Cross-border Daily Briefing | July 12, 2026

📋 Cross-border Seller Daily Briefing | 2026-07-12

⏰ 30-Second Overview

• •The U.S. has indefinitely suspended de minimis duty-free treatment for non-postal channels; all packages valued at ≤$800 must undergo formal customs entry, immediately affecting logistics costs and delivery times.
• •Amazon is hiding star ratings from its front-end display, putting conversion rates under pressure; urgent optimization of detail pages and advertising strategies is required.
• •Shopee Philippines will extend the return period to 30 days starting tomorrow, sharply increasing after-sales pressure; return policies must be adjusted immediately.
• •Germany has mandated the display of electronic waste recycling logos from July 1; failure to display could lead to direct delisting.
• •TikTok Shop search ads are now fully open, with early tests showing up to a 6x increase in conversion rates; seize the keyword advantage quickly.

🔴 Key Focus

The U.S. Indefinitely Suspends Non-Postal De Minimis Duty-Free Imports

U.S. Customs has officially and indefinitely suspended the duty-free treatment for imports valued at ≤$800 through non-international postal channels as of today; all such goods must undergo formal customs entry. Sellers' dedicated small parcel and freight forwarder channels will no longer enjoy duty-free benefits; they must immediately switch to postal small parcels or convert to DDP (Delivered Duty Paid) shipments. Otherwise, they will face additional tariffs and customs clearance delays.

Amazon Removes Product Star Ratings from Front-End Display

Amazon is removing the star rating display from search results and product detail pages, directly impacting product click-through rates and trust. Sellers need to quickly enhance A+ Content, highlight review counts, and optimize keywords, as well as test advertising campaigns to mitigate the risk of declining conversions.

Shopee Philippines Extends Return Period to 30 Days Starting Tomorrow

From July 13, Philippine buyers can enjoy a 30-day return period under warranty, a significant relaxation of the previous rule. High-return categories must immediately revise after-sales refund policies and optimize product images and descriptions to prevent fraudulent returns and inventory backlogs.

German Electronic Products Must Display WEEE Recycling Logo

From July 1, electronic products sold in Germany must display the WEEE logo; listings without the logo may be forcibly removed by platforms or fined. It is recommended to immediately check all relevant ASINs/product pages and complete the logo upload.

Amazon FBA Fee Credit Must Be Locked in Before October 31

The FBA fee credit program that sellers are currently auto-enrolled in will end on October 31; thereafter, new brand ASINs must be manually enrolled to receive the discount. If not completed on time, peak season restocking will incur additional costs. It is recommended to complete enrollment for all high-volume ASINs this week.

New TikTok U.S. Agreement Takes Effect, Affecting Ads and Account Stability

The latest agreement between TikTok and the U.S. involves data security and operational adjustments; advertising stability and account compliance may both be affected. It is recommended to immediately conduct risk assessments for U.S. region businesses, diversify ad budgets, and back up accounts.

TikTok Search Ads Officially Open for Bidding

TikTok Shop search ad placements are now fully available; in early testing, some sellers saw a 6x increase in conversion rates. Currently, keyword competition is low, and traffic dividends are significant. It is recommended to quickly build a search ad campaign to capture high-intent users.

Shopee Vietnam Introduces New Order Buffer Status

The Vietnam site has launched an order buffer status, during which platform review and logistics allocation time are not counted toward seller shipping deadlines. While this reduces the risk of late shipment penalties, it is necessary to reorganize shipping SOPs to avoid misoperations due to misjudged status.

📌 Worth Noting

Platform News

• •Shopee Thailand to Raise Commission Fees on August 4 — maximum increase of 2%; recalculate profits and adjust pricing in advance (AMZ123)
• •Amazon Cancels Featured Offer Qualification Review — all offers compete directly for the Buy Box; new products gain exposure easily but competition intensifies; optimize pricing and performance (PPC.land)
• •Depop Australia to Waive Seller Fees from July 22 — but will charge buyers a platform fee of up to 5%; re-evaluate pricing and conversion (AMZ123)
• •Ozon Global Opens Uzbekistan to Chinese Sellers — seize the opportunity to pioneer the Central Asian market (Hugo Cross-border)
• •eBay Qianfan Plan Offers Up to 100% Transaction Fee Rebate for Q3 New Sellers — significantly lowers trial-and-error costs for new stores (AMZ123)
• •SHEIN's Three Onboarding Models Detailed — sellers can choose the appropriate model based on supply capacity (Hugo Cross-border)
• •Amazon Cuts Shopping Cart Eligibility Review — listings now have the Buy Box by default, but must ensure listing compliance (Seller's Home)

Compliance Regulations

• •88 European Organizations Call for Strengthened Product Responsibility for Non-EU Sellers — may trigger new legislation; proactively check product compliance and tax obligations (AMZ123)
• •Russian E-commerce New Rules Require Product Information Verification from 2026 — Ozon/Wildberries sellers must prepare genuine and compliant product documentation (TT123)
• •U.S. Plans to Remove De Minimis for Certain Trade-Action Goods — 10-digit HTSUS codes required; tariff costs may rise (Federal Register)
• •U.S. Modifies Type 86 Test Rules — sellers using Type 86 clearance must prevent violations that could lead to disqualification (Federal Register)

Logistics & Warehousing

• •Shopee Malaysia Overseas Warehouse Adjusts Handling Fees for Abnormal Items from July 15 — sellers using relabeling/repackaging should immediately check fees to avoid extra costs (AMZ123)
• •Ozon Launches Delivery to Kyrgyzstan — cross-border shipments can now be sent to this country; assess logistics lead times (AMZ123)
• •CMA CGM's CEVA Plans to Acquire Paack's French and Iberian Operations — last-mile delivery may be integrated; monitor service and rate changes (AMZ123)

Marketing Promotion

• •Google Ads to Force Transition to CPA/ROAS Bidding — budget-constrained campaigns have a 42-day adjustment period; CPA may double; verify accounts immediately (36Kr)
• •TikTok Shop Ad Bidding and Pricing Methods Explained — choose different bidding modes based on budget to improve ROI (Hugo Cross-border-TikTok)

Market Trends

• •German E-commerce Grows 5.1% in Q2, Furniture Category Drops 2.1% — avoid weak categories when selecting products (AMZ123)
• •UK TikTok Shop Book Sales Surge 250% Year-on-Year — #BookTok livestreams average over 6,000 sessions per day; high potential for content e-commerce (TT123)
• •Brazilian Cross-border Consumption Report: 79% of Cart Abandonment Due to Tariffs and Shipping Costs — optimize logistics and pricing while strengthening social media seeding (AMZ123)
• •TikTok Shop U.S. Sales Approximately $6.75 Billion from January to April — small and medium sellers remain active; ecosystem is favorable (Hugo Cross-border-TikTok)
• •Shandong Labor Gloves Achieve Over $1.09 Million in 30-Day GMV on TikTok U.S. — functional products find blue ocean in content e-commerce (TT123)

💡 Today's Insight

Today's information points to a reality: the de minimis channel is rapidly closing, Amazon's rating rules are undergoing major changes, and compliance thresholds are being raised simultaneously across regions. Sellers must immediately switch their logistics strategy from "duty-free small parcels" to "postal or DDP delivered duty paid" to prevent disruptions due to customs issues. Meanwhile, with Amazon's front-end ratings disappearing, detail page content and advertising weight increase; A+ Content optimization and search ad tests should be scheduled this week. TikTok search ads represent a rare window of opportunity—prioritize securing high-conversion keywords to achieve performance growth at low cost.

Intelligently generated by AltoSea | Covering 10 overseas information sources

👉 Full daily report: https://aitosea.ai/daily-reports/2026-07-12