Cross-border Daily Briefing 2026-10-22

📋 Cross-border Seller Daily Report | 2026-10-22

⏰ 30-second overview

• •EU clarifies handmade sellers are not exempt from product safety regulations; toys must bear CE marking; violations face removal and fines.
• •TikTok Shop US Black Friday promotion scheduled for Nov 11–30; Europe adds 1 billion subsidies.
• •Amazon Europe fuel and logistics surcharge increases to 2% from Nov 2.
• •Shopee Philippines advertising credit recharge will add 12% VAT from November.
• •TikTok Shop Thailand's market share reaches 48%, surpassing Shopee for the first time; Southeast Asia competition intensifies.

🔴 Key Focus

EU product safety regulations do not exempt handmade sellers; toys must bear CE marking

EU clarifies handmade sellers are not exempt from product safety regulations; toys and other products must bear CE marking. Handmade toy sellers exporting to Europe must immediately complete CE certification and labeling, otherwise products may be removed or fined.

⏰ Act now

📌 Worth Attention

Platform Dynamics

• •TikTok Shop US Black Friday & Cyber Monday promotion set for Nov 11–30 — stock up in advance and configure promotional resources. (TT123)
• •TikTok Shop Poland lowers commission, rate as low as 2% — a window of opportunity to enter Eastern European market at low cost. (TT123)
• •TikTok Shop UK launches live group buying and shoppable image carousel — new features can boost conversion; recommended to try. (TT123)
• •TikTok Shop tightens off-platform traffic rules in five Southeast Asian countries — clarifies seven types of violations; avoid penalties for diverting traffic. (AMZ123)
• •Amazon Europe fuel and logistics surcharge increased to 2%, effective Nov 2 — recalculate European profit and pricing. (AMZ123)
• •Shopee Philippines advertising credit recharge adds 12% VAT from November — expect higher advertising costs; reserve in advance. (AMZ123)
• •Shopee US site invites Chinese sellers via targeted invitation, domestic direct mail SLS — new channel for US market; pay attention to entry conditions. (AMZ123)
• •Ozon Global opens Uzbekistan market to Chinese sellers — incremental Central Asian market can be tested at low cost. (Cifnews)

Compliance Regulations

• •UK plans to require e-commerce platforms to withhold VAT; applies to sellers with annual sales over £90,000 — monitor platform notices and adjust tax compliance. (AMZ123)
• •Kazakhstan new rule: domestic products must occupy 30% of shelf space — affects local product placement strategy; assess compliance costs. (AMZ123)
• •Indonesia halal certification deadline for food, beverages, pharmaceuticals, cosmetics, and personal care extended to 2028 — two-year extension, but plan certification as early as possible. (AMZ123)
• •Cross-border e-commerce export return tax-free policy extended until end of 2027 — returns exempt from customs duties and VAT; keep records to enjoy benefits. (AMZ123)
• •TEMU sellers must enforce UK/EU authorized representative for all products — complete authorized representative as soon as possible, otherwise products will be delisted. (Cifnews)

Logistics & Warehousing

• •UPS reverse logistics integrated into TikTok Shop; 10,000 return points nationwide in the US, no box or label required — reduce return friction and improve buyer experience. (AMZ123)
• •German Post to adjust postage structure from 2027; domestic parcel weight limit for small parcels reduced to 1 kg — adjust logistics plans next year, watch costs. (