Cross-border Daily Briefing 2026-07-10

📋 Cross-border Seller Daily | 2026-07-10

⏰ 30-Second Overview

• •US tariffs surge 104% + $800 de minimis exemption cancelled; all direct mail small packages now taxable, costs soaring—switch to postal/overseas warehouses immediately.
• •EU tariff reform effective July 1: €150 exemption cancelled, €3/item charge, mandatory product labeling from November.
• •Amazon Spain WEEE registration must be uploaded by September 30; otherwise delisting.
• •TEMU requires UK and EU Authorized Representative for all products; non-compliant items will be delisted.
• •US customs mandatory eFiling electronic declaration from July 8; non-compliance leads to cargo detention.

🔴 Key Focus

US Small Package De Minimis Fully Gone — Direct Sellers Must Switch Logistics Immediately

US CBP has indefinitely suspended the de minimis exemption for goods under $800 entering through non-postal networks. All commercial express small packages now require formal entry and duty payment. Meanwhile, tariff rates have skyrocketed by 104%, making direct shipping costs unsustainable. Sellers must act now: stop using commercial express direct shipping, switch to postal channels or pre-stock in overseas warehouses; recalculate end-to-end costs and adjust pricing; confirm eFiling declaration procedures with logistics providers to ensure compliance with mandatory electronic filing from July 8.

⏰ Effective: De minimis suspension already in effect; eFiling mandatory from July 8

EU Tariff Reform Heavy Blow: €150 Exemption Cancelled, €3/Item Fee, Mandatory Product ID from November

Starting in 2026, the EU has completely removed the €150 duty-free threshold for imports, adds a €3 per-item charge for all non-EU direct shipments, and will mandate compliance with Authorized Representative (AR) and product labeling requirements from November. This is a fatal blow for low-priced direct sellers to the EU. Recommendations: immediately calculate landed costs to check if the €3/item fee causes negative margins; urgently appoint UK and EU Authorized Representatives and update product labels; consider switching to EU overseas warehouses or adjusting product selection toward higher price points.

⏰ €3/item fee already in effect; labeling compliance mandatory from November

Amazon Spain WEEE Deadline September 30 — Upload Registration Number or Face Delisting

Spain's WEEE regulations are in effect; Amazon requires all applicable category sellers to upload their registration number by September 30, or products will be forcibly delisted. Only about two and a half months remain. Be sure to check backend compliance status, contact an authorized representative to complete registration and submit. Applicable categories: Electrical and electronic equipment.

⏰ Deadline: 2026-09-30

TEMU Enforces UK & EU Authorized Representative Mandate — All Listed Products Must Comply

TEMU platform now requires all products to have both UK and EU Authorized Representatives. Non-compliant items face delisting and store penalties. Regardless of whether you have already applied, immediately check backend binding status to ensure documents are valid and filed on the platform. Note especially: UK and EU AR must be handled separately, not interchangeable.

⏰ Immediate enforcement

Amazon US FBM Delivery Rate Below 90% Will Impact Account Health

Amazon requires US FBM sellers to maintain at least a 90% delivery rate on business days. Falling below this directly hurts account performance. Recommendations: immediately check the "Delivery Performance" dashboard, set extended handling times for potentially late orders, optimize inventory management and shipping processes to avoid sales privileges being restricted due to non-compliance.

📌 Worth Noting

Platform Updates

• •Amazon to remove Featured Offer eligibility threshold from July — All offers automatically enter Buy Box competition; sellers need to optimize long-term performance (PPC.land)
• •Amazon EU/UK to cancel Buy Box pre-qualification from July 20 — Account health and pricing will directly determine Buy Box ownership (Seller Home)
• •Amazon forces sellers to "choose one" to prevent account linkage — If you receive a warning letter, immediately check multi-account situations (Hugo Cross-border)
• •Amazon search results hide star ratings — Strengthen main images and titles to attract clicks (Hugo Cross-border)
• •TikTok US new scheme lands — Impacts store operations and fund security; continue monitoring (Hugo Cross-border - TikTok)
• •Ozon Global opens Uzbekistan to Chinese sellers — Opportunity to enter a new Central Asian market (Jungle Scout)
• •Depop Australia to remove seller commission, charge buyers starting July 22 — Recalculate pricing (AMZ123)
• •Lazada Cross-border launches Store Health Center on July 12 — One-stop performance monitoring (AMZ123)
• •AliExpress relaxes medical & health merchant recruitment — Related categories can apply for entry (AMZ123)
• •eBay Thousand-Sails Program offers new sellers up to 100% FVF rebate — Low-cost launch (AMZ123)

Regulatory & Compliance

• •Russia e-commerce new rules from October 2026: platforms directly connect to government databases to verify products — Prepare product info in advance (TT123)
• •US proposes cancellation of de minimis for goods subject to Section 301 tariffs, requiring 10-digit HTSUS — Monitor proposal progress, classify goods early (Federal Register)
• •China General Administration of Customs new rules favorable to cross-border e-commerce — Could involve customs facilitation; timely interpretation needed (Jungle Scout)
• •Poland investigates Allegro and logistics providers for false environmental claims — Product eco-claims must be truthful and compliant (AMZ123)
• •Australia sues Amazon over forcing Prime users to watch ads — If upheld, could affect ad display (PPC.land)

Logistics & Warehousing

• •Overseas warehouses continue to collapse — Immediately audit partner warehouse credentials, diversify inventory (Seller Home)
• •Mercado Libre invests 57 billion reais to expand Brazil logistics — Delivery efficiency expected to improve (AMZ123)

Market Trends

• •German Q2 e-commerce grows 5.1%, FMCG and drugstores prominent — Consider adding relevant categories (AMZ123)
• •82% of Brazilian cross-border consumers buy Chinese goods, TikTok is main inspiration channel — Increase social marketing investment (DHL report)
• •Vietnam online electronics sales up 52%, Shopee captures 83% — Consumer electronics in Southeast Asia show significant opportunity (AMZ123)
• •TikTok Search Ads launch; some sellers see 6x conversion increase — Actively test to seize early adopter advantage (Hugo Cross-border - TikTok)
• •Latin America pet food e-commerce triples in three years — Pet supplies a blue ocean (AMZ123)

💡 Today's Insight

Today's multiple heavy blows point to one conclusion: the low-value direct shipping model has reached its end. The US de minimis cancellation combined with tariff surges, and the EU's €3/item charge plus removal of the duty-free threshold, alongside platforms like TEMU and Amazon strengthening compliance shackles, are forcing sellers to transition to the mainstream model of 'overseas inventory + local fulfillment'. Sellers are advised to do two things immediately: ① Switch all US and EU direct shipping links to postal or overseas warehouse, halting commercial express direct delivery; ② Take stock of all listed SKUs, match by country with UK/EU Authorized Representative, WEEE and other compliance certifications, and divide products into 'immediately sellable' and 'needs rectification, suspend' lists to avoid being compliant today and banned tomorrow.

Generated by AltoSea Intelligence | Covering 10 overseas sources

👉 Full Daily Report: https://aitosea.ai/daily-reports/2026-07-10