Cross-Border Daily Briefing | 2026-07-11

📋 Cross-Border Seller Daily | 2026-07-11

⏰ 30-Second Overview

• •EU and US simultaneously tighten de minimis exemptions for small parcels: EU to charge a minimum of €3 per item from July 1; US suspends the $800 exemption for non-postal channels, causing a spike in direct mail costs.
• •TEMU mandates UK and EU Authorized Representatives; products without compliance documents will be delisted immediately; upload authorization now.
• •Amazon reportedly sends warning letters forcing sellers to "choose one platform", sharply increasing risks for multi-platform operations.
• •TikTok Shop US cross-border store deposit new policy took effect July 8; insufficient deposit will restrict store permissions.
• •Shopee Philippines extends return period for warranty items to 30 days from July 13; update after-sales process before today.

🔴 Key Focus

EU Removes €150 Duty-Free Threshold, Charges Temu et al. €3 per Item

From July 1, the EU imposes a minimum tariff of €3 per item on imports under €150 and mandates compliance labeling. This means rigid cost increases for direct mail small parcels and severe margin compression for low-priced goods. ⏰ Recalculate product costs immediately, incorporate the new tariff into pricing, and ensure packaging and pages display the EU Authorized Representative and recycling marks to avoid customs delays and fines.

US Indefinitely Suspends De Minimis Exemption for Non-Postal Channels on Goods Under $800

The US CBP has indefinitely halted de minimis entry for commercial express, air freight, and other non-postal channels; all such goods must undergo formal or informal entry. Direct mail sellers will face significant increases in duties and handling fees, making the small-package direct-shipping model unsustainable. ⏰ Immediately evaluate logistics options: prioritize shifting to postal networks, or establish overseas warehouses in the US for stock and delivery, while adjusting front-end prices accordingly.