Cross-border Daily Briefing 2026-07-30

📋 Cross-border Seller Daily | 2026-07-30

⏰ 30-Second Overview

• •The US indefinitely suspends the $800 duty-free exemption for non-postal channels; direct mail small parcel costs surge, immediately evaluate switching to postal or overseas warehouses.
• •TikTok Shop changes its delay rate calculation, with logistics timeliness directly linked to store weight; immediately check the shipping process.
• •Shopee mandates that store real-name information matches the withdrawal account, or payments will be halted; verify backend information today.
• •Amazon's new deduction rules take effect on August 1, with major changes to ad purchasing; failure to adjust will directly impact cash flow and ad delivery.
• •Many Amazon sellers have received phishing emails from fake law firms, with several already scammed; immediately inform the team not to click links.

🔴 Key Focus

US Indefinitely Suspends $800 Duty-Free Exemption for Non-Postal Channels

US Customs has indefinitely suspended the $800 duty-free exemption for non-international postal networks, effective immediately. All low-value goods must undergo formal or informal customs clearance. Direct mail small parcel sellers will face significantly higher shipping and customs clearance costs, and profit margins for accounts relying on non-postal logistics (such as commercial express) will shrink sharply. Sellers must immediately review their current logistics channels, prioritize switching to postal parcels or quickly start stocking US overseas warehouses, while calculating tariff impacts and adjusting pricing.

⏰ Now in effect

TikTok Shop Overhauls Delay Rate Calculation Method

TikTok Shop has completely revised the calculation logic for late fulfillment rates, with stricter timeliness standards that will directly affect store weight and traffic distribution. Whether self-ship or platform logistics, any link exceeding the time limit will be included in the assessment. Sellers must immediately audit the entire logistics chain, increase inventory flexibility, and ensure shipping timelines meet standards even at higher storage costs, or accounts face traffic reduction or even penalties.

⏰ Effective immediately

Shopee Enforces Store Real-Name Matching Withdrawal Account

Shopee requires that store real-name authentication information matches the withdrawal bank account, otherwise it will suspend payments. This means many sellers using third-party collection or with historical inconsistencies face the risk of payment interruption. Please log in to the backend immediately to verify that the withdrawal account matches the entity information; if inconsistent, file an appeal or make changes promptly to avoid funds being stuck on the platform.

⏰ Execute immediately

Many Amazon Sellers Receive Phishing Emails Posing as Law Firm Letters

Recently, many sellers have received phishing emails disguised as infringement claim letters from law firms, tricking them into clicking links or downloading attachments; several have had their credentials leaked, leading to account asset theft. It is recommended to notify all operations, finance, and after-sales teams today: any external emails involving infringement, complaints, or claims must be double-verified through Amazon's official Message Center, and never directly click links in emails or provide passwords and payment information.

⏰ Risk ongoing

Amazon Warns Sellers "One or the Other," Bans Lower Prices on Other Platforms

Amazon has sent warning letters to some sellers, explicitly requiring that the same product must not be priced lower on external platforms like Temu than on Amazon's own site; violations will face traffic downgrades or account suspension. If you are selling on multiple channels, you must check all channel pricing today to avoid the same SKU appearing at lower prices on Temu, SHEIN, etc. Multi-platform strategies must be avoided through differentiated product selection or bundled sales.

⏰ In progress

📌 Worth Noting

Platform Updates

• •Amazon Brand+ Cancels Single-STV Purchases, Launches 10 AI Features — From July 22, ad purchasing methods change; sellers using STV must switch top-up methods immediately to avoid ad interruption (PPC.land)
• •Amazon's New Deduction Rules Take Effect on August 1 — New automatic deduction rules are added, account balances will be directly debited; reserve funds accordingly (卖家之家)
• •Ozon Logistics Insurance Rate Increases 3.3x — Costs surge, recalculate profits and switch logistics solutions if necessary (PPC.land)
• •Wildberries Unregistered Return Agencies Will Auto-Destroy Goods — Must complete two-way registration on the platform, or bear the loss (Full-Time FBA)

Compliance & Regulations

• •TEMU Mandatory EU and UK Authorized Representative for All Products — Products without one will be immediately removed, appoint an authorized representative immediately (雨果跨境)
• •EU Tariff New Policy Takes Effect July 1 — Goods under 150 euros no longer duty-free, all goods must be declared and taxed, update pricing (雨果跨境-TikTok)
• •US Plans to Revoke Low-Value Exemption for Sanctioned Goods — Goods subject to additional tariffs must provide 10-digit HTS codes, review product lists in advance (Federal Register)
• •613 Stores Sued Over Image Copyright — Immediately check image licenses for main images, A+ content, and store pages (卖家之家)

Market Trends

• •TikTok Shop Japan's First-Year User Scale Grows 30x, Livestream Contributes 60% of GMV — Japan's livestream e-commerce booms; those with supply chains can test the waters (TT123)
• •Brazil H1 E-commerce Sales Up 16.9%, TikTok Shop Brazil Daily GMV Grows 102x — Latin American market holds great potential, but logistics and tariffs need attention (AMZ123)
• •Vietnam E-commerce Online Average Prices Continue to Rise — Pricing strategies must be more precise to avoid price wars (TT123)

💡 Today's Insight

Today's information is highly concentrated on two main lines: "rising costs" and "tightening compliance." The US small parcel duty-free channel is nearly closed, the EU has fully implemented taxation, and platforms themselves are strengthening real-name and timeliness controls. This means the era of arbitrage through direct mail of light and small items is over. Sellers are advised to do two things immediately: first, take stock of the true landed costs of all low-value SKUs and shift logistics models from commercial express to postal or overseas warehouses; second, in response to Amazon's "one or the other" signal, redesign the omni-channel pricing strategy, so multi-platform distribution must achieve asymmetric product selection or differentiated pricing, and cannot play the market with the same product lineup.

Generated by AltoSea Intelligence | Covering 10 Overseas Sources

👉 Full Daily Report: https://aitosea.ai/daily-reports/2026-07-30