Cross-border Daily Briefing 2026-08-24

📋 Cross-border Seller Daily | 2026-08-24

⏰ 30-Second Overview

• •The U.S. indefinitely suspends duty-free treatment for non-postal low-value shipments, raising customs clearance costs and delivery times for low-value parcels
• •TEMU mandates UK/EU Authorized Representative information for all products; failure to submit will result in delisting
• •Amazon adds a negative review entry point in the returns process, causing collective rating drops across multiple categories
• •The EU lithium battery TIC certification deadline is September 30; non-compliant products will be delisted
• •TikTok relaxes its 48-hour shipping rule, but official red-line penalties become stricter

🔴 Key Focus

U.S. Indefinitely Suspends Duty-Free Treatment for Non-Postal Low-Value Goods

U.S. Customs indefinitely suspends duty-free treatment for all goods imported via non-postal channels valued at ≤$800; commercial express shipments must be switched to formal/informal customs entry, significantly increasing clearance costs and delivery times. It is recommended to immediately review logistics channels, recalculate profits on low-value goods, and switch to postal channels or adjust pricing if necessary.

⏰ Effective immediately

TEMU Mandates UK/EU Authorized Representative; Failure to Submit Leads to Delisting

TEMU requires all products to provide UK Authorized Representative and EU Authorized Representative information; otherwise they may be delisted or sales restricted. Sellers on EU/UK sites should immediately contact compliance service providers to handle this and submit in the backend; prioritize best-selling products and peak-season inventory.

U.S. Tariffs Surge 104% + Antidumping Administrative Reviews Initiated

Tariff costs for some categories have surged, and the U.S. Department of Commerce has initiated multiple antidumping/countervailing duty administrative reviews, with rates possibly adjusted further. Sellers should immediately calculate total landed costs, check whether products are on the review list, and evaluate pricing, supply chain adjustments, or response strategies to avoid losses.

Amazon Adds Negative Review Entry in Returns, Ratings Drop Across Categories

Amazon has added a negative review entry point in the returns process, causing seller ratings to drop across multiple categories. It is recommended to monitor return rates and negative review trends daily, optimize listings and customer service response, and proactively handle return disputes; high-return ASINs should pause advertising and improve product quality.

TikTok Relaxes 48-Hour Shipping, but Red-Line Penalties Become Stricter

TikTok no longer mandates 48-hour shipping, alleviating seller fulfillment pressure; however, the platform has set red lines and will severely punish violations. Sellers should quickly understand the new delivery time standards, adjust shipping SOPs, and ensure promised delivery matches actual fulfillment to avoid red-line behaviors such as fake shipments and delays.

European Lithium Battery TIC Certification Enters Countdown

The European lithium battery TIC certification deadline is September 30; non-compliant products face delisting risks. Sellers of lithium battery products should immediately inventory compliance status and contact testing agencies for expedited services; if they cannot complete it on time, it is recommended to suspend European sales in advance to avoid delisting during peak season.

⏰ 2026-09-30

📌 Worth Attention

Platform Updates

• •Shopee Thailand extends order fulfillment deadline to the 24th due to floods — Affected sellers should adjust shipments promptly to avoid overdue orders (AMZ123)
• •Shopee Singapore pre-order PO ratio exceeding 10% will be restricted — Adjust pre-sale strategy and increase in-stock ratio (AMZ123)
• •Ozon releases prohibited product list; sellers face contract termination — Immediately self-check store product compliance (AMZ123)
• •Ozon Global opens Uzbekistan market to Chinese sellers — Evaluate new market entry (雨果跨境)
• •TikTok Shop Malaysia invests 250 million ringgit to support local sellers