Cross-border Daily Briefing 2026-08-13

📋 Cross-border Seller Daily | 2026-08-13

⏰ 30-Second Overview

• •Amazon has sent warning letters to some sellers, forcing them to choose between Amazon and other platforms such as Temu; multi-platform operation risks have surged.
• •Typhoons have hit the Philippines and East China in succession, putting logistics and stock preparation for the 9.9 sale under pressure; you need to immediately check inventory and shipping plans.
• •TikTok has officially opened search ads, and some sellers' conversion rates have surged 6x, an early traffic dividend window.
• •Amazon has introduced new AI rules, with penalties for non-compliance; you need to immediately verify operational compliance.
• •Over 16% of Wildberries warehouses are scrapped and logistics fees for March–June will be recalculated; affected sellers need urgent reconciliation to prevent losses.

🔴 Key Focus

Amazon forcing sellers to pick a side? Warning letters demand an exclusive choice!

Amazon has sent warning letters to some sellers, requiring them to make an exclusive choice between Amazon and other e-commerce platforms (such as Temu), or they may face account restrictions. This means multi-platform sellers need to reassess their channel strategy, and being forced to pick a side may disrupt peak-season planning. It is recommended to immediately check whether you have received similar notices, sort out revenue share by platform, and reserve backup accounts or entities to diversify risk.

Typhoons impact Philippine and East China ports, 9.9 sale logistics under pressure

Typhoons have hit the Philippines and East China ports in succession, causing logistics delays and directly affecting stock preparation and fulfillment for the Southeast Asia 9.9 sale. If your shipments transit through East China or the Philippines, the risk of stockouts during the peak season rises significantly. It is recommended to immediately confirm in-transit delivery times with freight forwarders, assess the feasibility of stocking earlier or switching to overseas warehouses, and adjust promotional ad budgets accordingly to avoid wasted spend from stockouts.

⏰ Impact window: mid-to-late August – 9.9 sale period

TikTok launches search ads for the first time; some sellers see conversion rates jump 6x

TikTok has officially launched search ads, allowing sellers to place product ads in user search results; some test sellers have seen conversion rates increase 6x. This is an important incremental traffic entry for TikTok e-commerce after in-feed ads, with currently low competition and clear cost advantages. Sellers with TikTok Shop stores are advised to learn the ad platform this week and run small-budget tests, prioritizing best-selling products that already have orders to capture search intent.

Amazon's new AI rules are here! Non-compliance will face penalties

Amazon has introduced new AI-related rules covering areas such as listing generation and use of operational tools, with penalties for non-compliance. In testing, some automated operational tools have already been flagged. It is recommended to immediately check the policy update page in Seller Central, focus on whether AI-generated listings, customer service scripts, and data tools have crossed the line, suspend use of gray-area tools, and avoid account health damage.

Over 16% of WB warehouses completely scrapped; seller alliance petitions for lower commissions

More than 16% of Wildberries warehouses have been completely scrapped, severely affecting many sellers' inventory and fulfillment; a seller alliance has launched a petition to lower commissions. This means affected sellers may face multiple blows: inventory damage, inability to ship orders, and tied-up funds. It is recommended to immediately check whether your WB inventory is in the affected warehouses, start a cargo damage claim process with platform customer service, and monitor commission policy changes to reduce reliance on that warehouse cluster.

Wildberries to recalculate March–June logistics fees on August 12

Wildberries announced that it will recalculate logistics fees for March–June on August 12, which may involve additional deductions or adjustments. If your historical billing base is large, the risk of miscalculation cannot be ignored. It is recommended to immediately export March–June logistics fee details, review key fields against contracted rates, reserve funds for potential deductions, and submit appeals promptly if anomalies are found.

⏰ Recalculation effective: August 12, 2026 (already started)

📌 Worth Noting

Platform News

• •Amazon increases investment in North China, incubating 50 hundred-million-yuan sellers in two years — Sellers in North China industrial belts can pay attention to resource matching and support registration (Seller Home)
• •Shopee Vietnam upgrades Shop+ display service on August 13 — Store decoration and display logic may change; familiarize yourself with the new backend in advance (AMZ123)
• •TikTok Shop UK sellers exceed 300,000 — Live commerce overseas expansion accelerates; the UK market entry window opens (Hugo Cross-border-TikTok)

Marketing & Promotion

• •TikTok US artificial flowers sell 15,800 orders per month — Decoration category keeps seeing explosive orders; study its influencer matrix and content templates (AMZ123)
• •Walmart, Instacart, and Shopify integrate ChatGPT — AI shopping entry points rewrite traffic allocation; optimize product information for AI recommendations (AMZ123)

Compliance & Regulations

• •TEMU mandates UK and EU Authorized Representatives for all products — European compliance costs rise; products without authorized representatives face removal (Hugo Cross-border)
• •South Korea strengthens e-commerce safety regulation, intercepting 12,000 problematic products annually — Korea site sellers need to verify KC certification and safety standard compliance (Seller Home)
• •Thai customs seizes goods for tax evasion and infringement — Southeast Asia cross-border declaration and IP risks tighten simultaneously (AMZ123)

Market Trends

• •Brazil's H1 e-commerce GMV reaches R$125 billion, up 24.37% YoY — One of the fastest-growing Latin American markets; assess entry feasibility (AMZ123)
• •Russia's H1 e-commerce transaction value reaches ₽7.2 trillion, up 18.7% YoY — Russian market recovers; home and furniture become the top category (AMZ123)
• •JD Logistics launches Vietnam–US cross-border parcel line — Southeast Asia to US route gains another logistics option; compare transit times and prices (AMZ123)
• •Russia plans to revise platform economy law effective October — Aligns with Eurasian Economic Union e-commerce rules; Russia sellers need to watch compliance changes (AMZ123)

💡 Today's Insight

Today's information reveals two key signals: First, Amazon's 'either-or' choice combined with new AI rules shows that the platform is shifting from 'traffic growth' to 'rule tightening,' and multi-platform sellers' strategic flexibility is being compressed; it is recommended to complete a compliant architecture of 'entity isolation + account matrix' as soon as possible. Second, changes such as TikTok search ads and ChatGPT integration into retail platforms show that 'AI-driven intent traffic' is taking shape; whoever first completes structured and AI-friendly product information will capture the next wave of low-cost traffic. The most important thing to do today: recheck the compliance status of your main platforms and all in-transit logistics data—before peak season, staying alive matters more than growth.

Generated by AltoSea AI | Covering 9 cross-border sources

👉 Full report: https://aitosea.ai/daily-reports/2026-08-13