Cross-border Daily Briefing 2026-08-15

📋 Cross-border Seller Daily | 2026-08-15

🔴 Key Focus

Google Ads to Remove Language Targeting in September

Google Ads originally planned to remove language targeting, now postponed to September, and Performance Max campaigns are also included in the removal. Sellers need to reassess ad account structure and adjust language targeting strategies in time to avoid traffic fluctuations and budget waste. It is recommended to check campaigns this week and prepare migration plans.

U.S. Indefinitely Suspends De Minimis for Non-Postal Channels

The U.S. CBP has indefinitely suspended the administrative exemption for goods under $800 shipped via non-international postal channels, and all such goods must be formally or informally entered. Sellers should expect increased clearance costs and longer transit times, and adjust logistics plans and pricing strategies as soon as possible to avoid compliance risks.

Amazon Multi-Channel Fulfillment Connects to TikTok Shop, Nine Apps Simplify Fulfillment

Amazon MCF connects to TikTok Shop through nine apps including Pipe17, enabling sellers to ship TikTok orders using FBA inventory. Sellers operating on both platforms are advised to immediately evaluate integration solutions to improve inventory utilization and fulfillment efficiency.

TEMU Sellers Must Know: The Big Impact of Mandatory UK and EU Authorized Representatives for All Products!!

TEMU requires all products to provide UK and EU Authorized Representative information, otherwise products may be delisted. Sellers should complete UK/EU AR registration and upload as soon as possible to avoid affecting sales. It is recommended to immediately check qualifications and contact service providers.

TikTok Shop Sellers Changing Company Entity Will Have Sales Suspended

TikTok Shop new rule: after a seller changes its business entity, sales are suspended until 24 hours after approval is passed. During this period funds are frozen, and brand badges, category permissions, and bank links are all reset. Sellers are advised to avoid changing entity casually; if it is necessary, plan ahead.

TikTok Shop Southeast Asia Removes Violation Score Rating Mechanism

TikTok Shop Southeast Asia has removed the violation score rating mechanism, and the store rating system is changing. Sellers need to adjust operational strategies to adapt to the new rules, and it is recommended to immediately understand the new rating standards and optimize compliance.

U.S.: China Is Evading Tariffs Through 40 Countries

The U.S. claims China is evading tariffs through 40 countries, which may trigger stricter rules of origin reviews and tariff enforcement. Sellers need to pay attention to supply chain compliance risks and should review certificates of origin and logistics paths.

📌 Worth Noting

• •AliExpress Overseas Managed Model Adds 20,000 Sellers in Half a Year, Selection Logic Shifts to Local Warehouse Hit Rate — AliExpress overseas managed model has added 20,000 sellers in half a year, and the platform's selection logic has shifted from fully managed to emphasize local warehouse hit rate. Sellers should pay attention to local stocking to match traffic allocation and avoid missing exposure due to stockouts. (AMZ123)
• •Amazon 2024 Spring Hot Essentials Trends — The report shows that sales of spring travel and beach vacation-related products are rising, with popular destinations like Orlando and Miami driving demand. Sellers can refer to this trend to adjust product selection and inventory, and capture seasonal sales opportunities. (Jungle Scout)
• •Amazon Cold and Flu Season Trends and Best-Selling Products — With increased health awareness and the impact of the pandemic, demand for products that prevent and treat colds and flu is rising, and natural and organic products are especially popular. Sellers may consider expanding related categories and pay attention to changes in consumer preferences. (Jungle Scout)
• •TikTok Shop UK Sellers Exceed 300,000: How Far Has Live Commerce Gone Overseas? — TikTok Shop UK seller numbers have exceeded 300,000, and live commerce is developing rapidly in the UK. Sellers can pay attention to UK live commerce opportunities and evaluate whether to enter. (Cifnews-TikTok)
• •SHEIN's Three Entry Modes Explained: How Should Sellers Choose? — SHEIN introduces three entry modes covering different cooperation methods. Sellers interested in joining SHEIN need to understand the characteristics of each mode and choose a solution suitable for their supply chain and operational capabilities. (Cifnews)
• •TikTok Shop Japan Launches SME Support Program — TikTok Shop Japan has launched an SME support program providing resource support. Sellers interested in expanding into the Japanese market can pay attention to specific support policies to reduce initial operating costs. (TT123)
• •TikTok Shop Brazil Station Surpasses $300 Million in Monthly GMV 13 Months After Launch — TikTok Shop Brazil station has surpassed $300 million in GMV 13 months after launch, growing rapidly. Brazil's e-commerce potential is huge, and sellers can pay attention to market opportunities there. (Seller Home)
• •Russia's E-commerce Transaction Volume Reaches 7.2 Trillion Rubles in H1, Up 18.7% Year-on-Year — Russia's e-commerce transaction volume in H1 reached 7.2 trillion rubles, up 18.7% year-on-year, and the market continues to grow. Sellers can pay attention to overall opportunities in the Russian market and select products based on category trends. (TT123)
• •U.S. Proposes Reform of Low-Value Goods Entry Process — CBP proposes to establish a new entry process for low-value goods, adding data elements to strengthen risk screening, especially targeting contraband such as fentanyl. Sellers will need to submit more detailed cargo information in the future, which may affect customs clearance efficiency, and should pay attention to compliance requirement changes. (Federal Register)
• •Retail AI Max Search Ads Have 72% More Invalid Traffic — Research shows that Retail AI Max search ads have 72% more invalid traffic than traditional ads, accounting for 68% of all invalid clicks, which may lead to ad budget waste. Google will convert broad match ads to AI Max on September 1, 2026, and sellers need to pay attention to traffic quality and adjust delivery as appropriate. (PPC.land)
• •Tariffs Surge 104%, Competitors Cut Prices! Three Self-Help Paths for U.S. Sellers — Tariffs surge 104%, competitors cut prices! Three self-help paths for U.S. sellers (Cifnews)
• •Stripe Tour Singapore | AI-Powered Payments Boost, Stripe Promotes Asian Cross-Border E-Commerce Development, Expands Market Coverage — Stripe Tour Singapore | AI-powered payments boost, Stripe promotes Asian cross-border e-commerce development, expands market coverage (Cifnews)
• •Shopee Indonesia Launches Local Business Acceleration Program — Shopee Indonesia launches local business acceleration program (AMZ123)
• •TikTok Shop Releases U.S. 2026 Black Friday Logistics Planning Reminder — TikTok Shop releases U.S. 2026 Black Friday logistics planning reminder (TT123)
• •Shopee Brazil Launches Turbo Express Delivery Mode, Fastest 4-Hour Delivery in Greater São Paulo — Shopee Brazil launches Turbo express delivery mode, fastest 4-hour delivery in Greater São Paulo (AMZ123)
• •Zhongwang Home Textiles Receives 9.68 Million Yuan Tariff Refund — Zhongwang Home Textiles receives 9.68 million yuan tariff refund (AMZ123)
• •SHEIN Strengthens Reverse Logistics Layout in Brazil — SHEIN strengthens reverse logistics layout in Brazil (AMZ123)
• •Amazon Market Watch: Resolutions-Linked Sales Trends Reveal 2024 Consumer Priorities — Amazon Market Watch: Resolutions-Linked Sales Trends Reveal 2024 Consumer Priorities (Jungle Scout)
• •Google blocks new broad match settings before September 1 AI Max migration — Google blocks new broad match settings before September 1 AI Max migration (PPC.land)
• •RTL TV ad revenue drops 4% to €977m as digital advertising gains 10.9% — RTL TV ad revenue drops 4% to €977m as digital advertising gains 10.9% (PPC.land)
• •PatronView blocks Amazon's AI crawler after 117,000 daily page reads — PatronView blocks Amazon's AI crawler after 117,000 daily page reads (PPC.land)
• •Podcast Episode 329 – Amazon Wants You to Sell Groceries — Podcast Episode 329 – Amazon Wants You to Sell Groceries (Full-Time FBA)
• •Revealing a TikTok Brand Advertising Format That Small and Medium Players Can Afford — Revealing a TikTok brand advertising format that small and medium players can afford (Cifnews-TikTok)
• •Small Sellers Profit! TikTok Shop US Sales Reach Approximately $6.75 Billion from January to April — Small sellers profit! TikTok Shop US sales reach approximately $6.75 billion from January to April (Cifnews-TikTok)
• •Amazon Major Update! Product Ratings Disappear, How Should Sellers Respond? — Amazon major update! Product ratings disappear, how should sellers respond? (Cifnews)
• •TikTok Shop Southeast Asia Removes Violation Score Rating Mechanism — TikTok Shop Southeast Asia removes violation score rating mechanism (AMZ123)
• •Hong Kong Banks to Report 2025 Account Data by September, Cross-Border Sellers' CRS Risks Exposed — Hong Kong banks to report 2025 account data by September, cross-border sellers' CRS risks exposed (AMZ123)
• •KPPU Will Push TikTok Shop into Formal Investigation for Suspected Monopoly — KPPU will push TikTok Shop into formal investigation for suspected monopoly (TT123)
• •U.S. Government Lifts TikTok Ban — U.S. government lifts TikTok ban (TT123)
• •KPPU Will Push TikTok Shop into Formal Investigation for Suspected Monopoly — KPPU will push TikTok Shop into formal investigation for suspected monopoly (AMZ123)
• •Amazon forces shoppers into arbitration five years after dropping it — Amazon forces shoppers into arbitration five years after dropping it (PPC.land)
• •Basis blocks podcast episodes, not whole shows, before bids are placed — Basis blocks podcast episodes, not whole shows, before bids are placed (PPC.land)
• •EU packaging law forces sellers to register in up to 27 countries — EU packaging law forces sellers to register in up to 27 countries (PPC.land)
• •What did the first week of August change in digital advertising? — What did the first week of August change in digital advertising? (PPC.land)
• •Ozon Global Opens Uzbekistan Market to Chinese Sellers — Ozon Global announced opening the Uzbekistan market to Chinese sellers, and sellers can join the platform to expand the Central Asian market. For sellers, this is an opportunity to enter a new market, and they can understand local demand and logistics in advance. (Cifnews)
• •What Are the Steps for TikTok Ad Account Appeals, and TikTok Shop Ad Placement Process — What are the steps for TikTok ad account appeals, and TikTok shop ad placement process (Cifnews-TikTok)
• •“Being Lazy with AI Is Better” - This Generation of Alibaba International Station Cross-Border E-Commerce Enterprises Values AI Capabilities — “Being lazy with AI is better” - this generation of Alibaba International Station cross-border e-commerce enterprises values AI capabilities (Cifnews)
• •Check Immediately! Amazon's New Rules Officially Take Effect; Non-Compliance May Result in Blocking or Delisting — Check immediately! Amazon's new rules officially take effect; non-compliance may result in blocking or delisting (Seller Home)
• •Vietnam Revises Customs Law to Include E-Commerce Platforms and Logistics Companies as Declaration Subjects — Vietnam revises Customs Law to include e-commerce platforms and logistics companies as declaration subjects (AMZ123)
• •Indonesia Customs Advances Online Pre-Declaration Mechanism for E-Commerce Small Parcels and Containerized Goods — Indonesia customs advances online pre-declaration mechanism for e-commerce small parcels and containerized goods (TT123)
• •Shein Loses Copyright Infringement Case Against Temu in UK, Court Dismisses Claims — Shein loses copyright infringement case against Temu in UK, court dismisses claims (AMZ123)
• •Lazada Malaysia Adjusts Category Commissions from August 14, New Sellers Get 120-Day Commission-Free Period for Low-Cost Testing — Lazada Malaysia adjusts category commissions from August 14, new sellers get 120-day commission-free period for low-cost testing (AMZ123)
• •Vietnam's Four Major E-Commerce Platforms Reach $10.1 Billion GMV in H1, Up 19% Year-on-Year — Vietnam's four major e-commerce platforms reach $10.1 billion GMV in H1, up 19% year-on-year (AMZ123)
• •Google puts ad group targets in scope for the August 17 bidding change — Google puts ad group targets in scope for the August 17 bidding change (PPC.land)
• •Four gaming publishers gain up to 14X APS revenue through InMobi SDK bridge — Four gaming publishers gain up to 14X APS revenue through InMobi SDK bridge (PPC.land)
• •Podcast Episode 334 – Building Long-Term Success Selling on Amazon (Strategic Planning for Each Business Phase) — Podcast Episode 334 – Building Long-Term Success Selling on Amazon (Strategic Planning for Each Business Phase) (Full-Time FBA)
• •TikTok Shop Ad Bidding Methods, TikTok Shop Ad Bidding Strategies — TikTok shop ad bidding methods, TikTok shop ad bidding strategies (Cifnews-TikTok)
• •TikTok Launches Search Ads for the First Time, Some Sellers See Conversion Rates Jump 6X — TikTok launches search ads for the first time, some sellers see conversion rates jump 6X (Cifnews-TikTok)
• •Amazon Forcing Sellers to Take Sides? Warning Letters Demand Choosing One of Two! — Amazon forcing sellers to take sides? Warning letters demand choosing one of two! (Cifnews)
• •EU Continues to Tighten Import Goods Regulatory Policies, Chinese Parcels Drop 20% — EU continues to tighten import goods regulatory policies, Chinese parcels drop 20% (Seller Home)
• •46% of Mexican SMEs View E-Commerce as Core Growth Driver — 46% of Mexican SMEs view e-commerce as core growth driver (TT123)
• •Austrian Six-Country Agency Alliance Challenges, Urges Government to Tighten Regulation of Third-Country E-Commerce Parcels — Austrian six-country agency alliance challenges, urges government to tighten regulation of third-country e-commerce parcels (AMZ123)
• •JD Logistics and Fast Retailing Sign Global Supply Chain Strategic Cooperation Agreement — JD Logistics and Fast Retailing sign global supply chain strategic cooperation agreement (AMZ123)
• •Shopee Taiwan Adjusts Rating Rules from August 31, Extending Level 1/2 Restriction Periods and Tightening Level 2/3 Product Restrictions — Shopee Taiwan adjusts rating rules from August 31, extending level 1/2 restriction periods and tightening level 2/3 product restrictions (AMZ123)
• •Zuckerberg's 6,500-word AI letter never mentions advertising once — Zuckerberg's 6,500-word AI letter never mentions advertising once (PPC.land)
• •TikTok Shop's new sales tool skips Amazon, Walmart, and offline stores — TikTok Shop's new sales tool skips Amazon, Walmart, and offline stores (PPC.land)
• •8 Tips for Making the Most of Amazon Prime Day — 8 Tips for Making the Most of Amazon Prime Day (Full-Time FBA)
• •Practical Tips: Inventory of 5 TikTok Ad Formats! Precisely Attract Target Users! — Practical tips: inventory of 5 TikTok ad formats! Precisely attract target users! (Cifnews-TikTok)
• •Every Product Goes Viral! These Shenzhen 3C “Black Tech” New Products Shine on TikTok Shop US — Every product goes viral! These Shenzhen 3C “black tech” new products shine on TikTok Shop US (Cifnews-TikTok)
• •Another Favorable Policy for Cross-Border E-Commerce Released! Interpretation of GAC Announcement — Another favorable policy for cross-border e-commerce released! Interpretation of GAC announcement (Cifnews)
• •Loss of 200 Million in Half a Year! 50-Year Cross-Border Factory Fully Liquidates and Stops Production — Loss of 200 million in half a year! 50-year cross-border factory fully liquidates and stops production (Seller Home)
• •3D Soccer Night Light Goes Viral on TikTok US During World Cup Craze, Monthly Sales Exceed 5,000 Units — 3D soccer night light goes viral on TikTok US during World Cup craze, monthly sales exceed 5,000 units (TT123)
• •3D Soccer Night Light Goes Viral on TikTok US During World Cup Craze, Monthly Sales Exceed 5,000 Units — 3D soccer night light goes viral on TikTok US during World Cup craze, monthly sales exceed 5,000 units (AMZ123)
• •Trump Signs Order to Impose 10%–100% Tariff on Imported Drones, Effective September 3 — Trump signs order to impose 10%–100% tariff on imported drones, effective September 3 (AMZ123)
• •Allegro Launches Green Packaging Label to Promote EU PPWR Compliance — Allegro launches green packaging label to promote EU PPWR compliance (AMZ123)
• •Tubi and FOX One gain Gracenote metadata on 55 million titles — Tubi and FOX One gain Gracenote metadata on 55 million titles (PPC.land)
• •Amazon DSP gets one global login. Is the agency the next thing it removes? — Amazon DSP gets one global login. Is the agency the next thing it removes? (PPC.land)
• •Podcast Episode 332 – Using Online Arbitrage to Build Your Replen Sourcing System — Podcast Episode 332 – Using Online Arbitrage to Build Your Replen Sourcing System (Full-Time FBA)
• •TikTok Shop Ad 3 Bidding Types, TikTok Shop Ad 4 Bidding Methods — TikTok shop ad 3 bidding types, TikTok shop ad 4 bidding methods (Cifnews-TikTok)
• •EU's July 1 Tariff New Policy Takes Effect, Multiple Cross-Border Logistics Companies Issue Major Warnings — EU's July 1 tariff new policy takes effect, multiple cross-border logistics companies issue major warnings (Cifnews-TikTok)
• •What New Things Happened in the Cross-Border Circle Last Week? — What new things happened in the cross-border circle last week? (Cifnews)
• •Seller Home Morning News | Amazon AI Seller Assistant Adds Buy Box Analysis Feature; TikTok Shop US FBT Overseas Warehouse Adds Chicago Warehouse in August — Seller Home morning news | Amazon AI seller assistant adds Buy Box analysis feature; TikTok Shop US FBT overseas warehouse adds Chicago warehouse in August (Seller Home)
• •Russia's E-Commerce Parcel Volume Grows 32% in H1, Wildberries and Ozon Hold 84% Market Share — Russia's e-commerce parcel volume grows 32% in H1, Wildberries and Ozon hold 84% market share (AMZ123)
• •Guangzhou Plus-Size Wide-Leg Pants Sell 14,800 Orders per Month on TikTok US — Guangzhou plus-size wide-leg pants sell 14,800 orders per month on TikTok US (TT123)
• •Brazil's E-Commerce Transaction Value Reaches R$125 Billion in H1, Up 24.37% Year-on-Year — Brazil's e-commerce transaction value reaches R$125 billion in H1, up 24.37% year-on-year (TT123)
• •Italian Prato Seizes 940,000 Chinese Toys, Disney Hello Kitty Infringement and CE Compliance Issues Attract Attention — Italian Prato seizes 940,000 Chinese toys, Disney Hello Kitty infringement and CE compliance issues attract attention (AMZ123)
• •Amazon DSP gains publisher-hosted creatives for GAM deals in 33 markets — Amazon DSP gains publisher-hosted creatives for GAM deals in 33 markets (PPC.land)
• •Amazon Prime Air drones reach UK customers within 7.5-mile radius — Amazon Prime Air drones reach UK customers within 7.5-mile radius (PPC.land)
• •Podcast Episode 331 – Scaling Your Amazon FBA Business with Grocery Replens — Podcast Episode 331 – Scaling Your Amazon FBA Business with Grocery Replens (Full-Time FBA)
• •ROI Races Toward 5, TikTok Ads Have Far More Than These Results — ROI races toward 5, TikTok ads have far more than these results (Cifnews-TikTok)
• •Amazon AI New Rules Are Here! Non-Compliance Will Face Penalties — Amazon AI new rules are here! Non-compliance will face penalties (Cifnews-TikTok)
• •What Major Events Happened in the Cross-Border Circle Last Week? This Is Enough! — What major events happened in the cross-border circle last week? This is enough! (Cifnews)
• •DHL Accelerates Expansion of Physical Network in Brazil, Targeting International Logistics Needs of SMEs — DHL accelerates expansion of physical network in Brazil, targeting international logistics needs of SMEs (AMZ123)
• •TikTok Shop Brazil Station Surpasses $300 Million in Monthly GMV 13 Months After Launch — TikTok Shop Brazil station surpasses $300 million in monthly GMV 13 months after launch (TT123)
• •Fluency Restricts AI from Directly Operating Ad Spend Involving $3 Billion Budget — Ad management platform Fluency restricts AI from directly operating ad spend, involving $3 billion budget. Sellers using this platform should note that ad operations require manual intervention, which may affect optimization efficiency. (PPC.land)
• •Amazon DSP Advertisers Get Single Global Account Across 34 Countries — Amazon DSP has launched a single global account across 34 countries, existing accounts automatically upgrade, and sellers can more conveniently manage multi-country advertising campaigns, simplifying multi-site operations. (PPC.land)
• •Russia's H1 E-Commerce Landscape Adjusts: Home Furniture Jumps to First with 15.8% Share, Food Drops to Third — Russia's H1 e-commerce category share changes, home furniture jumps to first, food drops to third. Sellers can adjust selection accordingly and pay attention to growth opportunities in the home category. (TT123)
• •eBay UK Launches International Shipping Service, Sellers Can Fulfill Cross-Border by Domestic Shipping — eBay UK launches international shipping service, allowing sellers to fulfill cross-border with domestic shipping, simplifying logistics. Sellers using eBay UK can reduce cross-border shipping difficulty and improve delivery efficiency. (AMZ123)
• •U.S. Proposes Restricting De Minimis Eligibility for Certain Products — CBP proposes excluding products subject to trade or national security actions from the ≤$800 de minimis exemption and requiring declaration of 10-digit HTSUS codes. If passed, sellers in related categories will face tariffs and declaration burdens and should assess in advance whether products are affected. (Federal Register)
• •U.S. Extends Low-Value Goods Data Pilot — CBP modifies and extends the Section 321 data pilot to August 2025, adding optional data elements and expanding participant scope. Sellers can voluntarily participate to adapt to new data requirements in advance and optimize customs compliance processes. (Federal Register)

By AltoSea Intelligence Generated | Data coverage includes major domestic and international outbound news sources

👉 View full report: https://aitosea.ai/daily-reports/2026-08-15