Cross-border Daily Report 2026-07-28

📋 Cross-border Seller Daily Report | 2026-07-28

⏰ 30-Second Brief

• •US Section 301 tariffs hiked by another 12.5%, new EU tariffs simultaneously take effect, cost pressures surge—swiftly adjust pricing and logistics plans.
• •TikTok's three-country (Malaysia, Thailand, Vietnam) order cancellation window shortened to 1 day; orders not processed within 24 hours are automatically refunded—upgrade customer service processes immediately.
• •TEMU mandates UK Responsible Person and EU Authorized Representative; Shopee and Blibli tighten real-name and qualification verification—non-compliant products will be delisted.
• •Amazon freezes holiday peak fees but advances FBA inbound window; blind stocking plus high upfront fees make forward inventory planning essential.
• •TikTok search ads now available, with some sellers seeing 6x conversion increases—don't miss this low-barrier bonus period.

🔴 Key Focus

TikTok Malaysia/Thailand/Vietnam Cross-border Order Cancellation Window Shortened to 1 Day

TikTok Shop in Malaysia, Thailand, and Vietnam has compressed the cancellation window from 3 days to 24 hours. Orders exceeding the limit will be automatically canceled and may trigger performance penalties. Cross-border sellers who maintain their original response pace will face numerous unnecessary refunds and store demerits. It is recommended to immediately configure ERP auto-approval and real-time inventory sync, add night-shift customer service, or set up smart chatbots to instantly handle cancellation requests to avoid performance declines.

⏰ Effective immediately

US Section 301 Tariffs Officially Imposed at 12.5%, Cost Impact Effective Today

The new round of US Section 301 tariffs on Chinese goods has taken effect, with a blanket 12.5% increase. Combined with prior cumulative tariffs, margins for many categories are nearly eroded. Sellers must immediately recalculate total costs using the latest HS codes, evaluate whether to raise prices or switch to lower-tax supply chains. Also, contact logistics providers to confirm customs clearance contingency plans. In the short term, trim long-tail SKUs, focus on high-margin products, and allocate ad spending precisely.

TEMU Enforces UK Responsible Person & EU Authorized Representative; Non-compliance Leads to Immediate Delisting

TEMU requires all listed products to submit UK Responsible Person and EU Authorized Representative information. The grace period is extremely short; non-compliant items will be banned from sale. Sellers on UK/EU sites should immediately contact compliance service providers for expedited processing, while checking backend bulk upload portals and prioritizing best-selling links to prevent core ASINs from being removed.

Amazon Freezes Holiday Peak Fees but Advances FBA Inbound Window; Blind Stocking Risks Surge

For the 2026 holiday peak, shipping fees will not increase, but the FBA inbound cutoff date is moved earlier. A $100 per-unit upfront fee plus a $0.32 peak surcharge will be added, and late inventory will directly lose Prime eligibility. For October events, the inbound deadline is September 16, the Deal deadline is September 8, and event details won't be released until September 16, forcing sellers to stock almost "blindly." It is advised to place orders based on conservative sales estimates plus a 15% safety buffer, prioritize shipments to AWD satellite warehouses for flexibility, and monitor backend notifications closely to adjust in real time.

US & Canada Sites Initiate TIC Verification for Lithium Batteries/Appliances; Unverified Products Immediately Delisted

US and Canada sites are mandating TIC third-party verification for categories such as lithium batteries and home appliances. Links without compliance proof will be removed. Affected sellers should immediately contact TIC agencies for expedited testing, upload certificates in Seller Central simultaneously. If testing timelines are long, consider temporarily pausing FBM or switching to FBM to avoid stockouts.

📌 Worth Noting

Platform News

• •Shopee Mandates Real-name Match for Withdrawal Accounts — Mismatches will freeze funds; quickly check your backend (Cifnews)
• •TikTok Launches Search Ads for the First Time — Some sellers already see 6x conversion lifts; test early at low cost (Cifnews)
• •Wildberries Warehouse Incident — Logistics disrupted for tens of thousands of sellers; verify order status and claim compensation (AMZ123)
• •Amazon Removes Product Rating Display — Conversion rates may fluctuate; use A+ Content and videos to build trust (Cifnews)
• •Amazon Forces Sellers to Choose — Multi-account operators receive warning letters; urgently check association risks (Cifnews)
• •TikTok Shop Southeast Asia Alliance Rules Updated — After regaining eligibility, affiliate commissions auto-reapply, saving setup time (TT123)
• •Blibli Mandates Seller NIB Verification — Indonesia certification rate below 10%; quickly obtain to avoid delisting (AMZ123)

Compliance & Regulations

• •EU July Tariff New Policy — Multiple logistics providers warn of cost increases; review HS codes and tax reform details (Cifnews)
• •China-US Discuss Mutual $30 Billion Tariff Reduction — In progress; optimize supply chains in advance to prepare for tariff cuts (AMZ123)
• •TikTok EU/UK Site Product Compliance New Rules — CE/UKCA etc. phased in; start testing as soon as possible (TT123)
• •Shopee Taiwan Bans Toxic Chemicals — Immediately remove related products to avoid penalties (AMZ123)
• •South Korea PIPC Fines TikTok 10.3 Billion Won — Ensure data compliance in Korea; do not illegally collect user info (TT123)

Logistics & Warehousing

• •Shopee Thailand Holiday Excluded from DTS — July 28-29 shipment deadline extended to 30th; re-plan shipping schedules (AMZ123)
• •Etsy Integrates New UK Royal Mail Service — EU orders pre-pay duties, reducing seizure risks (AMZ123)
• •Amazon ShipTrack Expands to Mexico and India — Enhanced tracking convenience; ERP quick integration (AMZ123)

Market Trends

• •TikTok US Beauty Reaches $3.2 Billion — Male grooming up 224%; tap this blue ocean niche (TT123)
• •TikTok Parent-Child Conversation Cards Sell 1.55 Million Units Monthly — Pure image-text content without live hosts goes viral; replicable low-cost content model (TT123)
• •Temu Halloween Keyword Popularity Rising — Complete stocking by end of July to seize peak-season traffic (AMZ123)
• •Vietnam E-commerce Scale Reaches $11.08 Billion — Beauty leads; consider testing local accounts cautiously (TT123)

Marketing & Promotions

• •Amazon DSP Adds Placement Segmentation — Available in 6 countries including US/UK; precise targeting to boost conversions (PPC.land)
• •Christmas Holiday MFA Invalid Traffic Up 5% — Audit ad budgets to avoid bot consumption (PPC.land)
• •Google Ads Appeals Rejected After 6 Months — Swiftly clean up historical violations; don't leave hidden bombs (PPC.land)

💡 Today's Insight

Today's biggest signals are "tight compliance, short windows, rising costs." Platforms are forcing operational refinement by shortening cancellation windows, mandating certifications, and advancing inbound cutoff dates, while overlapping tariffs directly squeeze profits. We recommend completing three tasks within the next two days: ① Check compliance status across all categories on TikTok's three-country sites, TEMU, and US/CA sites, and expedite any missing documents; ② Recalculate the comprehensive tax rates for all SKU sold in the US and EU, and decisively raise prices or delist loss-making products; ③ Assign one team member to focus solely on TikTok search ads, test with a small budget, and ride the early traffic bonus. Speed will determine whether this wave is elimination or an opportunity to level up.

Generated by AltoSea Intelligence | Covering 9 cross-border sources

👉 Full report: https://aitosea.ai/daily-reports/2026-07-28