Cross-border Daily Briefing 2026-07-31

📋 Cross-border Seller Daily | 2026-07-31

⏰ 30-Second Overview

• •US immediately cancels tax exemption for non-postal small parcels; all commercial express imports require formal customs declaration, costs surge
• •Amazon will enforce real-time deductions from account balances from August 1; cash flow management must be adjusted in advance
• •Temu closes domestic warehouses in Guangdong, shifts to self-operated warehouses in Germany and Poland; inventory strategy needs immediate re-planning during the transition
• •Wildberries’ seven warehouses attacked; order fulfillment in the Russian market faces delay risks
• •EU’s removal of duty-free for items under €150 has been in effect for a month; logistics costs continue to ferment, customs delays are frequent

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🔴 Key Focus

US Customs Immediately and Indefinitely Stops De Minimis for Non-Postal Small Parcels

Goods under $800 entering via non-international postal networks (e.g., DHL, FedEx, UPS) no longer benefit from tax exemption and must undergo formal or informal customs declaration. This means costs for small parcel direct shipping via commercial express will rise significantly, and clearance times will lengthen. It is recommended to immediately switch to postal networks (e.g., EMS, ePacket) or accelerate stocking overseas warehouses to maintain normal fulfillment.

Amazon’s Mandatory Deduction Rule Takes Effect August 1

Starting tomorrow, Amazon will deduct advertising fees, storage fees, and other charges from seller account balances in real time, with no billing delay. This change may instantly strain working capital for some sellers, especially those relying on ads to drive traffic. Be sure to check account balances today and reserve sufficient funds to avoid ad suspension or store restrictions due to insufficient balance.

Temu Closes Guangdong Domestic Consolidation Warehouses, Fully Shifts to Self-Operated Warehouses in Germany and Poland

Temu is shutting down its domestic consolidation warehouses in South China, compressing the direct shipment replenishment model, and instead requiring sellers to ship goods to its self-operated warehouses in Germany and Poland. Inventory cycles and logistics costs will be restructured during the switch. Contact Temu customer service immediately to verify new warehouse receiving standards and timelines, and recalculate freight costs for overseas warehouse first-mile shipping to prevent stockouts.

Amazon’s October Promotion FBA Inbound Cutoff is September 16; Promotion Dates Unannounced Yet Cutoff Enforced

Although Amazon has not announced the specific start and end dates for the October promotion, it mandates that all items complete FBA inbound by September 16. This forces sellers to prepare inventory without clear sales expectations. It is recommended to immediately forecast sales using historical data, ship early to avoid peak warehouse congestion in early September, and reserve flexible inventory for possible major sales.

Amazon’s Deduction Rule and 10 AI Features Launch Simultaneously; Brand+ Cancels Single STV Purchases

Amazon’s advertising platform today cancels the single STV purchase method for Brand+, releases 10 AI-driven auto-optimization features, and opens audio ads in 16 regions including the UK. The flexibility of ad strategies decreases, but AI-driven efficiency may improve. Sellers should immediately test AI-powered bidding and targeting features, and swiftly convert affected Brand+ campaigns to other purchase modes to prevent budget interruptions.

EU’s July 1 New Tariff Rules Continue to Impact; Logistics Costs Rise and Customs Delays Occur

Although the new policy has been in effect for a month, the removal of the duty-free exemption for items under €150 continues to amplify, with customs delays and additional fees becoming the norm. Many logistics providers report sample surcharge increases of over 15%. In the short term, sellers must comprehensively calculate landed costs per SKU, consider raising prices for low-ticket items or switching to overseas warehouse delivery to prevent profits from being eroded.

Wildberries’ Seven Warehouses Attacked; Russian Order Timelines Significantly Delayed

Within the past 24 hours, multiple Wildberries warehouses in Russia were attacked by drones, making it difficult to resume normal operations in the short term. A large number of orders are expected to be delayed, and inventory safety is threatened. If you have stock with Wildberries, immediately check the status of affected shipments, communicate potential delays with customers, and if necessary, divert some orders to alternative channels like Ozon.

Egypt UCR and Kenya ACD Licenses Mandatory from August 3

Maersk has confirmed that from August 3, goods exported to Egypt must provide a UCR number, and Kenya requires an ACD license; any missing documentation will result in container rejection. Sellers on these two routes must complete license applications this week and supplement the corresponding numbers into the shipping company’s booking system to avoid cargo being held at port or returned.

TEMU Mandates All Products Submit EU and UK Authorized Representative Information

TEMU requires all goods sold in the EU and UK to provide authorized representative information for EU and UK compliance; non-submission will lead to delisting. Time is tight; immediately contact compliance service providers to obtain authorized representatives and complete the upload in TEMU’s backend to ensure full compliance before the deadline and avoid sales disruptions.

Ozon Logistics Insurance Rate Increases 3.3 Times

Effective immediately, Ozon’s logistics insurance costs have risen sharply, increasing shipping costs and potentially causing losses for low-margin products. Immediately recalculate profit models per category based on the new rate, adjust prices for products with thin margins or consider dropping some SKUs, and evaluate the feasibility of third-party logistics cooperation.

Wildberries and Ozon Unify a 30-Day Settlement Cycle and Decouple Logistics Fees from Pricing

Both platforms extend the payment cycle to 30 days, while logistics fees are no longer tied to product pricing, increasing cash flow pressure but offering more pricing flexibility. It is recommended to redo cash flow forecasts, apply for financial credit in advance to cope with extended payment terms, and use the new pricing mechanism to conduct finer cost breakdowns and profit optimizations for bestsellers.

Amazon Sends Warning Letters to Some Sellers, Suspected Demand for Exclusivity

Social media and forums report that Amazon has sent warning emails to sellers who also sell on platforms like Temu and SHEIN, hinting at possible exclusive terms. If enforced, multi-platform sellers may be forced to adjust their business structures. Immediately check registered email inboxes; if similar notifications are received, consult professional legal advice and prepare contingency plans, such as adjusting brand ownership or splitting business entities.

Amazon Product Rating Display Disappears; Testing New Interface Affects Conversion

Some buyers’ accounts find that star ratings on product pages are no longer displayed, which may be an A/B test, causing immediate fluctuations in click-through and conversion rates. Closely monitor your listing’s rating display status; if missing, strengthen A+ content and videos, use visual trust to compensate for the absence of ratings, and increase review solicitation efforts to accumulate reviews.

Indonesia’s Investigation into the TikTok Shop and Tokopedia Merger Enters Final Stage

The conclusion of Indonesia’s antitrust investigation will determine the platform’s future operating qualifications and rules in Indonesia, likely imposing additional restrictions on cross-border goods. Sellers operating in the Indonesian market should simultaneously prepare compliance documents and simulate worst-case sales transfer plans, such as increasing investment in Shopee or independent site channels.

General Administration of Customs Issues Multiple Cross-border E-commerce Benefits, Simplifying Clearance and Lowering Tax Rates

The latest policy further simplifies customs clearance procedures for e-commerce exports and grants preferential tax rates for certain categories. Although implementation details are yet to be rolled out by local customs, it is advised to prepare in advance a list of products eligible for benefits and contact customs brokers to reserve fast-track resources, striving to be among the first to enjoy the advantages in August.

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📌 Worth Noting

Platform Dynamics

• •Ozon officially opens the Uzbekistan market to Chinese sellers — A new blue-ocean channel in Central Asia; assess entry and pay attention to logistics support (Hugo Cross-border)
• •SHEIN offers three entry modes: self-operation, managed operation, and semi-managed — Choose flexibly based on operational capabilities to lower barriers (Hugo Cross-border)
• •Amazon encourages sellers via email to expand into grocery categories — Hints at growth opportunities; monitor entry rules and competitive landscape (Full-Time FBA)
• •Shopee Brazil implements new affiliate commission invoicing rules on August 1 — Cooperate to provide compliant invoices to prevent payment failures (AMZ123)

Compliance

• •CBP modifies Section 321 low-value shipment test rules — Sellers using Entry Type 86 must follow updated compliance requirements to avoid violations (Federal Register)
• •US Department of Commerce initiates administrative reviews of several anti-dumping/countervailing duties — Related product tax rates may adjust; monitor review progress (Federal Register)
• •Philippines raids Manila e-commerce dens, seizes large quantities of counterfeits — IP enforcement tightens in Southeast Asia; must verify product sources (AMZ123)
• •Shopee advises Vietnam to relax core standards of the Data Security Law — If relaxed, data compliance pressures could ease; track legislation (AMZ123)

Logistics & Warehousing

• •Maersk reminds that document requirements for Egypt and Kenya exports will be strictly enforced — Already highlighted in key focus, again urged to complete documentation this week (Hugo Cross-border)
• •Russian cross-border orders grow 40% in first half, but logistics risks rise simultaneously — Market recovers but pay attention to payment and logistics stability (AMZ123)

Marketing & Promotion

• •TikTok releases Q3 marketing toolkit; AI advertising upgraded — Sellers can test new targeting and bidding features to improve ad efficiency (TT123)
• •Amazon DSP adds UK audio ads and Adsquare location data — UK sellers and localized targeting can leverage precise outreach (PPC.land)

Market Trends

• •TikTok Shop leaps to become the second-largest beauty retailer in the UK — Beauty category grows rapidly; consider increasing investment (TT123)
• •Indonesia’s maternal and baby e-commerce grows 36% in Q1, exceeding 20 trillion rupiah — Strong category demand; explore product selection opportunities under compliance (TT123)
• •Brazil’s e-commerce sales grow 16.9% year-over-year in the first half — Latin American market shows clear growth; consider testing with TikTok Brazil’s high growth (AMZ123)

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💡 Today’s Insight

Today’s information densely points to a turning point: the era of duty-free direct shipping is ending simultaneously in multiple countries, and platforms are accelerating the reshaping of sellers’ cash flow models through warehousing and settlement rules. The US cancellation of non-postal small parcel tax exemptions and the ongoing fermentation of the EU’s new tariffs mean that sellers who do not use overseas warehouses or postal channels will see their cost structures deteriorate immediately. Meanwhile, Amazon, Temu, and Wildberries are simultaneously adjusting deduction methods and warehouse networks, further squeezing sellers’ financial flexibility.

Clear actionable steps: First, immediately check all in-transit and planned shipment logistics channels and convert commercial express small parcels to postal routes or overseas warehouse stocking. Second, prepare a balance buffer of more than 10 days’ advertising spend for tomorrow’s new deduction rule. Third, start testing new channels like TikTok Shop to reduce single-platform dependency to safe levels. Don’t wait; there is no grace period for the rules in August.

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Generated by AltoSea | Covering 10 overseas news sources

👉 Full briefing: https://aitosea.ai/daily-reports/2026-07-31