Cross-border Daily Briefing 2026-10-31

📋 Cross-border Seller Daily | 2026-10-31

⏰ 30-second overview

• •TikTok US new AI live streaming rule: digital human screen share must not exceed 50%; violations deduct AHR score
• •US indefinitely suspends tax exemption for non-postal channels under $800; small parcel logistics and pricing must be adjusted immediately
• •Thailand's three major e-commerce platforms collectively reduce fees by up to 42.9%, easing cost pressure for Southeast Asian sellers
• •EU PPWR packaging regulation officially takes effect; some sellers have suspended EU sales
• •TikTok Southeast Asia's new return policy takes effect Nov 5; non-cooperation will lose appeal eligibility

🔴 Key focus

TikTok US controls AI voice live streaming, digital human screen share must not exceed 50%, violations directly deduct AHR score

TikTok's US new rules restrict AI voice live streaming; digital human screen share must not exceed 50%; violations directly deduct the account's AHR score, affecting weight and traffic distribution. Sellers should immediately review existing live streaming materials, compress digital human screen share to compliant proportion, and switch to real-person appearances or reduce digital human appearance time if necessary.

⏰ Execute immediately

Indefinite suspension of de minimis exemption for non-postal channels

US CBP indefinitely suspends the tax exemption for goods under $800 for all channels except the international postal network; non-postal parcels must undergo formal or informal customs declaration. This