Cross-border Daily Briefing 2026-10-20
Key points
- 01Amazon US October new rules require dangerous goods compliance review for 4 major product categories; non-compliant products face delisting risk.
- 02TEMU requires all products to provide UK and EU authorized representative information; non-compliant products will be delisted.
- 03Poland plans legislation to allow regulators to place anonymous test orders; non-compliant e-commerce operators can be fined up to 10% of annual turnover.
- 04US tariffs on China surge 104%; sellers need to immediately calculate costs and adjust supply chain, raise prices, or explore new markets.
- 05TikTok officially launches search ads; some sellers have tested conversion rate increase of 6x.
📋 Cross-border Seller Daily | 2026-10-20
⏰ 30-Second Overview
- •Amazon intensive changes: upgraded dangerous goods review, rating display anomaly, NWD sales restriction, mandatory return labels from December 18
- •TEMU fully mandates UK and EU authorized representatives; non-compliant products will be delisted
- •US tariffs on China surge 104%, cost recalculation urgent
- •TikTok search ads and image-text product links open new traffic channels; some sellers' conversion rate increased 6x
- •Poland, South Korea, and Vietnam simultaneously tighten e-commerce compliance supervision; violations can be fined up to 10% of annual turnover
🔴 Key Focus
Amazon US October New Rules: Dangerous Goods Compliance Review Required for 4 Major Categories
Amazon US October new rules require dangerous goods compliance review for 4 major categories; sellers need to immediately check active categories, update dangerous goods information, and prepare compliance documents, otherwise products face delisting risk.
⏰ Act immediately
TEMU Sellers Attention: Mandatory UK and EU Authorized Representative for All Products
TEMU requires all products to provide UK and EU authorized representative information, otherwise they will be delisted. Sellers need to immediately verify product compliance, ensure UK/EU representatives are valid, and avoid sales disruption.
⏰ Act immediately
Poland Plans to Allow Anonymous Regulatory Test Purchases, Violations Fined Up to 10% of Annual Turnover
Poland plans legislation to allow regulators to place anonymous test orders; non-compliant e-commerce operators can be fined up to 10% of annual turnover. Sellers selling in Poland and the EU need to immediately strengthen compliance reviews, ensure product information, pages, and processes are compliant, and continuously track legislative progress.
⏰ Continuous tracking
Tariffs Surge 104%, Competitors Cut Prices: 3 Self-Rescue Paths for US Sellers
US tariffs on China surge 104%, costs rise significantly, and some competitors cut prices. Three self-rescue paths: adjust supply chain, moderately raise prices, or explore new markets. It is recommended to immediately calculate costs, re-price, and not passively follow price cuts.
⏰ Act immediately
TikTok Launches Search Ads for the First Time; Some Sellers See Conversion Rate Increase 6x
TikTok officially launches search ads, allowing sellers to display products in search results; some sellers have tested and seen conversion rate increase 6x. It is recommended to understand ad placement rules as soon as possible and seize the new traffic entry.
⏰ Focus this week
Amazon Product Ratings Display Anomaly, Sellers Need to Self-Check Listings
Amazon product detail page rating display has undergone major changes, some sellers report ratings disappeared, which may affect click-through rate and conversion rate. It is recommended to immediately check listings, optimize main images and reviews, and monitor official updates.
⏰ Act immediately
TikTok Shop US Further Opens Image-Text Product Link Permission
TikTok Shop US further opens the permission for image-text shopping links, allowing more sellers to attach product links to image-text content, improving
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