Cross-border Daily Briefing 2026-10-24

📋 Cross-border Seller Daily | 2026-10-24

⏰ 30-Second Brief

• •The U.S. has indefinitely suspended the de minimis exemption for packages under $800 sent through non-postal channels; all such goods must undergo formal or informal customs entry, and tariff costs will rise immediately.
• •TEMU requires all products to provide UK Responsible Person (UK RP) and EU Responsible Person (EU RP) information; non-compliant items will be delisted, so contact compliance service providers immediately.
• •TikTok Search Ads officially launched, with some sellers already seeing conversion rates increase 6x; the early-bird window should be tested quickly.
• •Shopee Thailand's cross-border site has set hard fast-delivery metrics for Preferred Sellers; the first round has already removed sellers that did not meet standards.
• •Saudi Arabia mandates that e-commerce contracts must clearly display the total price including taxes and delivery fees; Middle East site sellers must adjust price displays immediately.

🔴 Key Focus

U.S. Indefinitely Suspends Non-Postal De Minimis Exemption

The U.S. CBP has indefinitely suspended the de minimis exemption for packages under $800 sent through non-postal channels; all such goods must undergo formal or informal customs entry. This means Chinese sellers relying on direct mail parcels will face directly increased tariff costs, squeezed profit margins, and pressure on low-price listing models. It is recommended to immediately assess in-transit and pending orders, calculate the cost difference between postal channels and commercial customs clearance, and prioritize switching to postal channels or adjust pricing strategies.

⏰ Effective immediately, execute now

TEMU Sellers Must Know: UK/EU Responsible Person Mandatory for All Products

TEMU platform mandates that all products provide UK Responsible Person (UK RP) and EU Responsible Person (EU RP) information; non-compliant products will face delisting. This is the platform-side implementation of the EU GPSR regulation, affecting all TEMU Europe site sellers—not optional. It is recommended to contact compliance service providers immediately, confirm whether the UK RP/EU RP information on product labels and documents is complete, and complete system submission before the platform deadline.

⏰ Act now, complete before deadline

TikTok Launches Search Ads for First Time; Some Sellers See 6x Conversion Increase

TikTok officially launched search ads, allowing sellers to place ads in search results; some sellers have already seen conversion rates increase 6x. TikTok search ads are in the early stage with low competition and relatively cheap traffic costs—a golden window for testing new traffic. It is recommended to build a search ads test plan within this week, prioritize high-conversion keywords (brand words + category words), set a reasonable budget, observe data for 3-5 days, and then iterate quickly.

⏰ Early-bird window, test this week

Saudi Arabia Mandates E-commerce Contract Transparency; Total Price Including Taxes and Delivery Fees Must Be Displayed

Saudi Arabia's new regulation requires e-commerce contracts to clearly display the total price including taxes and delivery fees; sellers selling in Saudi Arabia must immediately adjust price display and settlement processes to avoid penalties. Middle East market regulation is tightening; Saudi Arabia, as the largest Gulf market, is moving its compliance requirements toward those of Europe and the U.S. It is recommended to immediately check product detail pages and checkout pages on Saudi sites, ensure the total price is displayed clearly and completely, and update contract templates to avoid penalties for hidden fees.

⏰ Act immediately

Shopee Thailand Cross-border Site Sets Hard Fast-Delivery Metrics for Preferred Sellers

Shopee Thailand's cross-border site has implemented hard fast-delivery metrics for Preferred Sellers; the first round has already removed non-compliant sellers. This requires sellers to improve logistics timeliness, shorten shipping and delivery times, or face losing Preferred status and traffic priority. It is recommended to immediately evaluate the actual timeliness of current logistics channels, compare with platform assessment standards, and switch to overseas warehouses or faster first-mile solutions if necessary to keep the Preferred label.

⏰ Already in effect

TikTok Shop Fully Managed Covers 16 Countries; Black Friday Sale Begins

TikTok Shop Fully Managed will cover 16 countries for the first time, and the Black Friday sale season is about to begin. The fully managed model lets sellers focus on supply while the platform handles operations and fulfillment, lowering the threshold for multi-country expansion. Sellers with fully managed qualifications should confirm target countries and stocking plans as soon as possible, prioritize categories with traffic support during Black Friday, and send inventory to warehouses early to avoid peak-season warehouse congestion.

⏰ Black Friday approaching, stock immediately

U.S. Plans to Strengthen Data Requirements for Low-Value Goods Entry

U.S. CBP proposes a new entry process for low-value goods, requiring more data to screen high-risk shipments, increasing declaration burden. Although still in the proposal stage, the direction is clear—compliance thresholds for low-value goods will continue to rise, and the granularity and complexity of data declarations will increase. It is recommended to monitor the final rule, review supply chain data collection capabilities in advance, and introduce a third-party customs broker if necessary.

⏰ Continue tracking final rule

U.S. Plans to Eliminate De Minimis for Certain Goods and Require HTS Codes

U.S. CBP proposes to eliminate the sub-$800 exemption for goods affected by trade or national security actions and require 10-digit HTSUS classification, increasing compliance burden. This means sensitive products (such as certain electronics and strategic materials-related categories) may have their small-value exemption channel closed. It is recommended to continue tracking the proposal, review the list of affected products in advance, confirm HTS code accuracy, and assess impact on cost and clearance time.

⏰ Continue tracking

Amazon Prime Day 2026 Dates Announced

Prime Day 2026 is set for June 23-26, and the major sale will bring huge traffic. Although still far away, inventory planning, Listing optimization, and advertising budgets need to be arranged months in advance. It is recommended to complete product selection and stocking plans in Q1, focus on optimizing conversion rates of core ASINs, and lock in peak-season ad placements in advance.

⏰ June 23-26

📌 Worth Watching

Platform News

• •TikTok Shop Europe cross-border listing expands to 12 countries — unified backend manages multi-country stores, reducing operational complexity (AMZ123)
• •TikTok Shop annual GMV expected to surpass $100 billion for the first time — strong platform growth, traffic bonus window still exists (AMZ123)
• •Etsy to ban sellers from publishing AI-generated product information and images — handmade platform strengthens authenticity review; AI-assisted Listings need caution (卖家之家)
• •Amazon Mexico plans to expand logistics center — expected to add 1,300 jobs, improving Mexico site fulfillment capacity (AMZ123)
• •Shopee Indonesia ad backend data anomaly — core metrics once dropped to zero; manually verify data before placing ads (AMZ123)

Compliance

• •EU plans to relax EPR authorized representative obligations for small sellers — beneficial for small sellers on Europe sites, reduce compliance costs; watch for implementation time (AMZ123)
• •U.S. CBP modifies Type 86 low-value goods entry test — sellers using Type 86 entry need to understand new rules to avoid clearance delays (Federal Register)
• •EU PPWR requires e-commerce parcel void ratio not exceed 50% — excessive packaging will be non-compliant; optimize packaging solutions (AMZ123)
• •France's small parcel tax and fast fashion tax implemented together — Temu active customers down 37% month-on-month, SHEIN down 23%; Europe low-price model under pressure (AMZ123)
• •U.S. initiates anti-dumping and countervailing duty administrative review — sellers of related products may face tariff adjustments; verify whether products are in scope (Federal Register)

Logistics & Warehousing

• •European FBA fuel and logistics surcharge increases — from 1.5% to 2% starting November 2, costs rise again (AMZ123)
• •Allegro launches Ukraine cross-border direct mail pilot — first batch over 1 million products listed; new market channel opened (AMZ123)
• •DSV invests over $90 million to build U.S.-Mexico border hub — U.S.-Mexico cross-border logistics capacity improved; Latin America routes benefit (AMZ123)
• •DHL signs strategic cooperation with Chongqing Bonded Port Area — helps Chongqing enterprises go overseas; Southwest sellers can pay attention to logistics resources (AMZ123)

Market Trends

• •H1 2026 Thailand e-commerce GMV grows 51%, TikTok Shop overtakes Shopee — Thai market landscape changes; TikTok bonus evident (TT123)
• •Southeast Asia e-commerce scale reaches $226 billion, up 18% year-on-year — strong regional growth; Southeast Asia remains an incremental market for Chinese sellers (卖家之家)
• •Amazon October orders plunge; sellers: no expectations for Black Friday — weak peak season demand; stock cautiously to avoid inventory backlog (卖家之家)
• •Vietnam e-commerce market: fewer sellers, product prices up 20% — competitive landscape changes; low-price involution may ease (TT123)
• •Fuel shortage erupts in 11 Indonesian provinces — logistics and small businesses affected; Indonesia site sellers need to watch delivery times (AMZ123)

Marketing Promotion

• •TikTok ad budgets shift to other platforms, YouTube share rises to 17% — advertisers diversify across channels; TikTok sellers should not rely solely on one platform (TT123)
• •Google PMax enables image extraction feature by default — new campaign default starts December 4; set account-level opt-out (PPC.land)
• •AliExpress launches European delivery discount before 11.11 — up to 30% logistics fee refund; platform subsidy increased (AMZ123)
• •TikTok Shop U.S. image-text shopping link eligibility further expanded — content-driven shopping threshold lowered; suitable for small and medium sellers to try (雨果跨境)

💡 Today's Insight

Today's signal is clear: compliance costs are rising systematically, and the survival space of the low-price listing model is being rapidly squeezed. The U.S. de minimis suspension combined with stricter data declaration requirements, plus TEMU's UK/EU Responsible Person mandate and Saudi contract transparency, all point to narrowing opportunities for "reducing costs through information asymmetry and ambiguity." Meanwhile, TikTok is attacking on multiple fronts—search ads, fully managed, Europe expansion; the traffic window still exists, but the threshold is rising.

Specific actions: ① Complete the U.S. logistics solution switch assessment this week, calculate the cost difference between postal and non-postal channels clearly, and immediately adjust in-transit order arrangements; ② If you sell on TEMU Europe, start contacting UK/EU Responsible Person service providers today—do not wait until the deadline rush; ③ Sellers with TikTok stores should launch a small-budget search ads test this week to seize the low-competition window, while also monitoring Shopee Thailand's logistics timeliness assessment to keep Preferred status.