Cross-border Daily Briefing 2026-09-04

📋 Cross-border Seller Daily | 2026-09-04

🔴 Key Focus

Amazon proactively corrects Q4 2025 China-related tax data and re-files; sellers' historical filings face retroactive review

Amazon proactively corrected Q4 2025 China-related tax data and re-filed, which may lead to retroactive review of sellers' historical filings. Sellers should immediately check the accuracy of their tax filings and prepare to respond to platform or tax authority inquiries.

TikTok launches search ads for the first time; some sellers see 6x conversion increase

TikTok has launched search ad placements for the first time, allowing sellers to display ads in search results, with some sellers seeing a 6x conversion increase. Sellers should learn about this feature as soon as possible and test ad placements to capture traffic dividends.

Amazon sends warning letters forcing sellers to choose between platforms

Amazon is reported to have sent warning letters to sellers, demanding they stop selling on other low-price platforms or face penalties. Sellers need to assess multi-platform operation risks, balance channel choices, and avoid over-reliance on a single platform.

TEMU sellers must know: UK and EU authorized representatives mandatory for all products – huge impact!

TEMU requires all products to have UK and EU authorized representatives (UK Rep / EU Rep), otherwise they risk delisting. Sellers must immediately confirm product compliance and contact compliance service providers to register, to avoid sales interruption.

U.S. indefinitely suspends duty-free treatment for low-value parcels via non-postal channels

U.S. Customs has indefinitely suspended duty-free treatment for parcels under $800 via non-postal channels; all such goods now require formal or informal entry. Sellers' costs will increase; it is recommended to switch to postal channels or adjust pricing, and ensure accurate customs documentation.

TikTok Shop Singapore and Vietnam adjust "Change of Mind" return rules from September 3

TikTok Shop Singapore and Vietnam will adjust the "Change of Mind" return rules on September 3, affecting sellers' return costs and customer experience. Sellers must immediately understand the new rules, update product descriptions and return policies to avoid return disputes affecting store ratings.

Shenzhen tax bureau sends SMS requiring sellers to self-check export VAT declarations within 10 days

Shenzhen Tax Bureau has sent SMS to export sellers, requiring them to self-check export VAT declarations within 10 days; failure to do so may result in fines or tax audits. Sellers should immediately verify export data, ensure accurate declarations, and consult tax professionals if necessary.

TikTok Shop fully-managed model covers 16 countries for the first time; Black Friday promotion season about to begin

TikTok Shop's fully-managed model has expanded to 16 countries for the first time, and the Black Friday promotion season is about to start. Sellers should familiarize themselves with fully-managed rules as soon as possible and prepare promotional product selection to capture traffic peaks.

U.S. signals limited tariff negotiations; bilateral exemptions could total $60 billion

The U.S. has signaled limited tariff negotiations, with possible bilateral exemptions totaling $60 billion for some goods. If implemented, it will reduce sellers' tariff costs; it is recommended to follow negotiation progress and adjust pricing and supply chain in time.

Bows also have copyright! Some sellers have received takedown notices; if your listing uses them, delete quickly!

Bow designs have been accused of infringement, and some sellers' listings have been taken down. Sellers should immediately check all platform products, delete or replace images and designs containing bow elements to avoid copyright complaints leading to fund freezes.

Wildberries Russia experiences repeated API bans and fine policy changes

Wildberries Russia has seen API bans and repeated changes to fine policies, triggering strong dissatisfaction among sellers. Sellers should immediately check API connections and fine records, assess compliance risks, and communicate with the platform or adjust operational strategies if necessary.

Section 321 low-value Entry Type 86 test rules modified

U.S. Customs has modified the Section 321 low-value Entry Type 86 test, clarifying rule exemptions and violation consequences. Sellers using duty-free clearance for low-value parcels (≤$800) must ensure accurate declarations to avoid penalties. It is recommended to pay attention to specific changes.

FTC says Amazon charges 79% of ads based on full price

The FTC and 22 states are suing Amazon, alleging it set undisclosed soft price floors, causing 1.2 million advertisers to overpay by $20 billion. Sellers should review ad bills, follow the lawsuit progress, and adjust ad strategies if necessary.

FTC and 22 states sue Amazon over hidden advertising fees

The FTC and 22 states are suing Amazon for charging advertisers hidden fees, involving 1.2 million U.S. advertisers and 500,000 small businesses, with rates rising from 4% to 80%. Sellers should review ad costs, monitor the lawsuit's impact on pricing, and evaluate ad spend structure.

📌 Worth Noting

• •Podcast Episode 329 – Amazon Wants You to Sell Groceries — Podcast Episode 329 – Amazon Wants You to Sell Groceries (Full-Time FBA)
• •Amazon reinstates listing for three days then bans UK seller account — A UK seller's listing was reinstated for only three days before the entire account was banned, during which they faced fake orders, refund demands, and counterfeit complaints. This case warns sellers to strengthen account risk control and guard against malicious competition, otherwise they may face account risks. (PPC.land)
• •GWD adds Ningbo warehouse; East China sellers can ship nearby — GWD overseas warehouse has added a Ningbo warehouse, allowing East China sellers to store goods nearby, reduce first-leg logistics costs, and use a split-warehouse strategy to prevent stockouts and improve fulfillment efficiency. (卖家之家)
• •Shopee 9.9 promotion about to begin; multiple seller incentives launched — Shopee 9.9 promotion is about to begin, and the platform has launched multiple seller incentives. Sellers can follow incentive policies, prepare inventory in advance, and adjust marketing strategies to leverage promotion traffic and boost sales. (卖家之家)
• •Philippine Retailers Association urges government to cancel import duty exemption for small parcels under 10,000 pesos — The Philippine Retailers Association urges cancellation of the import duty exemption for small parcels under 10,000 pesos; if implemented, it will increase cross-border small parcel costs. Sellers need to follow Philippine tax policy changes and assess impact in advance. (TT123)
• •Italian DIY platform BricoBravo to open recruitment to Chinese sellers in 2026 — Italian DIY platform BricoBravo plans to open recruitment to Chinese sellers in 2026, offering a new European channel for home DIY category sellers. Sellers can learn about platform entry requirements in advance and assess market opportunities. (AMZ123)
• •Shopee Taiwan to implement tiered scoring and account disposal for invoice overdue starting October 5, 2026 — Shopee Taiwan will implement tiered scoring and account disposal for invoice overdue starting October 5, 2026 (AMZ123)
• •Costco shuts down third-party e-commerce platform Costco Next — Costco shuts down third-party e-commerce platform Costco Next (AMZ123)
• •TikTok Shop Japan first-year GMV about 50 billion yen, 70% from live streaming and short videos — TikTok Shop Japan achieved first-year GMV of 50 billion yen, with live streaming and short videos contributing 70%. This shows content-driven e-commerce is effective in Japan; sellers can increase investment in short videos and live streaming and optimize content strategies. (TT123)
• •Philippine Retailers Association urges government to cancel import duty exemption for small parcels under 10,000 pesos — The Philippine Retailers Association urges cancellation of the import duty exemption for small parcels under 10,000 pesos; if implemented, it will increase costs for Chinese sellers. It is recommended to continue monitoring policy developments and adjust pricing and logistics plans in advance. (AMZ123)
• •Shopee self-developed AI e-commerce large model Compass, covering multiple languages — Shopee has launched AI large model Compass, supporting multiple languages, which can help sellers optimize product descriptions, customer service, etc. It is recommended to follow the platform's subsequent feature releases to improve operational efficiency. (AMZ123)
• •Revealing a TikTok brand advertising method affordable for small and medium players — Revealing a TikTok brand advertising method affordable for small and medium players (雨果跨境-TikTok)
• •Ozon Global opens Uzbekistan market to Chinese sellers — Ozon Global opens Uzbekistan market to Chinese sellers (雨果跨境)
• •What fresh news happened in cross-border circles last week? — What fresh news happened in cross-border circles last week? (雨果跨境)
• •TikTok US big-mouth monster onesie achieves $340,000 sales in 4 months — TikTok US big-mouth monster onesie achieved $340,000 sales in 4 months (TT123)
• •Vietnam H1 milk powder e-commerce market reaches 4.09 trillion VND, TikTok sales up 101% — Vietnam H1 milk powder e-commerce market reached 4.09 trillion VND, TikTok sales grew 101% (TT123)
• •Thailand abolishes 60-day visa-free policy, adjusts to 30 days for 60 countries; cross-border buyer procurement window narrows — Thailand abolishes its 60-day visa-free policy and adjusts it to 30 days for 60 countries, narrowing the procurement window for cross-border buyers (AMZ123)
• •Only 10 weeks left! China-US mutual port fee suspension policy about to expire — The China-US mutual port fee suspension policy will expire in 10 weeks; if port fees resume, it will directly push up sea freight costs and affect sellers' first-leg logistics budgets. It is recommended that sellers watch policy developments and plan shipping windows in advance to avoid potential cost increases. (AMZ123)
• •Amazon AI mode shows product prices 21.6% higher — Research found that products displayed in Amazon's AI mode are priced 21.6% higher than standard search results, and only 1.28% of standard search products enter AI mode, with wide differences among leading sellers. Sellers need to pay attention to the impact of AI shopping mode on traffic and pricing strategies, and may need to optimize product information to improve exposure. (PPC.land)
• •Section 321 data pilot modified and extended to August 2025 — CBP has modified the Section 321 data pilot, adding optional data elements, expanding participant scope, and extending it to August 2025. Sellers can voluntarily participate in the pilot, provide more data to improve clearance efficiency, but need to assess data compliance costs. (Federal Register)
• •TikTok Shop Southeast Asia cross-border relaxes entry threshold; individual sellers with 0 experience can join — TikTok Shop Southeast Asia cross-border has relaxed entry thresholds, allowing individual sellers with 0 experience to join. This lowers the entry barrier for new sellers, helps expand the Southeast Asian market, and sellers can consider low-cost trial entry. (TT123)
• •Philippine e-commerce landscape reshaped: Shopee share rises to 55%, TikTok Shop jumps to second — Philippine e-commerce landscape has changed: Shopee share rose to 55%, TikTok Shop jumped to second place, showing TikTok's strong growth in Southeast Asia; sellers need to watch platform traffic changes and adjust layout. (AMZ123)
• •Amazon market watch: cold and flu season trends and bestsellers — With rising health awareness, demand for cold and flu prevention products on Amazon has increased, and natural organic remedies are favored. Sellers can pay attention to related category selection and seize seasonal sales opportunities. (Jungle Scout)
• •Amazon market watch: New Year's resolution-related sales trends reveal 2024 consumer priorities — During the New Year period, consumers search on Amazon for products supporting New Year goals, and related category sales trends are evident. Sellers can refer to this data to plan early-year product selection and marketing. (Jungle Scout)
• •Understanding Extended Producer Responsibility (EPR) — Extended Producer Responsibility requires merchants to bear product disposal costs, and this rule affects product listings, feeds, and print advertising. Sellers need to understand EPR compliance requirements to avoid operational risks. (PPC.land)
• •TikTok Shop Southeast Asia cross-border upgrades buyer blocking feature — TikTok Shop Southeast Asia cross-border has upgraded its buyer blocking feature to help sellers filter malicious buyers, reduce disputes and losses, and improve operational efficiency. (TT123)
• •TikTok Shop Japan first-year GMV about 50 billion yen — TikTok Shop Japan market achieved first-year GMV of about 50 billion yen, with 70% from live streaming and short videos, showing the potential of live commerce in Japan. Sellers can evaluate Japanese market opportunities and deploy content e-commerce. (AMZ123)
• •TikTok Shop UK sellers exceed 300,000 — TikTok Shop UK seller count has exceeded 300,000; live commerce continues to expand in the UK, intensifying competition. Sellers should focus on differentiated operations and content quality to remain competitive. (雨果跨境-TikTok)
• •U.S. live commerce sales expected to reach $20 billion in 2026 — U.S. live commerce sales are projected to reach $20 billion in 2026, with TikTok growing 100%. Sellers can increase investment in live commerce, especially on TikTok, to capture growth dividends. (TT123)
• •Temu cooperates with Romanian Post to promote local fulfillment — Temu has signed a cooperation memorandum with Romanian National Post to promote local fulfillment system construction, which is expected to improve delivery timeliness for Romanian orders and reduce seller logistics costs. (AMZ123)
• •Singapore seller loses defamation lawsuit over Shopee negative review, ordered to pay S$4,000 in legal fees — A Singapore seller sued a buyer for defamation over a Shopee negative review and lost, and was ordered to pay S$4,000 in legal fees. This reminds sellers to handle negative reviews rationally; legal action is costly and difficult to win, and they should prioritize platform appeals or service improvement. (AMZ123)
• •SHEIN entry: three models explained; how should sellers choose? — SHEIN has opened three entry models; sellers need to choose based on their supply chain capabilities and business goals. Different models affect costs, autonomy, and settlement methods. It is recommended that sellers understand the requirements of each model before applying. (雨果跨境)
• •UPS announces new global operating model in September, cutting Amazon volume and shifting to high-value logistics — UPS plans to adjust its operating model in September, reducing Amazon parcel volume and shifting to high-value-added logistics. Amazon sellers need to pay attention to delivery timeliness and cost changes, evaluate alternative logistics solutions in advance, and avoid peak-season delays. (AMZ123)
• •Philippine consumer groups call for stronger e-commerce counterfeit control; platform governance shortcomings highlighted — Philippine consumer groups are calling for stronger e-commerce counterfeit governance; platforms may strengthen audits. Sellers should ensure product compliance and avoid selling counterfeit goods, otherwise they face delisting, fines, or even store closure. (AMZ123)
• •ACCC refuses to investigate complained sellers; Australia promotes market safety reform — Australia's ACCC has decided not to investigate CHOICE's complaint against e-commerce sellers, but Treasury is leading market safety reform, strengthening harm reporting and penalty rules, especially for dangerous products such as button batteries. Sellers need to pay attention to product safety compliance to avoid delisting or litigation due to product incidents. (PPC.land)
• •European industry associations call for raising low-value cross-border parcel handling fee to €10 — European industry associations are calling for raising the handling fee for low-value cross-border parcels to €10; if implemented, it will significantly increase logistics costs for Chinese sellers and compress profit margins. It is recommended that sellers evaluate logistics plans, follow policy developments, and arrange overseas warehouses or adjust pricing in advance. (卖家之家)
• •U.S. Treasury Secretary hints China and U.S. may mutually exempt $30 billion in non-critical goods tariffs — The U.S. Treasury Secretary hinted that China and the U.S. may mutually exempt $30 billion in tariffs on non-critical goods; if implemented, it will reduce import costs of related goods and benefit Chinese sellers. It is recommended to follow policy progress and adjust supply chain and pricing strategies as appropriate to seize potential cost advantages. (AMZ123)
• •Explaining incrementality — Explaining incrementality (PPC.land)
• •Podcast Episode 328 – From Side Hustle to Full-Time Amazon Income — Podcast Episode 328 – From Side Hustle to Full-Time Amazon Income (Full-Time FBA)
• •Peak season ad "speed pass" guide! TikTok all-stage advertising tips analysis — Peak season ad "speed pass" guide! TikTok all-stage advertising tips analysis (雨果跨境-TikTok)
• •"Better at AI slacking"? This year's Alibaba International Station cross-border e-commerce companies value AI capabilities — "Better at AI slacking"? This year's Alibaba International Station cross-border e-commerce companies value AI capabilities (雨果跨境)
• •From goods seizure to people investigation: which link of Chinese cross-border e-commerce is being strictly checked overseas? — From goods seizure to people investigation: which link of Chinese cross-border e-commerce is being strictly checked overseas? (卖家之家)
• •Philippine e-commerce landscape reshaped: Shopee share rises to 55%, TikTok Shop jumps to second — Philippine e-commerce landscape reshaped: Shopee share rises to 55%, TikTok Shop jumps to second (TT123)
• •TikTok US big-mouth monster onesie achieves $340,000 sales in 4 months — TikTok US big-mouth monster onesie achieves $340,000 sales in 4 months (AMZ123)
• •Shopee self-developed e-commerce large model Compass, covering Southeast Asian multilingual market — Shopee self-developed e-commerce large model Compass, covering Southeast Asian multilingual market (AMZ123)
• •Vietnam H1 milk powder e-commerce market reaches 4.09 trillion VND, TikTok sales up 101% — Vietnam H1 milk powder e-commerce market reaches 4.09 trillion VND, TikTok sales up 101% (AMZ123)
• •How To Use An Impulse Sealer to Poly Bag and Shrink-Wrap Your Inventory — How To Use An Impulse Sealer to Poly Bag and Shrink-Wrap Your Inventory (Full-Time FBA)
• •【TikTok】How to promote a TikTok account through ads? Increase followers, comments, homepage visits? — 【TikTok】How to promote a TikTok account through ads? Increase followers, comments, homepage visits? (雨果跨境-TikTok)
• •Tariffs surge 104%, competitors cut prices! 3 self-rescue paths for US sellers — Tariffs surge 104%, competitors cut prices! 3 self-rescue paths for US sellers (雨果跨境)
• •UPS announces new global operating model in September, cutting Amazon volume and shifting to high-value logistics — UPS announces new global operating model in September, cutting Amazon volume and shifting to high-value logistics (卖家之家)
• •Amazon major update! Product ratings disappear; how should sellers respond? — Amazon major update! Product ratings disappear; how should sellers respond? (雨果跨境)
• •Sephora officially joins TikTok Shop US, launching September 19 — Sephora officially joins TikTok Shop US, launching September 19 (TT123)

Generated by AltoSea AI | Data coverage: major domestic and international cross-border sources

👉 View full daily report: https://aitosea.ai/daily-reports/2026-09-04