Cross-border Daily 2026-08-28

# 📋 Cross-border Seller Daily | 2026-08-28

⏰ 30-Second Overview

• •After the EU's July 1 tariff new policy took effect, multiple logistics providers warned of clearance delays and cost increases; sellers need to immediately check product tax rates
• •Amazon's new AI rule requires labeling AI-generated product information; non-compliance will lead to removal or penalties; immediately review Listings and A+ pages
• •Amazon's return process has added an embedded rating mechanism; buyers can directly rate the return experience; 1-star negative reviews are erupting
• •U.S. Customs plans to revise entry rules for low-value shipments (≤$800), making clearance more complex; sellers relying on duty-free channels should prepare in advance
• •TikTok Shop US cross-border POP GMV nearly doubled in H1; Black Friday will release 10 billion impressions and 100-million-level incentives

🔴 Key Focus

EU's July 1 tariff new policy takes effect; multiple cross-border logistics companies issue major warnings

The EU implemented a tariff new policy starting July 1, involving adjustments to VAT and customs declaration rules for low-value parcels. Multiple logistics companies have warned of clearance delays and cost increases. For sellers, shipments to the EU may face detention risks and additional taxes. It is recommended to immediately check EU tax rates for on-sale products, recalculate pricing, and switch logistics plans to compliant clearance channels to avoid cargo being stuck at customs.

⏰ The new policy took effect on July 1 and is currently in the enforcement period

Amazon's new AI rule is here! Non-compliance will face penalties

Amazon has introduced a new AI content rule requiring sellers to label AI-generated product information for compliance; otherwise, they face removal or penalties. This means many sellers who use AI to generate Listings and A+ pages in bulk are at risk of violations. It is recommended to immediately review all on-sale product copy and images, confirm whether AI-generated disclosure labels are needed, and prioritize high-sales ASINs.

Tariffs surge 104%, competitors cut prices! Three self-rescue paths for US sellers

The US has sharply increased tariffs on some goods by 104%, forcing competitors to cut prices, severely squeezing profit margins. Sellers face the dilemma of "no volume without price cuts, no profit with price cuts." Three recommended paths: selectively raise prices after evaluating supply chain costs, shift production capacity to non-US markets, and optimize product structure by cutting low-margin SKUs. The key is not to blindly follow price cuts; first calculate the real profit of each SKU.

U.S. Customs plans to revise entry rules for low-value shipments

U.S. Customs is proposing to revise entry rules for low-value shipments (≤$800), requiring more data fields to strengthen risk screening. For sellers relying on the $800 duty-free clearance, the future clearance process will be more complex, and data non-compliance may lead to cargo being detained. It is recommended to sort out clearance data capabilities in advance, follow the release time of the final rule, and evaluate the feasibility of switching to formal customs declaration.

⏰ The rule is still in the comment period and needs continuous tracking

"Emotional peak 1-star" concentrated outbreak! How can sellers protect listing ratings under Amazon's embedded return rating new rule?

Amazon's return process has added an embedded rating mechanism, allowing buyers to rate the return experience and display it directly on the listing. A large number of sellers have suffered 1-star negative reviews as a result, and Listing weight is under pressure. The reasons for poor return experience are concentrated in slow refunds, poor communication, and complex return processes. It is recommended to immediately optimize the return process: shorten refund processing time, increase the clarity of return instructions, proactively follow up with returning buyers, and closely monitor listing rating changes.

TikTok Shop US cross-border POP GMV nearly doubled in H1; Black Friday will release 10 billion impressions and 100-million-level incentives

TikTok Shop US cross-border POP GMV nearly doubled in H1, and the platform will release 10 billion impressions and 100-million-level incentives during Black Friday. This is the most important incremental opportunity for US sellers this year. It is recommended to learn the specific thresholds and gameplay of the incentive policy in advance, formulate restocking plans, and plan content and ad spending rhythm during Black Friday.

⏰ Black Friday promotion is approaching; it is recommended to start preparations this week

General Administration of Customs releases cross-border e-commerce favorable policies, simplifying customs clearance and reducing compliance costs

The General Administration of Customs has released favorable policies for cross-border e-commerce, simplifying customs clearance processes and reducing compliance costs. For sellers, this means faster customs clearance and lower port detention risks, especially benefiting sellers who ship high-frequency small parcels. It is recommended to follow the implementation details and adjust logistics plans in time to enjoy policy dividends.

⏰ Follow policy details this week

📌 Worth Attention

Platform News

• •Meta removes ad placement controls, bid reduction cap 90% — Mandatory use of Advantage+ automatic placements; reassess ad strategy (PPC.land)
• •TikTok launches search ad placement for the first time — Some sellers have seen conversion rates surge 6x; recommend testing search ad placements (Cifnews-TikTok)
• •Lazada cross-border onboarding upgrade — One set of documents can open four sites in Malaysia, Philippines, Thailand, and Vietnam, lowering multi-site expansion barriers (AMZ123)
• •Amazon raises order cancellation fees for Indian sellers — India site sellers need to note cost changes (AMZ123)
• •TikTok Shop to mandate disclosure of free sample review commercial cooperation — Affects influencer marketing compliance operations (Sellerhome)
• •TikTok Shop managed Black Friday promotion season set for October to December — First time covering 16 countries (TT123)

Compliance & Regulations

• •Russia's new rules strengthen e-commerce compliance supervision — Platforms and sellers bear dual responsibility; Russia-market sellers should note (AMZ123)
• •Canada announces tariffs on 700 US goods, maximum rate 50% — Sellers involved in US transshipment trade need to pay attention (AMZ123)
• •US plans to add 7.5% tariff on Chinese goods — Closely follow policy direction (AMZ123)
• •Thailand plans to accelerate enforcement of e-commerce platform cases — Complaints increase; sellers need to strengthen consumer rights protection (AMZ123)
• •TEMU mandatory UK/EU Responsible Person — All products require UK/EU Responsible Person; TEMU sellers must complete compliance (Cifnews)

Logistics & Warehousing

• •Maersk upgrades AI customs declaration tool — Can identify tariff and compliance risks in advance; recommended to integrate and use (AMZ123)
• •Shopee official overseas warehouse September first-leg rates continue August price card — Predictable costs, conducive to restocking planning (AMZ123)
• •Amazon's new logistics center in Poland deploys over 5,000 robots — Poland site logistics efficiency expected to improve (Sellerhome)
• •Amazon upgrades Rheinberg logistics center in Germany — Inventory capacity increased to 20 million items, improving European warehousing and distribution efficiency (AMZ123)

Market Trends / Product Selection

• •Monster onesie achieves sales of 2.12 million yuan on TikTok US in 4 months — Visually striking products are easy to sell on short-video platforms (TT123)
• •Glitter sticky notes become TikTok US back-to-school stationery hit — Priced at $16.8, high-premium stationery deserves attention (TT123)
• •Young consumers in Cambodia rise; Taobao becomes the most popular platform — Emerging Southeast Asian markets have high acceptance of Chinese goods (TT123)
• •Ozon Global opens Uzbekistan market to Chinese sellers — New channel in Central Asia (Cifnews)
• •Shenzhen 3C "black tech" new products stand out on TikTok Shop US — Differentiated innovative products enjoy traffic dividends in the US (Cifnews-TikTok)

💡 Today's Insight

Today's information focuses on two directions: comprehensive escalation of compliance pressure and confirmation of TikTok Shop US dividends. The EU tariff new policy, U.S. Customs low-value rule revision, and Amazon AI labeling new rule—three things point to the same trend: the era of extensive listing is ending, and compliance and data capabilities become survival thresholds. It is recommended that sellers conduct a "compliance check-up" this week: check EU tax rates, review AI labeling on Listings, and sort out data preparation for US low-value clearance.

At the same time, TikTok Shop US POP GMV nearly doubled in H1, Black Friday incentives increased, and search ad conversion rates surged 6x—this is the most certain incremental track at present. Act fast: understand Black Friday incentive policy thresholds this week, tilt restocking toward the US, and test search ad placements to complete cold start before peak traffic during the promotion.

Generated by AltoSea | Covering 9 overseas information sources

👉 Full report: https://aitosea.ai/daily-reports/2026-08-28