Cross-border Daily Briefing 2026-11-07

📋 Cross-border Seller Daily | 2026-11-07

🔴 Key Focus

Amazon Opens Search to External Stores

Amazon reportedly allows external stores to list products for free in search results, which may change the platform's competitive landscape. Existing third-party sellers may face more off-site competitors, but can also explore gaining off-site traffic through Amazon search. It is recommended to immediately monitor policy details and assess the impact on your categories.

Black Friday/Cyber Monday Deal Submission Deadline November 13: How Sellers Without Eligibility Can Grab Traffic

Amazon's Black Friday/Cyber Monday Deal submission will close on November 13. Sellers without eligibility need to compete for traffic through optimizing listings, on-site ads, social media traffic, etc. It is recommended to check submission status immediately and prepare alternatives.

TikTok US Post-View Search Feature Fully Open; Merchants Must Configure by November 6

TikTok US has fully opened the post-view search feature, which can improve product search exposure and conversion. Merchants must complete configuration by November 6, otherwise it may affect traffic acquisition. It is recommended to check the backend immediately and complete settings as instructed.

Asia-Europe Weekly Sailing Schedule Volatility 78% Higher Than Pre-Pandemic; Seller Production Planning More Difficult

Asia-Europe weekly sailing schedule volatility is 78% higher than before the pandemic. Unstable schedules make production and logistics planning more difficult for sellers. It is recommended to plan transportation in advance, consider multiple routes or backup logistics providers to reduce risk.

📌 Worth Noting

• •TikTok Black Friday Heat Rising in UK and US; Multi-Country Hashtag Weekly Charts Released — Multi-country trending hashtag weekly charts show Black Friday marketing heat is rising first in UK and US markets. Sellers can refer to relevant hashtags and content trends to formulate marketing strategies, plan content creation and ad placement in advance to seize the promotion opportunity. (卖家之家)
• •TikTok Shop Buyer-Responsibility Returns No Longer Refund Shipping; Shipping Fee Fraud Enforcement Expanded — TikTok Shop buyer-responsibility returns no longer refund shipping fees; shipping fee fraud enforcement expanded. (AMZ123)
• •Amazon UK Launches GBP Wallet; Overseas Sellers Can Retain GBP and Pay UK Suppliers Directly — Amazon UK has launched a GBP wallet, allowing overseas sellers to retain GBP and pay UK suppliers directly. (AMZ123)
• •A Must-Have for Advertisers—TikTok Advertising Account Setup Guide — A must-have for advertisers—TikTok advertising account setup guide. (雨果跨境-TikTok)
• •Trade and National Security Actions and Low-Value Shipments — Trade and National Security Actions and Low-Value Shipments (Federal Register)
• •Multi-Pollutant Emissions Standards for Model Years 2027 and Later Light-Duty and Medium-Duty Vehicles — Multi-Pollutant Emissions Standards for Model Years 2027 and Later Light-Duty and Medium-Duty Vehicles (Federal Register)
• •Test Concerning Entry of Section 321 Low-Value Shipments Through the Automated Commercial Environment (ACE) (Also Known as Entry Type 86); Republication With Modifications — Test Concerning Entry of Section 321 Low-Value Shipments Through the Automated Commercial Environment (ACE) (Also Known as Entry Type 86); Republication With Modifications (Federal Register)
• •Initiation of Antidumping and Countervailing Duty Administrative Reviews — Initiation of Antidumping and Countervailing Duty Administrative Reviews (Federal Register)
• •Vibe advertisers gain Walmart shopper audiences built from store and web data — Vibe advertisers gain Walmart shopper audiences built from store and web data (PPC.land)
• •Introduction to the Unified Agenda of Federal Regulatory and Deregulatory Actions-Fall 2018 — Introduction to the Unified Agenda of Federal Regulatory and Deregulatory Actions-Fall 2018 (Federal Register)
• •Amazon Market Watch: Top-Selling Spring Break Essentials in 2024 — Amazon Market Watch: Top-Selling Spring Break Essentials in 2024 (Jungle Scout)
• •Retail media buyers asking for ROAS drop to 49% from 89%, IAB Europe finds — Retail media buyers asking for ROAS drop to 49% from 89%, IAB Europe finds (PPC.land)
• •Amazon Market Watch: Taylor Swift and Travis Kelce’s Love Story Sparks Super Bowl Sales Growth on Amazon — Amazon Market Watch: Taylor Swift and Travis Kelce’s Love Story Sparks Super Bowl Sales Growth on Amazon (Jungle Scout)
• •Amazon Advertisers Gain Access to Attain Purchase Audience Data — Amazon advertisers can now use Attain's 14 million consumer purchase data to create segmented audiences, divided by retailer, category, and online/offline channels, updated daily. This helps sellers target customers more precisely and improve ad conversion, but the usage threshold and fees need to be confirmed. (PPC.land)
• •EU Study Finds DMA Did Not Open Ad Auction Data — EU study finds that DMA did not force Google, Meta, and Amazon to open raw ad auction data; only 58% of surveyed advertisers can access log-level data. Sellers advertising in the EU may find it difficult to optimize due to data opacity and need to monitor follow-up regulatory measures. (PPC.land)
• •Phasedown of Hydrofluorocarbons: Establishing the Allowance Allocation and Trading Program Under the American Innovation and Manufacturing Act — Phasedown of Hydrofluorocarbons: Establishing the Allowance Allocation and Trading Program Under the American Innovation and Manufacturing Act (Federal Register)
• •TikTok Launches Search Ads for the First Time; Some Sellers See Conversion Increase 6x — TikTok has launched a search ads feature, allowing sellers to place keyword ads; some sellers have seen conversion rates increase 6 times. This new ad format can help sellers precisely reach search users; it is recommended to try it to improve conversion. (雨果跨境-TikTok)
• •Detailed Explanation of SHEIN's Three Entry Modes: How Should Sellers Choose? — SHEIN offers three entry modes for sellers, including fully-managed and semi-managed cooperation models. Sellers need to choose the appropriate mode based on their supply chain capabilities, operational experience, and capital situation to reduce trial-and-error costs. (雨果跨境)
• •TEMU Sellers Must Know: Major Impact of Mandatory UK/European Representative for All Products!! — TEMU sellers must know: major impact of mandatory UK/European representative for all products!! (雨果跨境)
• •Thailand Plans to Expand E-commerce Platform Regulation; Platforms with Market Share Below 10% Temporarily Not Included — Thailand plans to strengthen regulation on e-commerce platforms with market share above 10%; those below 10% are temporarily not included. Mainstream platforms operating in Thailand may face stricter compliance requirements; sellers need to pay attention to platform policy adjustments to ensure their own operational compliance. (雨果跨境)
• •Amazon Market Watch: Cold and Flu Season Trends and Best Sellers — Amazon demand for cold and flu related products is rising, and consumers prefer natural and organic products. Sellers can refer to best-selling data and seasonal trends to optimize product selection and inventory, and seize health product opportunities. (TT123)
• •Amazon Market Watch: New Year's Resolution Product Sales Trends — Analysis of product searches and sales trends related to New Year's resolutions on Amazon in January, revealing consumer demand in health, fitness, self-improvement, etc., providing reference for sellers' product selection and marketing at the beginning of the year. (AMZ123)
• •Shoplazza Partners with Stripe to Deepen Cross-border E-commerce Payments — Shoplazza has partnered with Stripe to provide independent site sellers with more stable and diverse payment solutions, improving cross-border collection efficiency and security. Sellers can pay attention to the payment experience optimization brought by this cooperation. (Jungle Scout)
• •TikTok, Google, Meta Sue California Over Social Media Restriction Bill for Users Under 16 — TikTok, Google, Meta sue California over social media restriction bill for users under 16. (TT123)
• •Thailand Plans to Expand E-commerce Platform Regulation; Market Share Below 10% Temporarily Not Included — Thailand plans to expand e-commerce platform regulation; market share below 10% temporarily not included. (AMZ123)
• •News Corp's News Media profit drops 40% to $18m in a record quarter — News Corp's News Media profit drops 40% to $18m in a record quarter. (PPC.land)
• •Guardrails — Guardrails (PPC.land)
• •Podcast Episode 330 – If We Ran Your Amazon Business This Week — Podcast Episode 330 – If We Ran Your Amazon Business This Week (Full-Time FBA)
• •【TikTok】How to Promote TikTok Accounts with Ads? Increase Followers, Comments, Profile Visits? — 【TikTok】How to promote TikTok accounts with ads? Increase followers, comments, profile visits? (雨果跨境-TikTok)
• •Ozon Global Opens Uzbekistan Market to Chinese Sellers — Ozon Global opens Uzbekistan market to Chinese sellers. (雨果跨境)
• •Stripe Tour Singapore | AI Smart Payments Boost; Stripe Drives Asian Cross-border E-commerce Development and Expands Market Coverage — Stripe Tour Singapore | AI smart payments boost; Stripe drives Asian cross-border e-commerce development and expands market coverage. (雨果跨境)
• •Brazilian Apparel Chain Renner Joins TikTok Shop; Launch Live Stream Lasts 14 Hours — Brazilian apparel chain Renner joins TikTok Shop; launch live stream lasts 14 hours. (TT123)
• •MercadoLibre Refuses External AI Agent Access to Inventory; Freight Increase Passed to Sellers — MercadoLibre refuses external AI agent access to inventory; freight increase passed to sellers. (AMZ123)
• •Ozon Uzbekistan Pickup Points Double in Two Years; Local Seller GMV Increases Nearly 5x — Ozon Uzbekistan pickup points double in two years; local seller GMV increases nearly 5x. (AMZ123)
• •Amazon Market Watch: Super Bowl commercials spike sales on Amazon — Amazon Market Watch: Super Bowl commercials spike sales on Amazon (Jungle Scout)
• •How to Create Amazon A+ Content — How to Create Amazon A+ Content (Jungle Scout)
• •Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots — Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots (PPC.land)
• •Podcast Episode 331 – Scaling Your Amazon FBA Business with Grocery Replens — Podcast Episode 331 – Scaling Your Amazon FBA Business with Grocery Replens (Full-Time FBA)
• •**Overse