Cross-border Daily Briefing 2026-10-05

📋 Cross-border Seller Daily | 2026-10-05

⏰ 30-second overview

• •US tariffs surged 104%, and the de minimis exemption for non-postal shipments under $800 has been suspended indefinitely, sharply increasing customs clearance costs and time pressure.
• •Amazon is tightening on multiple fronts: electric cutting tools require safety certification, product rating display rules changed abruptly, and it is suspected of requiring sellers to take sides.
• •TEMU mandates UK and EU authorized representatives, and Austria imposes a €2 tax on parcels ≤€2, further raising European compliance costs.
• •TikTok Shop is splashing €1 billion in subsidies for European Black Friday and expanding fully-managed to 16 countries; Amazon Prime Day runs October 6-7.
• •Recommendation: immediately recalculate US market pricing and logistics, complete EU/UK authorized representatives and product certifications, and seize the promotional traffic window.

🔴 Key Focus

Tariffs surged 104%, competitors cutting prices! Three self-rescue paths for US sellers

The US cost line has been breached, and profits must be recalculated immediately. US tariffs rose sharply by 104%, and combined with competitors' price cuts, stores face negative gross margin risk. It is recommended to complete supply chain cost breakdown within 3 days, cut unprofitable SKUs, focus on high-margin, high-repurchase products, and test small price increases.

Indefinite suspension of de minimis exemption for non-postal shipments under $800

Air/sea small parcel costs will rise significantly, and customs clearance will shift to formal or informal. US CBP has suspended the de minimis exemption for non-postal channels indefinitely. It is recommended to immediately switch to postal channels or overseas warehouse stocking, adjust pricing, and allow extra customs clearance time.

Proposed new rule for low-value goods entry

Data declaration will become stricter, and compliance costs will continue to rise. US Customs plans to strengthen data screening for goods ≤$800 to combat fentanyl. Sellers in affected categories should prepare 10-digit HTSUS codes in advance, track the final rule, and avoid passive switching.

Amazon's new compliance rule for electric cutting tools

Sellers of cutting tools must immediately verify safety certification, otherwise listings will be removed. Amazon requires safety certification documents. Review related ASINs today, contact labs or suppliers immediately for missing qualifications, and complete upload within 7 days.

Amazon major update! Product ratings disappear, how should sellers respond?

Rating changes directly affect conversion, check listings immediately. Amazon adjusted the rating display rule, and ratings may be hidden or adjusted. It is recommended to spot-check main ASIN review display today, strengthen review acquisition, and optimize detail page videos and A+ as trust substitutes.

Austria launches €2 parcel tax, Amazon, Temu and other large sellers must collect and remit

Small-item European profits are further eroded, and Austrian orders must be recalculated. Austria imposes a €2 tax on imported parcels ≤€2, collected by platforms. Check the proportion of Austrian orders, and consider price increases or removing Austria routing for small, low-value products.

TEMU sellers must know: UK and EU authorized representatives mandatory

Without UK/EU authorized representatives, you will not be able to sell on TEMU; register immediately. TEMU requires all products to provide UK/EU authorized representative information and upload it to the backend. Contact compliance service providers (about 3-5 working days), and simultaneously check packaging labels to prevent removal.

Amazon forcing sellers to take sides? Sends warning letters to demand choosing one platform!

Multi-platform sellers must assess account ban risk; policies are tightening. Amazon is reportedly sending warning letters to sellers, forcing them to choose between platforms. It is recommended to immediately check backend performance notifications, save communication records, and avoid core stores operating multiple platforms under the same entity/same IP.

📌 Worth Attention

Platform Dynamics

• •Amazon Prime Day starts October 6-7 in 22 countries, with own devices discounted by 60% — Quickly submit deals and stock up inventory (PPC.land)
• •TikTok Shop fully-managed covers 16 countries for the first time and launches Black Friday — Fully-managed sellers should focus on stocking and logistics timeliness (Hugo Cross-border)
• •TikTok Shop UK sellers exceed 300,000 — UK livestream e-commerce is expanding rapidly; you can test livestream selling (Hugo Cross-border-TikTok)
• •Amazon Brazil integrates YouTube shopping affiliate — New traffic entry for content e-commerce; can try video marketing (Seller Home)
• •TikTok Shop US opens image-text product link permission — Image-text content can link products, low-threshold traffic acquisition (Hugo Cross-border-TikTok)

Logistics & Warehousing

• •DP World opens new distribution center in Bangkok — Thailand fulfillment efficiency improved; Southeast Asian sellers can pay attention (AMZ123)
• •TikTok Shop US label-free returns cover nearly 10,000 locations — Return experience improves but return rate may rise; after-sales strategy needs adjustment (Seller Home)
• •GEODIS plans to acquire Deret — European warehousing network expands, long-term benefit for fulfillment (Hugo Cross-border-TikTok)

Market Trends

• •90% of EU cross-border online purchases go to Temu/SHEIN/AliExpress — Low-price platforms dominate; pricing and product selection need positioning (Hugo Cross-border-TikTok)
• •Spring break approaching: travel and beach category searches surge — Sunscreen and swimwear can be listed early to capture keywords (Jungle Scout)
• •Ozon Global opens Uzbekistan market to Chinese sellers — Emerging market increment; can test at low cost (Hugo Cross-border)

Marketing / Tech Tools

• •Amazon Seller Assistant adds 24/7 pricing and replenishment — Automation efficiency boost; register before Dec 31 to get free service (PPC.land)
• •TikTok search ads see some sellers' conversion rate surge 6x — Try search ads and use the low-competition window (Hugo Cross-border-TikTok)
• •TikTok Shop ads: 3 bidding strategies and 4 bidding methods — Choose strategies based on goals to control costs (Hugo Cross-border-TikTok)

💡 Today's Insight

US/EU compliance and platform rules are tightening simultaneously, major promotions are dense on the traffic side, and sellers are entering a "high-cost +