcel duty-free is ending, and tax and compliance costs will become a hard barrier in cross-border business. The U.S. suspension of de minimis for non-postal under $800 and the EU's per-parcel tax mean that the model of solely relying on low-price scattergun selling without formal customs clearance is no longer viable. It is recommended that sellers immediately switch back to postal networks or build formal customs clearance capabilities, while directly incorporating new taxes and fees into product pricing instead of trying to squeeze profits further from the supply chain. Meanwhile, the iteration of TikTok Search Ads and TikTok Shop's health score system reflects that platforms are allocating more traffic to compliant sellers who maintain good after-sales service—starting to clean up account health today is far more cost-effective than remedying after listing restrictions tomorrow.

Generated by AltoSea Intelligence | Covering 10 Overseas Sources

👉 Full daily report: https://aitosea.ai/daily-reports/2026-07-07