Cross-border Daily Briefing 2026-09-13

📋 Cross-border Seller Daily Briefing | 2026-09-13

⏰ 30-second overview

• •The U.S. has suspended non-postal small-package de minimis exemption (≤$800); direct mail small-parcel sellers will face significantly higher costs and should immediately evaluate logistics alternatives
• •TikTok Shop U.S. has fully opened graphic product link permissions, greatly lowering the barrier for content commerce; sellers are advised to test immediately
• •Amazon is reported to be forcing sellers to choose "one of two" platforms; multi-platform sellers should monitor risks and keep communication records
• •TikTok Shop U.S. FBT Black Friday inventory cut-off is October 15; sellers with insufficient stock should rush to send inventory to warehouses
• •Shopee Thailand Preferred Seller stores must bind fast shipping from September 15, with only a 2-day window left

🔴 Key Focus

Tariffs surge 104%, competitors cutting prices! 3 self-rescue paths for U.S. sellers

U.S. tariff costs have surged 104%, and some competitors are cutting prices to grab volume, severely squeezing profit margins. Immediate recommendations: ① recalculate the break-even line per product and cut negative-margin SKUs; ② shift toward higher-price, higher-value-added categories, or optimize the supply chain to lower procurement costs; ③ avoid blindly following price cuts and prioritize preserving cash flow.

⏰ Act immediately

Amazon reported to send warning letters forcing sellers to choose one platform over another

Amazon is reported to have sent warning letters to sellers, requiring them to choose between Amazon and other platforms or face penalties. Multi-platform sellers should immediately assess revenue share by platform, keep written records of communications with Amazon, consult a lawyer if necessary, and avoid major losses from being forced to "pick sides".

⏰ Act immediately

Major good news! TikTok Shop U.S. further opens graphic product link permissions

TikTok Shop U.S. has opened graphic product link permissions to quality sellers in all categories; sellers can add product links directly in graphic content, significantly lowering conversion barriers. It is recommended to immediately set up or outsource a graphic content team, test product-driving results with low-cost graphics, and seize the early traffic dividend.

⏰ Act immediately

U.S. indefinitely suspends non-postal network de minimis (≤$800)

U.S. CBP has indefinitely suspended de minimis (≤$800) for all modes of transport except the international postal network; affected goods must undergo formal or informal customs entry. For sellers relying on direct small-parcel mailing (especially Temu, SHEIN semi-managed, and independent site small-parcel sellers), per-shipment costs will rise significantly. It is recommended to immediately calculate new tariff and customs clearance costs, compare the total cost of "small-package direct mail vs. overseas warehouse stocking", and prioritize switching high-turnover SKUs to overseas warehouse mode.

⏰ Effective immediately, evaluate now

TikTok Shop advises sellers to complete FBT inbound before October 15

TikTok Shop has clarified peak-season warehousing rules, with October 15 as the FBT inbound cut-off. Missing the window will result in stockouts or delayed delivery during Black Friday. It is recommended to immediately check inventory for main Black Friday SKUs, arrange shipment plans this week, and reserve buffer time for inbound and shelving.

⏰ October 15 deadline