Cross-border Daily Briefing 2026-09-02
Key points
- 01The U.S. has indefinitely suspended de minimis for non-postal channels: goods under $800 are no longer duty-free, and DHL, FedEx and other self-shipments require formal or informal customs declaration and tax payment, effective immediately.
- 02TEMU now mandates UK and EU authorized representative information for all products; non-compliant items face delisting, effective immediately.
- 03Amazon Europe has shortened the FBA cross-border delivery window to 7 days starting September 1 for five European countries, with late shipments possibly rejected; eBay's new first-scan rate standard took effect on August 31 as the core metric.
- 04TikTok has opened search result ad placements for the first time, with tested sellers seeing up to a 6x increase in conversion rates; sellers are advised to start testing this week.
- 05The FTC and 22 states sued Amazon, alleging that the soft floor price mechanism caused advertisers to overpay about $20 billion, and actual ad costs may have been overestimated and need self-auditing.
📋 Cross-border Seller Daily Report | 2026-09-02
⏰ 30-second brief
- •The U.S. has indefinitely suspended de minimis for non-postal channels; self-shipments must declare customs and pay tax
- •TEMU mandates UK and EU authorized representatives; non-compliant items will be delisted
- •Amazon Europe's FBA delivery window has been shortened to 7 days; eBay's first-scan rate new rules are already in effect
- •TikTok search ads are open, with conversion rates up to 6x higher
- •The Amazon advertising fee lawsuit is escalating; hidden costs need self-auditing
🔴 Key focus
U.S. indefinitely suspends de minimis for non-postal channels
Goods under $800 via non-postal channels are no longer duty-free; DHL, FedEx and other self-shipments require formal or informal customs declaration and tax payment. Costs will rise directly; it is recommended to switch to postal channels or overseas warehouses immediately.
⏰ Effective immediately
TEMU mandates UK and EU authorized representatives
TEMU requires all products to provide UK Authorized Representative and EU Authorized Representative information; non-compliant products face delisting. European site sellers should immediately contact compliance service providers to register and update labels.
⏰ Effective immediately
Amazon Europe FBA delivery window shortened to 7 days
The FBA cross-border delivery window for five European countries has been shortened to 7 days from September 1; late shipments may be rejected. Immediately check in-transit shipments and allow more time for domestic consolidation and first-leg transport.
⏰ Already in effect
eBay new logistics standard: first-scan rate becomes core metric
The new standard took effect on August 31, with first-scan rate as the core assessment. Packages must be scanned by the carrier on time; otherwise account rating will be affected. It is recommended to monitor first-scan rate daily and prioritize logistics channels with timely scanning.
⏰ Already in effect
TikTok launches search ads for the first time
TikTok has opened search result ad placements, with tested sellers seeing up to a 6x increase in conversion rates. This is a new low-cost traffic entry; it is recommended to start testing within this week and lock in high-conversion keywords.
FTC sues Amazon over advertising fees: 79% of the time charged at full bid
The FTC and 22 states sued Amazon, alleging that the soft floor price mechanism caused advertisers to overpay about $20 billion. Actual advertising costs may have been overestimated; sellers are advised to self-audit hidden advertising costs.
Subscribe to the Daily Briefing
One email a day — the global headlines in three minutes. Free, unsubscribe anytime.