Cross-border Daily Briefing 2026-09-16

📋 Cross-border Seller Daily | 2026-09-16

⏰ 30-Second Overview

• •⚖️ Colorado's HB26-1088 bill has come into effect; sellers registered in the state face compliance liquidation risks and need to verify their status immediately
• •📦 Amazon reportedly sent warning letters to sellers, seemingly forcing a "choose one" (Amazon vs TikTok Shop)
• •🔇 Amazon is gray-testing the removal of the "Contact Buyer" button for negative feedback, blocking the channel for handling negative reviews
• •🛡️ Malaysia plans to mandate eKYC certification for sellers, continuing to raise Southeast Asia compliance thresholds
• •📉 EU small parcel tariffs are showing effects, with Chinese low-value package volumes to Belgium and the Netherlands plunging nearly 50%

🔴 Key Focus

HB26-1088 Bill Takes Effect, Over 10,000 Registered Businesses in Colorado Face Compliance Liquidation

Colorado's new bill officially took effect, requiring business entities registered in the state to complete specific compliance filings or enter liquidation procedures. If your U.S. company is registered in Colorado, your account may be flagged or even forcibly deregistered by the state government, directly affecting normal operations on Amazon, TikTok Shop, and other platforms. Immediately verify the compliance status of your company's state of registration, and entrust a licensed agency to complete the filing before the liquidation deadline—do not delay.

⏰ Verify now: liquidation has a fixed deadline

Amazon Exposed Sending Warning Letters to Force Sellers to "Choose One"

Some sellers have received warning letters from Amazon, allegedly requiring sellers to choose between Amazon and TikTok Shop; multi-platform operations may face traffic restrictions or account limitations. For sellers operating on both Amazon and TikTok Shop, diversifying risk across multiple platforms is normal; if forced to take sides, they will face major strategic adjustments. Immediately check your registered email and backend performance notifications to confirm whether you are within the affected scope; do not rush to respond, wait for official clarification, and simultaneously back up multi-platform operational data independently. It is recommended to prepare a "don't put all eggs in one basket" contingency business plan, such as an independent website or multiple stores under sub-accounts.

⏰ Continue to monitor throughout this week

Amazon Gray-Tests Removal of the "Contact Buyer" Button for Negative Feedback

For some accounts, the "Contact Buyer" entry below negative feedback has disappeared, and sellers can no longer proactively contact buyers who left negative feedback. Previously, sellers could use this channel to communicate and resolve negative feedback; closing it will directly reduce opportunities to remove negative feedback and affect store ODR metrics and conversion rates. It is recommended to adjust strategies immediately: ① Strengthen the accuracy of product page descriptions to reduce misunderstanding-based negative feedback at the source; ② Use after-sales cards and in-package inserts to guide buyers to contact customer service before leaving feedback; ③ Monitor whether the button returns to normal in your account; if it disappears, prioritize product quality and maintain the rhythm of automatic review solicitation.

⏰ Test scope pending official disclosure

Malaysia Plans to Mandate eKYC Identity Verification for E-commerce Sellers

Malaysian regulators plan to mandate all e-commerce platform sellers to complete eKYC (electronic Know Your Customer) verification, covering all platforms. If the policy is implemented, unverified sellers will be restricted from selling or even have their stores closed, further increasing compliance costs in Southeast Asia. If you sell in the Malaysian market (Shopee/Lazada/TikTok Shop), prepare your business license, legal representative identity documents, and bank account information in advance, ensuring consistency with store registration information; pay attention to the certification entry points that platforms will later open for sellers, and complete them as early as possible to avoid affecting major sales events.

⏰ Continuously track policy implementation timing

📌 Worth Watching

Platform Updates

• •Shopee Vietnam Brand Display Expands to Product Tab Pages — Mall sellers need to confirm entry permissions and enable it promptly to improve conversion (AMZ123)
• •TikTok Shop U.S. Photo/Text Shopping Cart Fully Rolled Out — Three-month GMV growth exceeded 800%, lowering the content-based selling threshold (AMZ123)
• •Ozon Global Opens Uzbekistan to Chinese Sellers — New Central Asian market opportunity; need to evaluate logistics and payment costs (雨果跨境)
• •Amazon Mexico New Seller Commission Exemption — Up to 5 months commission-free; worth attention for Latin American store expansion (卖家之家)
• •Amazon Product Rating Display Major Update — Rating display logic adjusted; listing optimization strategy needs re-evaluation (雨果跨境)
• •Xiaohongshu Redshop Plans 10% Service Fee for Overseas Merchants — New channel costs need to be included in profit calculations (AMZ123)

Compliance Regulations

• •Thailand's 1,500 Baht Tax Exemption Officially Terminated — In the first 11 months, tax collected on low-value imports exceeded 4 billion baht (AMZ123)
• •Russia Mandates Public Display of Certification Codes from September 15 — Products requiring certification sold in Russia must display the code; violators will be delisted (AMZ123)
• •Vietnam Implements Comprehensive Real-Name Management for E-commerce — Counterfeit cases surged 75%; sellers, livestreamers, and affiliate marketers all need real-name registration (AMZ123)
• •EU Plans to Restrict Children Under 15 from Using TikTok and Other Platforms — Marketing reach for youth-related categories may narrow (TT123)

Logistics & Warehousing

• •FedEx Launches Global Trade Navigator Suite — Enables advance visibility into tariffs and freight costs to support quoting decisions (AMZ123)
• •DHL Integrates with Alibaba International Station Accio AI for Booking — Alibaba International Station sellers can enjoy more efficient logistics booking (AMZ123)
• •Leading Freight Forwarder Huamao Logistics Reprimanded by Shanghai Stock Exchange — Need to reassess forwarder qualifications and risk control before cooperation (AMZ123)
• •Shopee Brazil Adds 10 New Distribution Centers — Warehousing capacity expands by over 60%, improving fulfillment timeliness in Brazil (AMZ123)

Market Trends

• •EU Small Parcel Tariffs Prove Effective: Chinese Low-Value Packages to Belgium and the Netherlands Plunge Nearly 50% — Low-value direct mail model is shrinking rapidly in the EU (AMZ123)
• •Vietnam E-commerce Comprehensive Costs Reach 25% of Revenue — Profit margins severely compressed; enter with caution (TT123)
• •Chinese Sellers Account for 78% of Amazon Sewing Kit Category, with New Product Share Under 1% — Avoid blindly entering saturated categories (AMZ123)
• •Top TikTok Shop Sellers' Success Rate Moving to Amazon Is 5 Times the Reverse Path — Reference for multi-platform layout direction (AMZ123)

💡 Today's Insight

Compliance pressure is escalating from "platform rules" to "state regulation": state-level liquidation in the U.S., Malaysia's eKYC, and Russia's certification disclosure all point in the same direction—cross-border sellers' corporate entities and identity verification will become increasingly "real-name based and traceable." The past "light compliance" dividend is rapidly disappearing.

Recommended actions: ① Immediately conduct a "business entity health check": confirm your U.S. company registration status and whether certification materials for Malaysian/Southeast Asian stores are complete; ② Regarding Amazon's "choose one" warning letter, don't panic but don't ignore it—if you also operate on TikTok Shop, it is recommended to accumulate TikTok data and traffic into an independent website or email list to reduce dependence on any single platform; ③ The low-value direct mail model is rapidly declining in both the EU and Southeast Asia; before year-end, come up with an "overseas warehouse + localization" transition plan, even if you start by testing with one SKU.

Generated by AltoSea Intelligence | Covering 9 overseas information sources

👉 Full daily report: https://aitosea.ai/daily-reports/2026-09-16