Cross-border Daily Briefing 2026-08-08

📋 Cross-border Seller Daily | 2026-08-08

⏰ 30-Second Overview

• •Amazon SP ads will be automatically expanded to creator placements from August 10; existing budgets may be drained quickly—check ad settings immediately
• •Many sellers have received identity verification emails; failure to respond promptly will lead to payment suspension or account ban—check your main email and performance notifications now
• •"Silver Fox" trojan phishing attack impersonating law firm emails; multiple sellers already infected—enable two-factor authentication immediately and do not click suspicious links
• •USD/CNY exchange rate falls below 6.75, combined with tariff uncertainty; it is advised to urgently shorten payment cycles, lock in exchange rates, or adjust prices
• •TikTok Shop US launches New Seller Acceleration Program with total resources of $1 billion, maximum support of 1 million RMB per store

🔴 Key Focus

Amazon SP Ads to Be Automatically Added to Creator Placements from August 10

Existing Sponsored Products campaigns will be automatically added to emerging creator content placements at current bids without seller consent. This means budgets could be consumed quickly and ACoS hard to control. ⏰ Effective automatically on August 10.

Amazon Identity Verification + Silver Fox Trojan: Dual Account Risks

On one hand, official batch identity verification emails are being sent; failure to complete will suspend selling privileges and deduct money. On the other hand, new phishing emails impersonating law firms embed trojans to steal passwords. With both threats erupting simultaneously, sellers need to log into Seller Central to check performance notifications, disable suspicious links, enable two-step verification, and change passwords.

USD Drops Below 6.75 Causing Exchange Loss; US Routes Profit Under Pressure

The continuous appreciation of the RMB combined with new customs clearance rules and recurring tariffs is shrinking sellers' returns. It is recommended to immediately process forward exchange rate lock with banks, shorten withdrawal cycles, and slightly increase prices for urgent categories to hedge risks.

TikTok Shop US New Cross-border Seller Acceleration Program

A total investment of $1 billion in resources offering traffic support, shipping fee waivers, and other assistance for new US cross-border sellers, with a maximum support equivalent to 1 million RMB per store. Sellers in the cold start phase should submit applications early to seize the window of opportunity.

📌 Worth Noting

Platform Dynamics

• •Shopee Mandates Real-Name Matching with Withdrawals; TikTok Delay Rate Rules Changed — Immediately verify account information and adjust shipping processes (Cifnews)
• •TikTok Shop Half-Year GMV Reaches $50.3 Billion, US Region Surpasses Indonesia for the First Time — US growth potential is huge; consider increasing investment in content e-commerce (PPC.land, etc.)
• •Amazon AI Seller Assistant Launches Buy Box Diagnostic — Quickly identify reasons for lost Buy Box and optimize (Seller Home)
• •Argos Third-Party Marketplace Launches in the UK — New UK traffic channel, with about 80 sellers initially onboarded (AMZ123)

Compliance

• •EU July Customs New Deal: No More Duty-Free for Items Under €150 — All goods must be taxed; recalculate costs and revise logistics plans (Cifnews)
• •US Suspends De Minimis for Non-Postal Channels Indefinitely — Commercial courier small packages must undergo formal customs entry; switch logistics methods immediately (Federal Register)
• •Indonesia E-commerce Tax Postponed to November 1, 0.5% Withholding Tax Delayed — Additional preparation window granted, but tax rate unchanged; complete pricing adjustments (AMZ123)
• •Supreme Court Overturns "Liberation Day" Tariffs; Government Has Issued Refunds — Some sellers can apply for refund of overpaid tariffs; monitor refund process (AMZ123)

Logistics & Warehousing

• •Amazon MCF 12-Month Shipping Fee Discount for TikTok US Orders — Delivery fees reduced by up to 35%; high-shipping-cost categories can switch fulfillment immediately (Seller Home)
• •Port Drop-Off Fees Surge 10x, Combined with European Heat Waves — Allow extra time and budget for inventory preparation; ship to European warehouses early (Seller Home, AMZ123)
• •Wildberries Russian Sellers Owed Over $350,000 — Relevant sellers should verify remittances and stop shipments if necessary (Full-Time FBA)

Marketing

• •TikTok Launches Search Ads, One Seller Sees 6x Conversion Growth — Test search ad placements to capture active search traffic in the US (Cifnews)
• •Google Ads Broad Match Mandatory Upgrade to AI Max from September 1 — If you don't want automatic upgrade, disable old features in advance (PPC.land)

💡 Today's Insight

Multiple platform compliance and account security risks are erupting simultaneously, while the dollar continues to weaken. The most important thing for sellers today is to "stabilize the fundamentals"—first protect accounts and funds, then consider growth. It is recommended to complete three tasks today: ① Log into all accounts to check official notifications and close suspicious emails; ② Process forward exchange rate lock or adjust prices to prevent expanding exchange losses; ③ For US-bound small packages using commercial couriers, immediately switch to postal or formal customs entry channels to avoid goods being detained. In an uncertain environment, survival is more important than speed.

Generated by AltoSea AI | Coverage: 8 overseas sources

👉 Full report: https://aitosea.ai/daily-reports/2026-08-08