Cross-border Daily Briefing 2026-07-21

📋 Cross-border Seller Daily | 2026-07-21

⏰ 30-Second Overview

• •US tariff shockwave: De minimis duty-free entry via non-postal channels suspended, tariffs surging to 104%, costs and customs clearance pressures skyrocketing
• •TEMU mandates UK/European Authorized Representatives for all products; non-compliant goods to be delisted immediately
• •TikTok US new policies landing: Search ads launch, full-managed agent operations begin testing
• •US Department of Justice establishes new agency to aggressively combat tariff and trade fraud; underreporting and misdeclaration face heavy penalties
• •Southeast Asian platforms in motion: Shopee mandates real-name verification for withdrawals, TikTok adjusts late shipment rate algorithm

🔴 Key Focus

TEMU Sellers Must Know: Huge Impact of Mandatory UK/European Authorized Representatives for All Products!!

TEMU is now requiring all listed products to provide UK Authorized Representative and European Authorized Representative information. Non-compliant products will face immediate delisting. This means that seller stores without authorized representatives will have their sales directly interrupted, impacting inventory and funds. It is advised to contact compliance service providers immediately to register UK/EU Authorized Representatives, and complete information submission in the backend to avoid batch delistings.

US Department of Justice Establishes New Unit to Scrutinize Tariff and Trade Fraud

The US DOJ has set up a specialized agency to focus on cracking down on tariff evasion through undervaluation, incorrect HTS codes, and other means, and will strengthen inspections of e-commerce imports. Chinese cross-border sellers are the primary targets of scrutiny; once determined fraudulent, they face huge fines and even criminal prosecution. It is advised to immediately verify tariff classifications and declaration data for all listed products, cease any undervaluation practices, and retain complete transaction records.

CBP Modifies Section 321 Data Pilot and Expands Participation

The US Customs and Border Protection (CBP) is amending the Section 321 Data Pilot, adding optional data fields, expanding participation to more logistics providers, and extending the pilot to August 2025. This means that goods entering under the $800 de minimis exemption will need to provide more complete shipment information in the future, and customs data requirements will arrive sooner. It is advised to communicate with logistics partners early and begin preparing product databases to adapt to future data filing standards.

Shopee Mandatory Real-Name Verification, TikTok Changes Late Shipment Rate Calculation, and Seizure of Smuggled Cigarettes

Shopee requires store real-name verification info to strictly match the withdrawal account, otherwise sellers cannot withdraw funds, directly affecting cash flow. TikTok Shop is adjusting the late shipment rate calculation, making bad review impacts more sensitive and easily triggering store penalties. Additionally, nearly 30,000 cases of smuggled cigarettes were seized in the Philippines, and platforms will significantly tighten compliance reviews for tobacco and other controlled categories. It is advised to immediately verify real-name info, optimize shipping processes, and check qualifications for controlled products.

TikTok US Testing Full-Managed Agent Operations Service

TikTok is internally testing a full-managed agent operations service in the US. Selected sellers can hand over operations, logistics, and customer service to the platform, only needing to supply goods. For small and medium sellers with limited operational capabilities, this is a traffic bonus, but it also weakens control over their own brands. It is advised to closely monitor official entry conditions and seller feedback, and consider testing some products through the full-managed channel.

TikTok US New Plan Lands – Three Major Impacts Sellers Care About

The divestiture bill related to TikTok's US business has been enacted, directly affecting store compliance, traffic allocation, and account security. Policy details will determine whether stores need to change entities, whether data storage is compliant, and whether advertising is restricted. It is advised to immediately review the latest announcements in TikTok Seller Center, and prepare emergency plans according to your entity status to prevent sudden store restrictions.

Tariffs Surge 104%, Rivals Cut Prices! 3 Survival Paths for US Sellers

The US has hiked tariffs on some Chinese goods back to as high as 104%, causing export costs to skyrocket; meanwhile, some sellers are still lowering prices to clear inventory, severely compressing profits. It is advised to quickly calculate profit/loss under the latest tariffs, temporarily suspend shipments of low-margin products in the short term, start diversifying supply chains with Southeast Asia or local assembly in the long term, and try to raise prices to preserve categories.

US Indefinitely Suspends Non-Postal De Minimis Duty-Free Entry

Effective immediately, all goods entering the US via courier, freight, and other non-postal channels with a value ≤$800 no longer enjoy duty-free and informal entry, and must undergo formal or informal customs declaration and pay taxes. This will add several US dollars per package for direct mail and extend clearance times. It is advised to immediately switch small parcels to postal channels, use overseas warehouses for stocking, and recalculate product pricing.

TikTok Shop Philippines Cross-Border Store to Adjust Fee Calculation from July 23

Starting July 23, TikTok Shop Philippines will adjust the fee calculation method for cross-border stores, moving away from fixed rates to tiered or category-based fees. Sellers' costs will undergo structural changes, with high-ticket or low-margin products particularly affected. It is advised to download the latest fee schedule within this week, recalculate margins for key SKUs, and adjust pricing promptly.

Amazon Force Sellers to Pick Sides? Warning Letters Demand Exclusive Choice!

Amazon has sent warnings to some sellers who are also on Temu and other low-price platforms, demanding that they delist the same brand products from other platforms, or face penalties such as search ranking demotion or sales restrictions. This forces multi-platform operations to consider splitting their business. Warned sellers need to quickly assess revenue shares across channels and prepare for worst-case scenario business cuts and inventory arrangements.

Shopee Thailand Local Stores Require Sellers to Complete Sub-Account Permission Review by August 3

Shopee Thailand has issued an urgent notice requiring all local sellers to review and update sub-account permissions by August 3, deleting unused employee accounts to ensure compliance with platform security policies. Failure to comply may lead to account restriction or freezing. It is advised to log into the main account immediately, review all sub-account permissions, and implement management actions.

Another Favorable Policy for Cross-Border E-Commerce Released! Customs Announcement Interpretation

China's General Administration of Customs has issued new measures to support cross-border e-commerce development, expected to further loosen policies in customs clearance facilitation, return management, and comprehensive pilot zones, reducing corporate compliance costs. It is advised to retrieve the full text within this week, compare with your business processes, and identify immediately applicable facilitation measures to speed up goods turnover.

TikTok First Launches Search Ad Placement, Sellers' Conversion Rates Soar 6x

TikTok has officially launched search result page ad spots, allowing sellers to target ads based on users' proactive search keywords. Initial tests show that search ad conversion rates are over 6 times that of feed ads, and competition is not yet fierce. It is advised to immediately create search ad campaigns in TikTok Ads Manager, target precise category keywords, and directly fulfill purchase intent with video content.