Cross-border Daily Briefing 2026-07-29

📋 Cross-border Seller Daily Briefing | 2026-07-29

⏰ 30-Second Overview

• •The US indefinitely suspends duty-free treatment for non-postal small packages effective today; all goods must go through formal customs clearance, significantly raising costs for small parcel direct shipping sellers.
• •US tariffs on Chinese goods soar to 104%; many sellers face the dilemma of raising prices or losing money, requiring immediate profit recalculation and pricing adjustments.
• •Temu mandates that all products provide UK Responsible Person / EC Responsible Person information; non-compliant products will be directly removed, sellers must immediately confirm and prepare authorization documents.
• •Wildberries new rule: returned items received by institutions that have not completed two-way registration will be automatically destroyed, posing a very high risk of cargo loss; check your backend immediately.
• •Amazon permanently discontinues the old variation upload function at the end of August; sellers are advised to complete new process learning within this week to avoid product creation interruptions.

🔴 Key Focus

US Indefinitely Suspends De Minimis for Non‑Postal Small Packages

Effective today, all packages worth under $800 imported through non‑international postal networks will no longer be eligible for de minimis exemption; formal entry is mandatory, and duties may apply. This hugely impacts Temu, SHEIN, and independent site sellers relying on small parcel direct shipping, as costs will rise significantly. It is recommended to immediately switch shipments to postal channels or evaluate overseas warehouse stocking models to avoid customs delays and cost inversion.

Tariffs Surge 104%, Yet Competitors Are Still Cutting Prices!

The comprehensive tariff rate on Chinese goods imported into the US has spiked to 104%. Meanwhile, some competitors have already taken the lead in lowering prices to capture market share, squeezing sellers’ profit margins to the extreme. You must immediately calculate the latest landed cost for every product, adjust pricing and discount strategies, and consider product line optimization or shifting to high‑value‑added categories. Supply chain restructuring and differentiated pricing are currently the most pragmatic self‑rescue paths.

Temu Enforces UK/EC Responsible Person, Missing Documents Leads to Direct Delisting

The Temu platform has fully launched compliance checks for UK Responsible Person and EC Responsible Person. All products sold in the EU and UK must submit appointed authorized representative information. Non‑compliant products will be suspended after review, and the store may face restrictions. Sellers should immediately contact compliance service providers to handle authorizations and enter the Responsible Person information into the backend to avoid sudden business interruptions.

Wildberries Will Automatically Destroy Returns if Receiving Institution Has Not Completed Two‑Way Registration

Wildberries latest notice: if sellers fail to complete the two‑way registration for the return receiving institution in time, returned goods received by the platform will be directly destroyed without compensation. The entire loss falls on the seller. From today, be sure to log into the seller backend, check whether the “Return Receiving” module has been submitted and verified, and ensure all departure warehouse addresses have valid two‑way registration.

Amazon Variation Upload Feature Permanently Discontinued by End of August

Amazon will permanently shut down the old variation upload tool with no transition period. Sellers who do not migrate to the new process in time will be unable to create or modify variation listings, directly affecting new product launches and inventory management. It is recommended to enter Seller Central within this week, use the new “Manage All Inventory” or bulk spreadsheet tool to perform a variation upload test, and ensure your team is familiar with the new operations.

Large Numbers of Sellers Receive Phishing Emails from Fake Law Firms, Account Security at Risk

Recently, phishing emails impersonating law firms have been sent on a large scale to seller inboxes, inducing clicks on links or providing login information. Some seller accounts have already been stolen. Please immediately check all recent law‑firm‑related emails, do not click any links or download attachments, and verify directly through official channels. Enable two‑step verification for all users and set dual‑authorization confirmation for critical modules such as payment accounts.

TikTok Shop Malaysia, Thailand, Vietnam Shorten Cross‑border Order Cancellation Window to 1 Day

For cross‑border orders on these three sites, sellers must complete processing within 24 hours after order generation; the system will automatically cancel and count toward store performance if the deadline is exceeded. This imposes extremely high requirements on stocking and response speed. It is recommended to immediately connect with overseas warehouses for local inventory stocking, automate the order processing flow, and if necessary, adjust shipping templates to only list SKUs that can be shipped within 24 hours.

📌 Worth Noting

Platform Updates

• •TikTok US Tests Paid Membership “Shop Plus” — Benefits like free shipping will change platform commission and traffic distribution logic; watch its impact on small and medium sellers’ profits (TT123)
• •Amazon Freezes Holiday Fees for 2026, but Inbound Cutoff Date Moved Earlier — $0.32 peak surcharge per unit; late‑arriving inventory will lose Prime eligibility; need to stock early and calculate costs (PPC.land)
• •Shopee Thailand Excludes Holidays from DTS, Shipping Postponed to July 30 — Adjust handling pace in time to avoid late shipment penalties (AMZ123)
• •Meta Launches Standalone Seller App “Seller” — Manage FB and IG shops, initially on US iOS; watch for future expansion plans (AMZ123)
• •TikTok Shop Southeast Asia Adjusts Affiliate Rules — Commission plans automatically restored within 14 days after requalification; maintain compliance to keep creator partnerships (AMZ123)

Regulation

• •US Proposes Canceling Duty‑Free for Certain Low‑Value Goods and Requiring 10‑Digit HTSUS Classification — Risk of future tariffs on small parcels increases; pre‑classify products with HS codes now (Federal Register)
• •US Customs Plans New Low‑Value Cargo Entry Process with Increased Data Requirements — Additional declarations expected to add operational complexity; monitor CBP’s follow‑up announcements (Federal Register)
• •EU New Tariff Policy Effective July 1, Logistics Companies Issue Warnings — De minimis for goods under €150 may be removed; recommend compliant declaration and price adjustments in advance (Hugo Cross‑border)
• •Blibli Completes Full Seller NIB Verification; Indonesia Compliance Rate Below 10% — Indonesian market compliance tightening, sellers without NIB risk delisting (TT123)

Logistics & Warehousing

• •Large Number of Chinese Sellers’ Goods Burned in Warehouse Fire, Heavy Losses — Check in‑transit and warehouse inventory, diversify storage and purchase cargo insurance (Maisiezhijia)
• •Amazon ShipTrack Expands to Mexico and India Sites — Multi‑country shipment tracking more convenient, can be used with SEND (AMZ123)
• •Etsy Integrates New Royal Mail Service, EU Orders Support Duties Prepaid — Simplifies customs clearance, reduces return risk (AMZ123)

Marketing & Promotion

• •TikTok Launches First Search Ads; Some Sellers See 6x Conversion Rate — Test low‑budget search result placements to capture new traffic sources (Hugo Cross‑border)
• •TikTok US Parent‑Child Conversation Cards Pure Image Post Sold Nearly 10,000 Orders a Month — Low‑cost image‑based commerce viable; suitable for small sellers to scale quickly (AMZ123)
• •TikTok US Men’s Grooming Grows 224%, Total Beauty Market $3.2 Billion — “Male Economy” beauty becomes a high‑growth product selection direction (TT123)

Market Trends

• •Vietnam First‑Half E‑commerce Reaches $11.08 Billion, Beauty Leads Growth — Southeast Asia market continues to expand; focus on livestreaming and localized product selection (AMZ123)
• •Russia Cross‑border E‑orders Up 28%, Average Price Down 17% — Volume up, price down; strict cost control and select less competitive sub‑categories (AMZ123)
• •“Saving Motivation” Track Emerges; Envelope Budgeting Tools Achieve Million‑Dollar GMV — Budget‑inspired derivative tools become new favorites; consider developing combo products around saving habits (TT123)

💡 Today’s Insight

Multiple news pieces today point to the same underlying shift: the era of duty‑free benefits for lightweight cross‑border parcels has officially ended. The indefinite US suspension of de minimis for non‑postal packages, the 104% tariff, the EU’s July new policy, and Temu’s compliance storm are all essentially driving up the costs and risks of the small‑parcel direct‑ship model. Sellers are advised to take two immediate steps: first, calculate the full‑channel costs of all products, decisively cut unprofitable SKUs, and shift main items to postal channels or overseas warehouse pre‑stocking; second, make compliance (Responsible Person, product certifications, HS codes) the first operational threshold, and start handling incomplete ones today. Over the next few months, those who can more quickly transform their supply chain from “fast” to “stable” will survive this major screening.

Generated by AltoSea Intelligence | Covering 10 Overseas News Sources

👉 Full Daily Report: https://aitosea.ai/daily-reports/2026-07-29