Cross-border E-commerce Daily Briefing | August 7, 2026

📋 Cross-border Seller Daily Briefing | August 7, 2026

⏰ 30-Second Overview

• •The US Supreme Court cancels "Liberation Day" tariffs, but the de minimis exemption for non-postal shipments under $800 is indefinitely suspended, effective today, requiring formal customs declaration for self-shipped orders.
• •The EU abolished the €150 duty-free exemption in July, with all goods now subject to customs duties; logistics providers have issued customs clearance warnings.
• •Starting September, Amazon will shorten the return period for many categories to 14 days, directly impacting return processing and operational costs.
• •Three Wildberries warehouses in Russia were attacked, resulting in casualties and inventory damage; affected sellers must immediately verify the status of their goods.
• •TEMU mandates that all products comply with UK/EU authorized representative requirements; non-compliant products will be delisted.

🔴 Key Focus

Major Shift in US Tariff Policy: Supreme Court Scraps Tariffs, De Minimis Exemption Tightened Simultaneously

The US Supreme Court overturned the "Liberation Day" tariffs, with the government already refunding nearly $100 billion; however, on the same day, the de minimis exemption for goods under $800 shipped via non-postal channels was indefinitely suspended. Self-shipped orders and commercial express shipments must now undergo formal customs declaration. Additionally, the proposed removal of exemptions for goods subject to trade actions and the requirement to declare 10-digit HTSUS codes will immediately increase seller costs. It is recommended to switch to postal network shipping or prioritize overseas warehouses, and to recalculate new taxes and fees when adjusting pricing.

⏰ The de minimis suspension is now in effect; HTSUS declaration details are pending official announcement.

New EU Tariffs Take Effect, All Goods Taxed, Customs Clearance Under Pressure

Starting July 1, the EU abolished the duty-free exemption for goods under €150, making all packages subject to customs duties and VAT. Multiple logistics companies have warned of customs clearance delays and rising costs. Cross-border sellers must immediately register for IOSS or ensure their logistics providers offer tax remittance services, update product pricing to include taxes, and allow at least 3-5 extra days for customs clearance to avoid stockouts and fines.

⏰ Effective July 1, 2025 (already in effect)

Amazon Shortens Return Period to 14 Days for Multiple Categories

Starting September, Amazon will reduce the return period from 30 days to 14 days for several categories, directly impacting sellers' after-sales handling and return rate management. Sellers need to promptly update return policy pages and automated responses, analyze historical return data in advance, and optimize descriptions or quality for high-return ASINs to avoid increased claims.

Wildberries Warehouses Hit by Successive Attacks, Logistics Compensation Urgent

Overnight, three Wildberries warehouses in Russia were attacked: the St. Petersburg logistics center caught fire, the Chekhov warehouse saw 5 deaths and 10 injuries, affecting over 21 storage nodes. Sellers on the platform must log into their backends immediately to check affected inventory, take screenshots as evidence, contact customer service to clarify compensation plans, and activate backup shipping channels to prevent store disruptions.

TEMU Fully Enforces UK/EU Authorized Representative Requirements

TEMU requires all products to have completed UK and EU authorized representative compliance. Any products without valid credentials submitted will be directly delisted. Sellers should immediately engage qualified UK and EU representative organizations, upload the required information on the platform, and ensure labels and documents meet the latest platform requirements to avoid sales interruptions.

📌 Worth Watching

Platform Updates

• •Shopee Enforces Real-Name Consistency — Withdrawal accounts must exactly match the store's registered identity, otherwise fund extraction will be affected (Hugo Cross-border)
• •TikTok Shop Delays Rate Calculation Rules Overhauled — Logistics fulfillment timeliness weight increased; shipping processes need review (Hugo Cross-border)
• •TikTok Shop US Releases 2026 Fall/Winter 3C Electronics Plans — Plan product selection and stocking accordingly in advance (AMZ123)
• •Temu Joins European CB Commerce Organization — Signals more localized compliance actions; watch for rule changes (AMZ123)
• •Ozon Global Opens Uzbekistan to Chinese Sellers — Early benefits in new Central Asian market; consider small-scale testing (Hugo Cross-border)
• •Argos UK Third-Party Marketplace Launches — New traffic channel; nearly 80 sellers have already joined (AMZ123)

Compliance & Regulations

• •Vietnam E-commerce Law Requires Live-Stream Identity Verification — From 2027, platforms must electronically verify sellers and hosts; prepare materials in advance (TT123)
• •Russia Plans Tiered Taxation from 2027 — Long-term costs may rise; adjust Russia-bound pricing and logistics early (TT123)
• •Indonesia E-commerce Tax Postponed to November 1 — Complete tax registration and system integration during the buffer period (AMZ123)
• •EU AI Content Labeling Rules Take Effect — Starting August 2, AI-generated descriptions or images must be labeled; review content immediately (PPC.land)
• •0110 Customs Declaration: Foreign Consignee Cannot Be FBA Warehouse Name — Must use real overseas buyer information when declaring (AMZ123)

Logistics & Warehousing

• •Cainiao London Gateway Warehouse 'Customs-Warehouse Integration' Launched — UK-bound customs clearance and delivery times improved; AliExpress sellers can switch over (AMZ123)
• •Extreme Heatwaves Continue in Europe — Warehousing and last-mile delivery may face delays; notify customers in advance and allow buffers (AMZ123)
• •Wildberries Backup Warehouse in Belarus Completed — Enhanced fulfillment stability in Eastern Europe; maintain current shipping plans (AMZ123)

Marketing & Promotion

• •TikTok Search Ads Officially Launched — Some sellers report 6x conversion rate increases; test relevant category keywords (Hugo Cross-border)
• •Disney IP Assets Licensed to TikTok Creators — Collaborate on content to amplify exposure; note licensing scope (AMZ123)
• •Google Ads Broad Match to Be Forced Upgraded to AI Max in September — Independent site sellers should quickly familiarize with new bidding logic (TT123)
• •Amazon Sponsored Products Automatically Integrate Creator Content — Effect August 10; closely monitor ACoS changes (PPC.land)

💡 Today's Insight

The flip-flopping of US tariff policies—with postal de minimis channels and strict formal entry checks coexisting—effectively pushes sellers toward localized inventory and compliant declarations. It is advised to immediately set up a dual path of 'overseas warehouse bulk goods + postal small packets' to avoid single-channel bottlenecks. With compliance requirements moving from 'advice' to 'mandatory,' sellers should buckle down for half a month to fill critical gaps like EU authorized representatives, TEMU UK/EU reps, and Indonesian tax registration, turning compliance from a cost item into a competitive moat.

Generated by AltoSea Intelligence | Covering 9 overseas sources

👉 Full briefing: https://aitosea.ai/daily-reports/2026-08-07