Cross-border Daily Briefing 2026-07-15

📋 Cross-border Seller Daily | 2026-07-15

⏰ 30-Second Quick Glance

• •U.S. Customs has indefinitely suspended duty-free entry for low-value goods through non-postal channels; direct mail parcel costs will rise significantly, requiring an immediate switch in logistics solutions.
• •The EU Packaging and Packaging Waste Regulation (PPWR) has less than one month to go; non-compliant goods face bans and customs detention.
• •TikTok Shop has multiple compliance updates; missing CPSC documentation can lead to cargo detention; store information needs a comprehensive self-audit.
• •Amazon's product rating display has changed drastically; the removal of Buy Box thresholds will intensify competition; sellers need to adjust operational strategies.
• •A wave of freight forwarder closures increases industry risk; it is essential to diversify logistics partnerships and verify qualifications.

🔴 Key Focus

U.S. Customs Indefinitely Suspends Duty-Free Entry for Low-Value Goods via Non-Postal Channels

The U.S. Customs and Border Protection (CBP) has indefinitely suspended, effective immediately, the entry exemption for goods valued under $800 entering through non-international postal service channels (e.g., commercial couriers, freight). This means all low-value parcels shipped via FedEx, UPS, DHL, and other non-postal channels must now undergo formal or informal customs entry. This directly impacts sellers relying on direct mail parcel models, leading to increased logistics costs and slower clearance times.

EU PPWR Packaging Regulation Mandatory Enforcement on August 12

The EU Packaging and Packaging Waste Regulation (PPWR) will be enforced on August 12, requiring that all packaging for goods sold in the EU market must comply with standards such as recyclable design and minimal packaging. Sellers must also complete Extended Producer Responsibility (EPR) registration and obtain an EPR registration number (EPRN); otherwise, goods may be detained or banned from sale. ⏰ Effective Date: August 12

TikTok Shop U.S. CPSC Documentation New Rule: Risk of Cargo Detention

Based on a June policy update, TikTok Shop U.S. requires sellers to provide import compliance certificates mandated by the U.S. Consumer Product Safety Commission (CPSC). If valid documents cannot be provided during customs spot checks, goods will face delays or even detention. It is recommended to immediately review product categories subject to CPSC regulation in your store and prepare compliance documents.

Amazon Removes Buy Box Threshold, Intensifying Buy Box Competition

Amazon has removed the prerequisites for obtaining the Featured Offer (Buy Box), allowing more sellers to compete for it. Although this lowers the barrier to entry, it will intensify competition among sellers in pricing, logistics, and service. To maintain and improve Buy Box share, you need to immediately optimize your pricing strategy, FBA inventory performance, and customer response speed.

Widespread Crackdown on Under-declaration and False Declaration Leads to Heavy Fines

Recently, Chinese customs have launched strict inspections on under-declared and falsely declared export values, uncovering problems with a large number of sellers who now face retroactive payment of high tariffs and fines several times the cargo value. Sellers must immediately cease any risky practices, thoroughly verify that declared values and HS codes match the actual goods and their value, and instruct logistics partners to file compliant declarations.

eBay Mandates Binding Certified Warehouses for Business Sellers, Non-compliance Will Lead to Restrictions

eBay requires all business sellers using overseas warehouses to bind with platform-certified warehousing service providers (eBay Certified Warehouses). Sellers who fail to complete this on time will have their overseas warehouse-related sales permissions restricted. To avoid sales disruptions, log in to your eBay account immediately and complete the binding of a certified warehouse.

📌 Worth Noting

Platform News

• •TikTok Shop Vietnam Adjusts Mall Store Commissions — From August 3, commission rates for some categories will be adjusted; sellers must recalculate costs. (AMZ123)
• •Amazon Forces Sellers to Choose Sides — Amazon sends warning letters compelling sellers to make an exclusive choice between Amazon and other platforms. (Hugo Cross-border)
• •Ozon Global Opens Uzbekistan — Chinese sellers can enter this emerging Central Asian market to seize early opportunities. (PPC.land)
• •Meta Removes AI Image Generation Feature — The platform tightens review of AI-generated content; sellers need to adjust ad creative production methods. (AMZ123)
• •Shopee Mandates Real-name Authentication — Store real names must match withdrawal accounts, otherwise payments will be affected. (Hugo Cross-border)

Compliance Regulations

• •TEMU Mandates UK and EU Authorized Representatives — Goods sold to the UK or EU must appoint an authorized representative, or they will be delisted. (Hugo Cross-border)
• •Russia Plans Cross-border VAT — Plans to gradually impose VAT on cross-border e-commerce goods, which will increase seller costs. (AMZ123)
• •Overseas IP Infringement Lawsuits Surge — Mass infringement lawsuits against apparel and home goods categories increase; sellers must audit product risks. (AMZ123)
• •Amazon Spain VAT Extension — Sellers who received late notices can still apply for a VAT extension. (AMZ123)

Logistics & Warehousing

• •Amazon U.S. Lowers Logistics Fees — FBA sellers see reduced fulfillment costs; reevaluate profit models. (AMZ123)
• •17 Freight Forwarders in Shenzhen Fold — Industry risk intensifies; diversifying partners and strictly verifying qualifications are essential risk controls. (AMZ123)
• •SF Express Partners with Shenzhen Port — First-mile logistics and warehousing costs expected to drop, benefiting sellers in Southern China. (AMZ123)

Market Trends

• •TikTok Shop U.S. Mid-year Promotion Transaction Value Doubles — Strong growth momentum; review promotional strategies to prepare for the second half of the year. (TT123)
• •Southeast Asian TikTok Shop Nears Shopee — Half-year visits increase by 15.7%; capitalize on this channel's bonus with multi-channel layout. (Seller Home)
• •Amazon Haul Annual GMV Hits $2 Billion — Low-price channel is 97% Chinese sellers; cost and supply chain efficiency are key competitive factors. (AMZ123)

Payments & Finance

• •Beware of Fake WorldFirst Website Scams — Multiple sellers have lost funds; always log in from official channels and enable two-factor authentication. (TT123, AMZ123)
• •Wildberries Payout Cycle Shortened to 14 Days — Helps sellers recover funds faster and optimize cash flow. (AMZ123)

💡 Today's Insight

Today's news points to one reality: the compliance costs for overseas sellers are rising comprehensively and irreversibly. From the U.S. tightening low-value duty-free channels to the EU mandating packaging regulations, the era of "wild growth" relying on low-cost logistics and lax declarations is ending. In the short term, it is recommended to do two things immediately: first, assemble your logistics and compliance teams to conduct a thorough audit of customs clearance, taxes, and packaging for all goods in transit and for sale; second, recalculate the total landed cost for core products, especially for direct mail parcels, which must be repriced based on formal customs entry costs, otherwise profits will be swallowed by the black hole of compliance.

Generated by AltoSea Intelligence | Covering 10 Overseas Sources

👉 Full Report: https://aitosea.ai/daily-reports/2026-07-15